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12 Mar 2009

The ethics in advertising

Thesis - 26 pages - Services marketing

The field of advertising is extremely broad and diverse. In general terms, of course, an advertisement is simply a public notice meant to convey information and invite patronage or some other response. As that suggests, advertising has two basic purposes: to inform and to persuade, and...

11 Jul 2006

Advertising influence on impulsive buying - published: 11/07/2006

Essay - 22 pages - Services marketing

In this chapter you will find a summarizing overview of this study. It explains fairly about the two discussed main topics: impulse buying and advertising. It gives an introduction of what impulse buying is and if it is related to advertising. In which way are they...

03 Apr 2009

Advertising - An overview

Thesis - 27 pages - Services marketing

Advertising is one of the largest generators of revenue in the world economy. Yet it remains enigmatic to a large section of people. It is akin to dream selling for some. For others it is a sheer waste of money. Whatever the perception, advertising in India as anywhere else continues to mesmerize...

03 Apr 2009

Advertising on the radio

Case study - 48 pages - Services marketing

Advertising, in general, expresses the positioning. Powerful advertising is the result of powerful planning. Great ideas and great ad campaigns don't just pop out from nowhere, they are built on the key communication points that motivate sales. Radio is entirely a medium of sound, which evokes...

27 May 2009

Effectiveness of online advertising

Tutorials/exercises - 28 pages - Business strategy

Internet is fast emerging as a powerful medium of advertising in the new millennium. With the number of Internet users increasing manifold, the new medium is viewed as the advertiser's dream. The Internet is the fastest growing medium in the 2000's with millions of users and an average...

18 Jun 2009

The role of advertising effectiveness in changing customer's perception in relation to LG and its competitors

Tutorials/exercises - 80 pages - Business strategy

Modern marketing calls for more than developing a good product, pricing it attractively and making it accessible. Companies must also communicate with present and potential stakeholders, and the general public. Every company is inevitably cast into the role of communicator and promoter. For most...

21 Jun 2009

Evaluation of print media as a medium of advertising with respect to consumers and advertisers

Dissertation - 46 pages - Services marketing

The topic Evaluation of print media as a medium of advertising with respect to consumers and advertisers is one of the best topics, which focuses on the print media sector as one of the means of providing services to the society that carries the idea or message of the marketer to the masses....

14 Oct 2009

Steps and processes involved in advertising

Thesis - 18 pages - Services marketing

“With realistic goals for advertising, you can satisfy both, those who are investing in the advertising and those who are creating it.” Almost every person involved with advertising wants to measure their advertising results. Those who pay the bills want to know the return on their...

29 Sep 2010

Advertising influence on impulsive buying

Essay - 22 pages - Services marketing

In this chapter, you will find a summarizing overview of the study of impulse buying and advertising. It explains fairly about the two discussed main topics, impulse buying and advertising. It gives an introduction of what impulse buying is and if it is related to advertising. In which way are...

29 Sep 2010

International advertising: "Global" advertising or "local" advertising ?

Dissertation - 31 pages - Services marketing

Consumption is at the core of the capitalistic world. In order to take people into buying your specific product, companies bet on advertising. The bottom line is: how can one marketing campaign convince every single person around the world? Should the campaign be global or local? In order to...

03 Nov 2006

Effective Advertising

Essay - 12 pages - Services marketing

Despite rapid changes in the global environment and competitive landscape, advertising remains being perceived as the main marketing communication tool. Though it can be disputable, but not in terms of mass audience reach and therefore expensiveness (PICTON, David & BRODERICK, Amanda 2005,...

30 Aug 2007

Interpellation of Subjects in Advertising

Market study - 4 pages - Services marketing

In the world of marketing and advertising, reaching the target audience of a magazine or other media source is essential for the success of the marketing campaign. Advertisers take many factors in to consideration including age, sex, race, and class when creating ads to market a product or...

23 Jul 2008

Advertising and branding in society

Essay - 6 pages - Services marketing

While there is debate about the effectiveness of advertising in society, few can escape the reach of advertising in everyday life. In one day at Dominican University, we witness the effects of brand names and advertising in many forms. Upon walking through the doors of Caleruega, the...

04 Nov 2008

Advertising atmosphere

Essay - 8 pages - Services marketing

According to Webster's Online Dictionary, advertising can be defined as “the act or practice of calling public attention to one's product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards”, where the seller...

12 Jan 2009

Actimel Advertising and Media's

Market study - 8 pages - Business strategy

Nowadays, working on a discipline like advertising is not an easy task to achieve. Advertisers have to be more and more attentive to the competition which is very large, even in the business to business market. They have to do the difference, in a world where advertising bludgeoning is on every...

15 Jan 2009

The evolution of sex imagery in French advertising

Essay - 17 pages - Services marketing

The term “Chic Porn” is sometimes seen differently by the customers. On one hand, it reveals something that the customer rejects and on the other hand something exciting. It is very interesting to analyze the use of sex imagery in advertising and its evolution. The sex images in...

20 Feb 2009

Does television advertising have a negative effect on children?

Thesis - 6 pages - Psychology

Advertising is a collective term for public announcements designed to promote the sale of specific commodities or services. Advertising is a form of mass selling, employed when the use of direct, person-to-person selling is impractical, impossible, or simply inefficient. ‘It is to be...

12 Mar 2009

Effects of television advertising on children

Thesis - 5 pages - Services marketing

In their article, The Commodity Flow of U.S. Children's Television, authors Matthew P. McAllister and J. Matt Giglio argue that commodity flow is one of the most prominent aspects of television programming for children, and that this commodity flow and corporate brand imaging builds into the...

03 Apr 2009

Creativity in advertising

Dissertation - 30 pages - Services marketing

Advertising is both art and science. The science of advertising is the analytical part that we have been looking at this point: setting goals, deciding strategy, choosing among different creativity styles. Some people call this step convergent thinking because the process is to distill lots of...

28 Apr 2009

Image creation, building and management through advertising

Thesis - 5 pages - Services marketing

Marketing managers and PR personals do not always talk the same language. Marketing managers are much more bottom - line oriented, whereas PR practitioners see their job as preparing and disseminating communications. But these differences are disappearing. Many companies are turning to Marketing...

09 May 2009

Advertising and its modern aids

Thesis - 20 pages - Services marketing

Marketing is more than just distributing goods from the manufacturer to the final customer. It comprises all the stages between creation of the product and the after - market which follows the eventual sale. One of these stages is advertising. The stages are like links in a chain, and the chain...

14 May 2009

The role of music in commercial television advertising

Thesis - 17 pages - Services marketing

This thesis is written for the Bachelor of Business Studies final. It is a fully literature- based thesis so only literature research is involved. This thesis is about the role of music in commercial television advertising. To reach a satisfying solution to this problem, the position of the...

25 Nov 2009

Role of advertising agencies in global marketing

Thesis - 5 pages - Services marketing

Modern type of advertising developed in the late 19th or 20th century. Commercial advertisers generally try to increase the consumption of products through branding. Different types of media are generally used for this, such as magazines, news papers, television and billboards. The money spent on...

01 Apr 2014

Google AdSense(TM), to what extent does the concept AdSense revolutionize the advertising on internet?

Case study - 10 pages - Computer science

The first ad that appeared on the web was posted in 1994 by AT&T on the website Created by the interactive agency Modem media, the size of this banner - 468x60 pixels - became the standard size of the classic banner. The contract, signed in April, 1994, concerned a period of twelve...

25 Nov 2009

Advertising alcoholic beverages

Thesis - 5 pages - Services marketing

Advertising plays a significant role in our everyday life. We find them everywhere. These days we find advertising of alcoholic beverages frequently. We find them regularly when we switch on the television, radio and internet. They are also found on the large hoardings on top of the buildings, on...

21 Jun 2010

Provocation in advertising

Thesis - 7 pages - Business strategy

The public is bombarded with hundreds of advertisements through the media everyday. As a result of this, it has become difficult for the customer to differentiate advertisements and no wonder they pay less attention to it. In such situations, it becomes increasingly important for...

22 Jul 2010

Analysis of the book advertising and society

Thesis - 5 pages - Management

Through this book the author recognizes that, though the concept of advertising was despised until the early 1970's it gained a lot of importance in the mid 1980s. It has now acquired a new legitimacy owing to its role in a consumerist society and the advent of mass media. The 1980's promoted the...

26 Jul 2010

E-Marketing: Advertising on the internet (Internet advertising)

Thesis - 3 pages - Services marketing

In recent years the Internet has evolved, and with it technologies have matured that have led to an actual rise of the digital economy viz. high-speed powerful computers, standardization of languages and technologies. The creators of information content, administrative and commercials are able to...

29 Sep 2010

Standardization versus adaptation of international advertising strategies : towards a framework

Book review - 10 pages - Services marketing

The purpose of this article by Papavassiliou and Stathakopoulos was to create a framework capable of detailing the environmental determinants that affect the degree of standardization or adaptation needed in international advertising decisions. Some studies argue that a standardized advertising...

31 Dec 2010

E-marketing: Internet advertising

Case study - 4 pages - Services marketing

In recent years, the Internet has evolved and technologies have matured to bring about real growth of the digital economy (high-speed, powerful computers, standardization of languages and technologies). The creators of information content, both administrative and commercial, were able to present...