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16 Feb 2011

The "pornographication" advertising

Case study - 3 pages - Business strategy

In our consumer society, we daily target thousands of advertisements whose influence can be unfavorable publicity among the consumers. Therefore, most advertising we encounter remain latent or unnoticed. Therefore, each time it took to innovate in advertising techniques, creating new forms...

11 Apr 2012

Theories of how advertising works

Essay - 5 pages - Business strategy

Nowadays, advertising is pervasive. From the moment people wake up until the moment they fall asleep they are bombarded with all kinds of advertisements. Ads appear on the TV and radio, on billboards, newspapers and magazines, on the Internet. Considering this, Tellis (2004) implies that...

02 Jul 2008

Blissful thinking: Advertising aspirations for a modern media mindset

Essay - 5 pages - Social sciences

You drop off your children at school and drive as fast as possible to work because you got off to a late start, and you know it is going to be a hectic day. When you arrive at work, your boss heaps work onto you, pleasantly unaware of the type of day you are having. You end up staying at work...

30 Jul 2008

Modern media and the future of advertising

Essay - 5 pages - Journalism

“In the world of advertising, there's no such thing as a lie; there's only the expedient exaggeration (Lehman, 1959).” This famous line, uttered by Cary Grant in the Hitchcock classic North by Northwest, represents a common creed among practitioners within the field of advertising....

05 Feb 2009

Indian advertising: Perpetuating systems of gender, class and color

Essay - 4 pages - Services marketing

Advertising despite acting as a representation of a modern society which has the potential to erase social difference with is democratic spirit actually perpetuates hierarchies of gender, class and complexion. This paper will explore the growing bourgeois class and its ushering in of a huge...

12 May 2009

The mechanism of advertising (21 slides)

Presentation - 5 pages - Services marketing

Advertising is any paid form of non personal presentation and promotion of ideas, goods, or services by an identified sponsor. Advertisers include not only business firms, but also museums, charitable organizations, and government agencies that direct messages to target the public. Ads are a cost...

12 May 2009

Abolition of advertising on TV public channels

Thesis - 5 pages - Services marketing

The French government is working on a bill which is supposed to be subjected to the Parliament and voted before summer 2008. This bill aims to the abolition of advertising on TV public channels of the France Televisions group. Actually, on January 17, 2008 the French President Sarkozy...

25 Mar 2010

Does sex sell? Advertising techniques of the physical

Thesis - 3 pages - Business strategy

“Publicity persuades us of such a transformation by showing us people who have apparently been transformed and are, as a result, enviable, ” the goal of any advertisement is to make us feel that buy using this product we, too, will be envied. Advertisements prey upon the...

12 Apr 2010

Advertising and body image

Essay - 3 pages - Services marketing

There has been a decrease of Women's ideal weight as depicted in magazine in the last 40 years, and the average model is more than 20% underweight (Wiseman, Gray, Mosimann, and Ahrens, 1992). A staggering 99% of traditional women models are found to be underweight (Halliwell and Dittmar, 2004)....

18 Jun 2010

The evolution of the advertising industry

Thesis - 6 pages - Services marketing

Advertising has become a global phenomenon with its presence in the broadcast media. The need for an advertising campaign is to design and organize communication strategies to influence people who are in favor of ideas, activities, products or the brand which an organization wants to promote. The...

30 Jul 2010

Advertising and social influence

Thesis - 3 pages - Social sciences

Advertising is the most prevalent form of communication. The ubiquitous nature of advertising is mind boggling to say the least. According to David Shenk's book Data Smog, on an average day in 1971 Americans were exposed to about 560 advertising messages a day. By 1997 that number had exploded to...

29 Sep 2010

Logos, pathos and ethos: Shifts in advertising techniques

Essay - 4 pages - Services marketing

Advertisement appeals to our most instinctive and irrational feelings. Who would think you can actually lose 50 lbs with the Ultimate Fat Burner and resemble the astoundingly beautiful young woman who advertises it? Who would think McDonald's employees are willing to give you fries and...

29 Sep 2010

The influence of advertising and medias on children

Essay - 10 pages - Management

It has become obvious that advertising is designed to influence children. Advertising has an impact on their needs, their desire and their requests. How has it evolved in this way and what are the reasons of this interest for such a young audience? How can we define advertising? Advertising is an...

29 Sep 2010

Micky Pant's strategy: An innovative tool in Reebok advertising policy

Case study - 16 pages - Services marketing

Vice-President of global marketing at Reebok, Micky Pant, implemented a renewal of Reebok branding strategy, especially by developing new media concepts. He was the coordinator of several marketing campaigns, such as the tremendous "Terry Tate, Office linebacker" TV ads, presented in 2003 during...

27 Jan 2011

Analysis of television advertising: The coffee brand Nespresso

Case study - 7 pages - Management

Television conveys messages in mass, both visual and auditory. It serves as a support for other advertising discourses, which is one of the instances of production that we find in the media which will be the topic of our study in this paper. We will devote our analysis on one of the TV...

11 May 2009

Creativity in advertising agencies

Thesis - 4 pages - Services marketing

Building an advertising campaign requires a great deal of advice. You are not going to venture to communicate for a company without knowing its needs perfectly. It works on the same for products or services. This exploration work, which is realized upstream, has to be realized minutely. Its...

05 Aug 2010

Implications of advertising

Thesis - 2 pages - Services marketing

Consider a method of persuasion that an audience would consider entertaining, experience about 3000 times everyday, and not even understand that they were being influenced. It almost sounds too good to be true. Amazingly, advertisers have mastered this technique, and the implications are...

29 Sep 2010

Dove advertising campaign

Case study - 18 pages - Services marketing

In the modern days, media is everywhere. Communication is not only essential, it has become a necessity. Media includes the choice of advertising channels, for example, television, radio, newspaper, direct mail, and to be recognized, it is important to stand apart from the others. The creative...

02 Aug 2013

Political radio advertising

Case study - 2 pages - Business strategy

In today's high-tech world, there are essentially three types of media advertising marketers try to reach us by: television, internet and radio. Given that is it 2012 and as the November elections draw closer by the day, political advertising seems to be a constant especially over the radio....

29 Sep 2010

Advertising in Sport

Essay - 10 pages - Services marketing

Today, sport occupies an important place in the advertising arena. However, it was not the same before. This connection appeared in the middle of the 1980s. Indeed, the public investment has been huge in sports where people came together such as in the case of the football and tennis. In the UK,...

27 Jan 2011

Social psychology and visual advertising of "BMW Series 5 Touring"

Case study - 4 pages - Services marketing

The visual advertisement of the brand "BMW" and the "5 Series Touring" car is probably taken from a regional magazine in the Paris region. This advertisement is intended to pass this car as the best for customers not only from a technical standpoint but also from a relational point...

07 May 2009

What should advertisers do to make online advertising more engaging to consumers?

Thesis - 3 pages - Management

Internet offers a wide range of possibilities. This overview of the different tools that advertisers can use shows how much Internet is opening to a new world of communication.But Internet has also generated an historical revolution concerning relationships between brands and consumers. In fact,...

04 Aug 2010

Advertising photography

Thesis - 2 pages - Social sciences

Modern age is the age of advertising and all advertising involves pictures, whether still or moving. Our day starts with the newspaper and can we imagine a newspaper without advertisements? Preparation of advertisement material is a joint effort of photographers and other creative...

17 Aug 2010

Things you should know about advertising photography

Thesis - 3 pages - Computer science

Modern age is the age of advertising and all advertising involves pictures, whether still or moving. Our day starts with the newspaper and can we imagine a newspaper without advertisements? Preparation of advertisement material is a joint effort of photographers and other creative...

29 Sep 2010

L'Oreal: communication and advertising strategy

Case study - 10 pages - Management

L'Oréal has been one of the most reputed brands in the cosmetics field. The brand has made its presence felt in more than 100 countries, thanks to its numerous acquisitions worldwide. With several brands in its kitty, L'Oréal has carved a niche for itself with its unique strategies and stands...

10 Jan 2011

Analysis of the advertising campaign of the new Toyota Picnic

Case study - 4 pages - Business strategy

Technology, progress, innovation, etc. are terms that gained momentum from the late twentieth century onwards. These terms were adopted by advertising agencies in their advertising campaigns every other day. The advertisement of the new Picnic vehicle launched by Toyota is a classic...

29 Sep 2010

Advertising and communication

Case study - 16 pages - Management

The goal of our team is to imagine, create and execute an advertising campaign for the launch of a new hospital. This is a huge project because a hospital requires a lot of resources for its smooth and efficient operations. That means that before, during and after the launch, the project needs to...

27 Jan 2011

Advertising campaigns geared towards Seniors

Essay - 6 pages - Management

Declining fertility, increased life expectancy and later arrival of the first generation of baby boomers are all factors that combine to explain the aging of the French population. The number of seniors in the French population should reach 35% in 2010 when it was only 27% in 1980. One French...

29 Jul 2009

"Mind-Blowing, Toe-Curling Sex": Coding sexualization and authority in advertising copy

Case study - 3 pages - Journalism

The discipline of art history has altered its theoretical preoccupations over the past century to include popular or “low” forms of artistic expression within its avenue of criticism. As such, advertising copy is viewed as a representation of cultural trends, and the fashion industry...

29 Jun 2010

Starting a career in advertising: Survival tips for an account executive

Thesis - 3 pages - Social sciences

The lure of working in advertising is almost too much to resist for any person who considers herself even slightly creative. The thought of being associated with all the glamour, the joy of being involved with the process of creation of effective, entertaining advertising appealing to a wide...