Is there a place for sustainable marketing in the beauty world?
Dissertation - 39 pages - Luxury marketing
Sustainability is not a new trend. It appears for the first time in the 1970s. For many years, beauty brands knew zero competitions. This market changed with the arrival of new brands such as NYX cosmetics, ELF, or Kiko Makeup. Now, we can talk about fast beauty, an industry...
Environmental issues affecting beauty salon in the international arena
Case study - 2 pages - Educational studies
The beauty industry has been drastically growing and spreading into various countries around the world. In the United States, the industry has proven to be a recession-proof industry that has not been affected by the economic recession. A beauty salon is a...
Stenders Beauty Firm - Situation Audit and Swot Analysis
Case study - 6 pages - Business strategy
In this report, based on Stenders profile, and internal situational audit analysis is performed, the products and target consumer's profile are offered. An external situational audit analysis is then performed in detail with a focus on market opportunities and the competitors. On the basis of the...
Dove campain for real beauty
Case study - 21 pages - Services marketing
The Dove campaign for real beauty: "Sources that are likeable or hold celebrity status are able to positively influence consumers' attitudes towards the advertisement, and the advertised brand" (Belch and Belch, 1998). This statement explains the large use of celebrities and models by...
What can we do to resist beauty ideals?
Essay - 6 pages - Psychology
Our bodies, and our ideas about the size and shape of our bodies, are shaped by both ourselves and our culture. How we view our bodies and what personal worth we ascribe to ourselves because of our bodies and the standard of perfection society sets for us is called the beauty ideal. This...
A study into the retail industry of India and China
Tutorials/exercises - 58 pages - Business strategy
Retailing is the final step in the distribution of merchandise - the last link in the Supply Chain - connecting the bulk producers of commodities to the final consumers. Retailing covers diverse products such as foot apparels, consumer goods, financial services and leisure. A retailer,...
A study on the Indian leisure industry and its importance in the business world
Thesis - 23 pages - Business strategy
The concept of leisure, and the freedom to choose individual pastimes and leisure pursuits, is a 20th century development for the mass population. Historically, only the wealthy could divide up their time to engage in activities of their choosing. The working classes had neither the time nor the...
The impact of Foreign Direct Investment on the retail industry in India
Dissertation - 102 pages - Finance
Retailing is the largest private industry in India and second largest employer after agriculture. Retailers not only provide consumers with a wide variety of products, but also a wide range of complementary services such as assurance of products delivery which can lead to more informed...
The tourism industry in India: A general overview
Tutorials/exercises - 40 pages - Journalism
Tourism is a very complex industry due to its multiple activities that satisfies the need of the tourist. Tourism includes transportation, accommodation, food, catering, tourist attraction as well as organizers like tour operators and travel agents. Moreover, a tour consists of different...
The French luxury industry in China
Thesis - 45 pages - Services marketing
China with a huge population of 1.3 billion opened its market to economic reform following the death of China with a huge population of 1.3 billion opened its market to economic reform following the death of Mao Zedong in 1978 and the subsequent accession to power by Deng Xiaoping. Based on the...
The US cinema industry (2005)
Thesis - 3 pages - Film studies
When I try to imagine a typical American family, the first image which comes to mind is that of a perfect family with beautiful (their teeth have to shine) and rich parents and beautiful and healthy children, who live happily in a small house somewhere in the countryside in a small village. A...
Market strategy in the service industry of India
Thesis - 19 pages - Services marketing
The Objective of this project report was to analyze the marketing and other related strategies of three hotels in the past 3 years. The 3 hotels taken all come under the 5-star segment. They are Radisson Hotel, Hyatt Regency and Vasant Continental, all based in Delhi. The Hyatt Regency operates...
"Mom, why is Black Beauty in the back of that semi?" Truths of Modern Day Horse Slaughter
Case study - 3 pages - Sports
The Black Stallion, Mr. Ed, My Friend Flicka, all reminders of the American icon that has been so closely tied to our past. Horses have served humans throughout our American History, carrying us on their backs through the Wild West, tiling our fields, pulling wagons and carriages, even carrying...
The 5 star hotel industry in India
Thesis - 6 pages - Business strategy
The Indian hotel industry has been in the limelight during the past three years. It went through a bad phase during the period 1997 to 2002. Varied reasons led to the poor performance of the hotel companies during this period, with the major being the nuclear tests carried out by India in...
An opportunity for entrepreneurship within Antoniou Restaurant Industry
Case study - 5 pages - Management
Antonius restaurant industry located at Cabo San Lucas in Mexico generated over $1.34 billion in sales in 2012. Cabo San Lucas is one of the most beautiful cities in Mexico with several tourism sites. Due to its increasing significance as the spa destination with a great variety of sites...
Polythene industry of Europe
Essay - 38 pages - Business strategy
Polythene is one of the most widely used materials today. It has permeated practically every aspect and walk of life. From the positive to the negative its always there, the positive being some of the products made from it that uphold essential functions in various industries and the negative...
Marketing of the hotel industry
Case study - 36 pages - Services marketing
The good times that began for the hotel industry, with the opening up of the economy at the start of the decade, seem to have ended. The industry has had its ups and downs and come a full circle in the last ten years. As with the broad economy (until this fiscal), the hotel...
The Sportswear Industry : Boom or Gloom ?
Market study - 50 pages - Management
The sportswear industry has witnessed a transition phase in the past few decades. Indeed, the beginning of the 1970s saw the athletic sportswear evolve from specific product lines striving to target and migrate the small and unique markets into mainstream fashion products. The distinct...
Switzerland and the watch making industry
Market study - 40 pages - Services marketing
For decades, Switzerland has been one of the most economically dynamic countries in Europe. Despite its persistence to stay on the outskirts of the European Union, it took advantage of several sectors such as banking and financial sectors and was more focused on the luxury market of Swiss watch...
Competitive analysis of the aerospace industry - Boeing and Airbus
Case study - 6 pages - Brand management
One of the main challenges in all industries is rival companies, and it is critical to the survival of a company to consider its rivals competitive actions. In this report, we investigate the competitive rivalry between the two giants of the aviation industry, Airbus and Boeing, to...
Competitive Advantage of Wine Industry in France
Thesis - 10 pages - Economy general
According to Michael Porter, any economic analysis should consider non-quantifiable data. He criticizes the lack of comprehensiveness from the the majority of today's economists regarding the evaluation of competitiveness of industries (Porter, 1990). The Diamond Model of Michael Porter for...
Louis Vuitton's market strategy to excel in the competitive luxury industry
Thesis - 23 pages - Business strategy
The leather sector is renowned for the quality of its products, especially in the luxury market. Louis Vuitton, the most prestigious French business of luxury leather goods, has, for years, been an incredible success, continually expanding its activities. Recently, consumer behavior has changed...
Chocolate industry in India
Dissertation - 49 pages - Business strategy
Chocolates began during the times of the Mayas and the Aztecs when they beat cocoa into a pulp and made bitter frothy chocolate out of it. They first became popular in Europe in a highly unrefined form. Then the Hershey Food Company was the first to bring out chocolates in the currently popular...
Major trends in the domestic mid - sized car industry in India
Dissertation - 38 pages - Business strategy
The global automobile industry is undergoing dramatic change in recent times. There has been enormous consolidation, both amongst vehicle manufacturers and component vendors to achieve economies of scale product synergies and strong and presence. By contrast, there has been little or no...
It's just the culture industry: What's the problem?
Thesis - 2 pages - Social sciences
Adorno and Horkheimer's fundamental problem with the culture industry is that it exists. Their essay asserts that the culture industry as such, is a fascist democratization of individuality, ideologies, art, culture, and life. Both men are also deeply frustrated to the degree to...
Key success factors in retail industry
Case study - 28 pages - Business strategy
The retail industry is today a huge market where competitors are a lot. In order to overview the market of the retail industry, we will list the main actors in the world: Wal-Mart, Carrefour, Ahold, Kroger, Metro group, Target, Albertsons, Kmart and Tesco. However in order to seize...
An introduction to the hotel industry: An investigation of the departments
Thesis - 36 pages - Business strategy
To most people, the hospitality industry consists only of hotels and restaurants. However, the Oxford English Dictionary defines hospitality as the 'reception and entertainment of guests, visitors or strangers with liberality and goodwill'. Therefore, the hospitality...
The pharmaceutical industry
Market study - 34 pages - Business strategy
The pharmaceutical industry is an economic sector that is very rich and active, consisting mainly of research, manufacture and marketing of medicines. Its success is illustrated by the fact that it is one of the most profitable industries in the world. Some of the best pharmaceutical and...
Food Industry and Obesity: A study
Thesis - 6 pages - Social sciences
Obesity and the growing trends of unhealthy lifestyles have penetrated the U.S in epidemic proportions. Two-thirds of the adult population is overweight, of those, one-half is diagnosed as obese. U.S citizens are becoming increasingly vulnerable to excessive weight gain consequently from poor...
Evolution of the ski market from 2000 to 2006: Industry of winter sports and Alpine skiing
Dissertation - 73 pages - Services marketing
The main objective of this study is to trace all the developments experienced by the alpine ski market between 2000 and 2006. The underlying objectives often are of one general point of view: To present a thorough analysis of the characteristics of the alpine ski market and its trends. Thus,...
