Environment, field of tourism, luxury hotels, Plaza Athénée hotel, internal environment, external environment, current society, sustainable development, political aspect, economical aspect, communication
The whole text explains the importance of linking sustainable development with luxury hotels. This importance is reflected in many of the establishments that the palaces have introduced. That's why the case study focuses on the Parisian palace The Plaza Athénée, which is located in the 8th arrondissement.
As the document progresses, you will understand the importance and duty that hoteliers have in order to preserve the planet as best they can.
[...] The macro-environment is made up of more global players in the company. Indeed, these actors are less close and have a broader point of view. First of all, the macro-environment is more oriented towards a political aspect, an economic aspect, a social and cultural aspect, a technological aspect, an environmental aspect and finally a legal aspect. Nevertheless, the global political aspect, sustainable development and the luxury hotel industry have not been getting along well for some time. Indeed, many of the political events that took place between 2019 and 2020 have not helped the hotel industry and sustainable development at all. [...]
[...] [ONLINE] Available at: https://www.manager-go.com/strategie- entreprise/swot.htm. [Accessed 26 November 2020] - Wikipedia Politique en France. [ONLINE] Available at: https://fr.wikipedia.org/wiki/Politique_en_France. [Accessed 15 June 2020]. - https://www.dorchestercollection.com/fr/paris/hotel-plaza-athenee/ - François-Lecompte Agnès, Prim-Allaz Isabelle, « Les Français et le tourisme durable : proposition d'une typologie », Management & Avenir, 2009/9 (n° p. 308-326. DOI : 10.3917 /mav URL : https://www.cairn.info/revue-management-et-avenir-2009-9-page-308.htm - https://fr.slideshare.net/AntoinePrivileggio/le-durable-dans- lhtellerie-de-luxe - Favereau, Olivier. « Marchés Internes, Marchés Externes. » Revue Économique, vol no pp. 273–328. JSTOR, www.jstor.org/stable/3502116. Accessed 6 Dec - https://www.economie.gouv.fr/cedef/statistiques-officielles-tourisme - https://www.ademe.fr/expertises/consommer-autrement/elements- contexte/impacts-environnementaux - Yüksel, I. [...]
[...] What impacts will the internal environment and external environment have on the current society in the face of sustainable development? Thanks to an in-depth analysis of the Plaza Athénée hotel, it is important to explain that there are two types of environment between sustainable development and luxury hotels. The Micro-environment and the Macro- environment also called the internal environment e t the external environment. These two types of environment allow the enterprise to know its strengths as well as its weaknesses whether they are close to the enterprise (micro-environment) or not (macro-environment). [...]
[...] In addition, other palaces are located in the same neighbourhood. A rivalry is therefore automatically set up. As the luxury market is constantly evolving, you have to get used to it and renew yourself frequently. IV. Setting up within the hotel After contacting the Plaza Athénée to understand in more detail, the actions put in place to promote sustainable development or ecology within the hotel, the office of sustainable development explained to me very clearly that for many years the hotel has been concerned with ecology and sustainable development. [...]
[...] However, for an external analysis it is sufficient to simply focus on Opportunities and Threats. - Opportunities: The hotel industry in the capital city finds new opportunities every year. This year again, despite the pandemic, there are many opportunities for tourism. Whether cultural, border or social, these opportunities offer the Plaza Athénée the opportunity to offer its clientele a variety of activities, or even offer a personalised service to those who request it. - Threats: In order to counter any possible threat, the Plaza Athénée offers its clients a unique and special service. [...]
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