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16 Jan 2009

Volkswagen's Touareg "Kong" advertising campaign study

Essay - 6 pages - Services marketing

December 2005, one of the most anticipated films of the year has come to the cinemas all around the world. This film is King Kong, produced by Universal Studios. January 2005, Volkswagen, the largest car manufacturer in Europe, had made an alliance with Universal Studios. Thanks to this deal, the...

16 Feb 2011

Analysis of advertising of a product of great consumption: Coca-Cola

Case study - 2 pages - Business strategy

The Coca Cola campaign with the tagline: "Take the Coke Side of Life", that took shape in November - December 2006 is studied here. This campaign is based on a fairytale world, with a multitude of fantasy characters, and invites consumers to take a look at the good side of things. It shows a...

25 Sep 2008

Sample resume for advertising and sales

Sample resume - 2 pages - Business strategy

Person 4312 Any Court Winston, North Carolina 27613 (000) 888-8365 home (000) 652-4392 cell PROFESSIONAL PROFILE A creative, articulate achiever with excellent organizational,...

29 Jun 2010

Diversion and advertising

Thesis - 8 pages - Services marketing

The basis for success of any diversion is a shared knowledge specific to each country, group or culture. Many diversions for remain obscure to foreigners if they do not make an effort to understand the context. Every element is capable of being interpreted in various ways. The simple act of...

29 Sep 2010

Benetton Group's advertising campaigns, an expression of our time

Essay - 17 pages - Services marketing

Benetton was founded in an Italian town in 1955 by Luciano Benetton and his brothers and sister. The first store was opened in 1969. Today, the Benetton Group is present in 120 countries around the world, and is engaged in the manufacturing and distribution of clothing, undergarments, shoes,...

05 Dec 2011

Advertising and communication - published: 29/11/2011

Market study - 11 pages - Business strategy

Brokerage is a service provided by specialized companies which allow putting in relation customers and specific products. Generally for financial products, brokerage companies are the authorized intermediary between both. To be clearer, brokers are stakeholders (Source: Doc-Etudiant, Quel est le...

29 Sep 2010

IKEA's advertising

Case study - 14 pages - Management

The 'home sweet home' is back. From now on, the house will be perceived as a protective bubble which opens to the external world, and is also as a place where each one develops their personal activities. The consumers have an increasingly large choice, in the extremely vast options of...

29 Sep 2010

Advertising planning: The Toyota Matrix

Case study - 24 pages - Services marketing

The central focus of the Toyota Matrix campaign is to create an interest for the car among the U.S. gay and lesbian population and to generate traffic to the car dealerships. The campaign is targeted towards gays and lesbians ages 18 to 34, who are interesting in stylish and appealing products...

24 Nov 2022

The Use of Animal Imagery in Marketing Strategy

Thesis - 53 pages - Marketing theories

Nowadays, the use of animal imagery is all around us. Every day we are exposed to animals that are used by advertisers to assist in promoting brands and products. They are used in a variety of ways, for example as advertisements, logos, brand names, mascots, and so on. The present study...

29 Sep 2010

A viral advertising campaign: "Terry Tate" launched by Reebok in 2003

Case study - 5 pages - Services marketing

Today the sporting shoes and apparel market is highly competitive and has reached the maturity stage. At this level companies have to differentiate their offer in order to win new market shares or at least keep their position. This differentiation must be done on two levels: product...

23 Jul 2010

The role of street marketing in advertising

Thesis - 4 pages - Services marketing

Agencies specializing in urban communication, mail flyers, leaflets or other media in order to inform or educate an audience about a brand or product are called street marketing agencies. This kind of local communication is very effective. Direct contact with the public is possible through this...

29 Apr 2023

Corporate digital communication - Lacoste

Case study - 36 pages - Medias&communication marketing

This document tackles Lacoste's corporate digital communication plan and strategy. To study the communication plan and strategy, a full analysis is presented in the document, concerning Lacoste's customers, its environment, its online advertising and many more aspects.

29 Sep 2010

Relaunch the BMW C1 - advertising copy

Case study - 9 pages - Services marketing

Introduced in 1999, during the car fair trade of Frankfurt, the BMW C1 scooter was a breakthrough in the two-wheeler world. It was the first scooter that you can ride without wearing a helmet. It is an advanced hybrid form between an automobile and a motorcycle. After having sold 10,614 units in...

29 Sep 2010

When Advertising Rules Change... the Reebok Case

Case study - 8 pages - Services marketing

Since the mid eighties, companies have understood the importance of including marketing and communication in their strategies. Over the years and thanks to a globalization context, competition started to increase and firms had to justify their position on their respective markets. With the...

09 Aug 2021

Corporate strategy - The example of Danone

Case study - 10 pages - Distribution marketing

Danone is an international company; they are known as a "multinational" dedicated to food products. The company is now internationally recognized for its products and is listed on the Paris Stock Exchange in the CAC 40 category. The company is present in more than 120 countries around the world,...

29 Jul 2010

Analysis of advertising a consumer product: Coca-Cola (2006)

Thesis - 2 pages - Services marketing

This campaign, based on a fairytale world, with a multitude of fantasy characters, invites consumers to choose the good side of things. It shows a young man putting a coin into a vending machine and, within the dispenser, the incredible world of Coca-Cola, which revolves around the famous bottle....

20 Aug 2008

The role of marketing and advertising of the London's West Ends

Essay - 5 pages - Services marketing

Recent hit shows from the Sound of Music to Joseph have driven the reversal in fortune of West End theatres, which had suffered a trend in declining ticket revenue and profits in the last decade. In January 2008, the Society of London Theatre announced a record breaking year in 2007 with more...

21 Mar 2012

Global advertising strategy of Apple

Essay - 10 pages - Business strategy

The objective of this analysis, is to understand how a big brand like Apple makes its promotion world-wide. We have chosen Apple, because we we own Apple products, thus we found it interesting to discover something more about this brand and its promotion campaign. Apple is one of the big...

22 Jun 2010

Advertising agency: A presentation

Presentation - 12 pages - Services marketing

Full service agencies include some or all of these divisions - AOR, DM, PR, Web / design, event management etc. to deliver IMC solutions. Multiple sister agencies with independent operations can handle competitive accounts. It could be periodic or because of friction, change of staff at the...

08 Jul 2021

The case study of BIC, a French company dominating the global market

Case study - 10 pages - International marketing

Bic is a well-known French company that has evolved through the years and became very famous worldwide. It is nowadays known for three types of products, the first category of products is related to stationery goods, this includes all types of writting tools, pens, markers, pencils and their most...

07 Jan 2022

Digital marketing: start-ups that differentiate themselves

Case study - 3 pages - Digital & e-marketing

Digital marketing is about connecting and reaching customers faster and easier when they need it. Technology and digital have become widespread in our current environment. Connecting with customers remains one of the best ways to grow your business, since the web has become indispensable in the...

01 Dec 2022

Best Fit and Best Practice Approaches in Strategic HRM

Case study - 9 pages - Human resources

The idea of an institution may mean different concepts to different people depending on the underlying professional and academic orientation. Nonetheless, the idea of an institution may get perceived as a discipline that involves regulations, politics, public administration, psychology, and...

29 Sep 2010

Advertising and communication - published: 29/09/2010

Case study - 10 pages - Management

In this assignment, we analyze the selection and launch a new product. The product that I have to launch is a new deodorant, produced especially for women who have a sensitive skin and after a depilation. This product is sold in some specific shops only. Few brands are producing this product,...

11 Jul 2022

What methods of communication could Drop employ to reach out to its two primary audiences directly and personally?

Case study - 4 pages - Digital & e-marketing

Drop Technologies Inc. is a loyalty program startup that was formed in 2015 and is based in Toronto, Canada. This startup offers a loyalty program to its consumers. The concept is straightforward: Drop users download the application on their phone, create an account, and attach their preferred...

29 Sep 2010

Adaptation of Kellogg's Advertising Strategy for the Argentinian Market (2010)

Case study - 17 pages - Services marketing

The following report will analyze the British advert for Kellogg's Bran Flakes, which is endorsed by Chris Hoy, a triple Olympic champion in Beijing in 2008 (, 2009). The aim of this report is to take this advert and make alterations to it so that it can be used in the South...

18 Aug 2014

Gender Commercial Analysis- Examples of Gender bias and stereotypes in television adverts

Case study - 2 pages - Educational studies

The main purpose of advertisements is to make people change their behavior. In many cases, people are influenced by the model because they aspire to have the same trends. Therefore, the presentation of commercials tells an interesting story about gender roles in popular culture. Due to the...

05 Aug 2010

Advertising influence: Let's drink to sophistication

Thesis - 2 pages - Social sciences

W.C. Fields, American vaudeville and motion picture comedian, one time joked, “Once, during Prohibition, I was forced to live for days on nothing but food and water” (W.C. Fields Quotes). To the dismay of many, the Eighteenth Amendment to the United States Constitution banned the sale,...

07 Feb 2011

Analysis Advertising of Budweiser

Case study - 30 pages - Business strategy

The lager is made of 5 components for one original taste: Barley, malt, rice, yeast and water. It is the leader in America with 49% of the market shares. It didn't communicate internationally before the late 90s because of competitors such as the companies with ‘trademark' products. It...

09 Sep 2022

The tourism challenge in the region for Paris Giverny

Law case study - 6 pages - Luxury marketing

One of the main priorities for the new McArthurGlen Giverny Brand Village will be to attract national and pan-European tourists. This is why a marketing strategy must be deployed, focusing in particular on destination marketing. In different sectors, most companies recognize the importance of...

07 Dec 2014

Comparison of the media systems between USA and China

Case study - 8 pages - Educational studies

Media is an overall term used to identify the different types of mediums that enriches us with vital information and knowledge (Sarah, 2011). It is a flow of information running throughout the society in a form of print, visual and audio mediums known as newspaper (newsletters, magazines and...