Market study - The natural cosmetics
Market study - 12 pages - Green marketing
The personal care and beauty industry has recently undergone a revolution with fast-changing buyer perceptions toward specific products. Many consumers of beauty and cosmetic products have begun to show interest in knowing more about regularly used products, the benefits, and...
Sensory marketing- What can we learn from food and beverages industry
Essay - 5 pages - Services marketing
The use of sensory approach to communicate brands' identity is on the rise. For example, it's been said that scent marketing- the use of smell to enhance sensory experience- is now a multi billion dollar business. Companies devoted to perfume creation and scenting solutions flourish all over the...
Christians in the entertainment industry
Case study - 4 pages - Film studies
As an aspiring filmmaker, it would seem that I'm on my way to entering an industry that isn't exactly brimming with Christian values. The film industry, along with the rest of the entertainment industry (music, theater, advertising, etc.), tends to be more interested in...
Cosmetics Marketing: tendencies, Bio Cosmetics...
Case study - 4 pages - Fashion and ready to wear marketing
Since antiquity the field of beauty has taken a paramount place in the human life, different substances or mixtures are used to improve, protect, scent, or maintain the human body in good state of appearance. With time the cosmetic products evolve and innumerable innovators created...
The cosmetics marketing
Case study - 5 pages - Luxury marketing
The cosmetics industry is a huge and profitable market in the world. Today, this market is worth billions. In fact, according to the Cosmetics Europe and the personal care association in 2020, Europe was the largest market in the world, with 76.7 billion euros; followed by the USA with...
Marketing Mix - L'Oreal
Case study - 4 pages - Fashion and ready to wear marketing
L'Oréal is a French multinational company and the largest in the world specializing in the cosmetics and beauty sector. It was founded in 1909 by Eugène Paul Louis Schueller. The group has its operational headquarters based in Clichy, in the Hauts-de-Seine, and its main office in...
Ready to wear - Zara and its competitors
Case study - 8 pages - Fashion and ready to wear marketing
Perhaps one of the most recognized brands around the world and also a significant international fashion organization, Zara, has been cited as the third largest brand within the apparel industry and is a unit of Inditex. Founded in 1975 by Mera Rosalina and Ortega Amancio, the company has...
Lyrical ballads by William Wordsworth and Samuel Taylor Coleridge or the birth of a new literary movement during the Industrial Revolution
Case study - 4 pages - Literature
Industrialism, expansion, profit, production and individualism were the feelings which took place during the period of the Industrial Revolution in England. People in Great Britain were led by the streams of progress, but the modernizations in technology had some important consequences on people:...
Opportunities and Limitations in targeting the Grey Segment: Example of the French Tourist Industry
Dissertation - 40 pages - Economy general
Purpose - To improve the knowledge base concerning the growing senior population. Objectives - Assess the potentiality of the senior tourism market in France, by understanding their behavior and expectations. We also tried to analyze the attitudes of seniors towards advertising and Internet....
Why using brand management in the tourism industry ? The case of destination branding
Dissertation - 45 pages - Management
Nowadays the tourism sector is one of the most important economic sectors. The globalization of our world allows for better, easier, faster, and cheaper travel, and the technological progress achieved has left almost no place unknown. We may observe that many destinations are now featuring in...
History of Management Theory
Course material - 33 pages - Management
Taylorism has long suggested that man was just one tool among many. However, we live in an industrial society more committed to a service society where the rules are more subtle. It is no longer a tool that is put in the hands of a worker, it is individual support for the employee that is...
An overview of the organic semiconductor industry
Case study - 4 pages - Business strategy
In the late 1970s, three researchers published a groundbreaking paper on the discovery that certain classes of plastics were capable of being modified to enable them to function as a poorly conducting metal. So groundbreaking and significant was the discovery that in 2000 the Nobel Prize for...
SWOT Analysis - Zara
Case study - 4 pages - Fashion and ready to wear marketing
Zara is an internationally famous fashion brand. The company currently sells in two hundred markets with over two thousand stores worldwide. Zara is one of eight brands that are owned by Inditex Group, the largest apparel retailer in the world. According to 2019 financial statements, Inditex...
Entertainment industries and globalization: Focus on the music industry
Case study - 8 pages - Journalism
For the past decades, globalization has represented the center of each and every interest from the populations, the firms, the states and the international organizations. It has invaded every aspect of our lives in a way or so, from the way we dress to the things we buy and the leisure we have....
SWOT Analysis - L'Oréal
Case study - 5 pages - Luxury marketing
L'Oréal is a French group founded in 1909 and specialising in the cosmetics sector. In 2021, it is the world number 1 in the segment. The group's activities are divided into several areas, consumer cosmetics, which consumers find on the shelves of supermarkets and other businesses, active...
Market Study - The Do it Yourself in the UK
Market study - 9 pages - Distribution marketing
The world's do-it-yourself home development market has gotten expected to reach 27 billion pounds by the fourth quarter of 2022, at an intriguing Compound Annual Growth Rate of 40 percent between 2017 and 2022 (Seo et al., 2021). The United Kingdom has not only managed to achieve but also...
A brief overview of the hotel industry
Tutorials/exercises - 36 pages - Management
Generally tourism involves ideas of movement from one place to another and has the same characteristics as traveling. The development of transportation technology and the improvement in political, economic and social situations has put tourism (travel for pleasure) within the reach of many...
Geography, Demography, Social Issues, Education and Culture in the United States of America
Course material - 20 pages - Sociology
(...) One of the characteristics of US climatic conditions is the constant fear of violent climatic happening such as hurricanes (in the Southeast, particularly during the fall), violent wind storms known as "tornadoes" (the Midwest), or flooding due to heavy rainfall and storms in the eastern...
An analysis of the Indian retail industry
Tutorials/exercises - 63 pages - Business strategy
The Indian retail sector is witnessing tremendous growth with the changing demographics and an improvement in the quality of life of urban people. The growing affluence of India's consuming class, the emergence of retail entrepreneurs and a variety of imported products particularly in the food...
Are African Women Portrayed Negatively in Films?
Case study - 3 pages - Educational studies
When the Nigerian film industry, famously referred to as Nollywood burst into the world of film-making in the early 1990s, Africans and indeed the entire black world applauded and cheered at an industry that was not only homegrown but also one that was ready to finally show the...
Present New Zealand's four main cities and the differences between New Zealand and France
Essay - 2 pages - World geography
In New Zealand, most of the population is concentrated in some big cities while the rest of the country, the rural part, remains unoccupied. However, is it the same in France or are there any discrepancies between both countries? In this essay, I will introduce the four main cities of New...
Internationalization Strategy Proposal - Tim Hortons
Case study - 12 pages - International marketing
The Tim Hortons chain was established in 1964 and opened in Hamilton, Ontario. The first Tim Hortons restaurants offered only two products: coffee and donuts. Over the years, Tim Hortons has become Canada's largest national chain in the coffee and bakery market. Tim Hortons has more than 4600...
Eating disorders, self-image, and the female body in modern society
Thesis - 5 pages - Sociology
In today's society, looks are everything. The female body is used in various ways, whether by the media or advertisers trying to sell a product. With such importance placed on how a female looks, it is not surprising that many young women today are suffering from low self esteem and body...
New product report of SOOTHE Inc.
Case study - 7 pages - Business strategy
SOOTH Inc is an American company that is specialized in the massage therapy business. This new product management report indicates the extent to which this company can increase its profitability and gain a competitive advantage if it penetrates the new Markets of Asia, Middle East and Europe. Two...
French cosmetics in the United States
Thesis - 60 pages - Business strategy
The establishment of new French cosmetic companies in the United States is an interesting topic to discuss in the current scenario. For many years, France and its beauty products in particular have always enjoyed a good reputation across the Atlantic that allowed young French companies to...
Yves Rocher: Its international development
Thesis - 30 pages - Business strategy
From the perspective of globalization, every company aims to become increasingly competitive. With the phenomenon of the opening up of national economies and foreign markets, the only way to cope with increased competition in all sectors is by boosting the exports. Also, SMEs and their...
L'Oreal'case study: Strategy in China
Case study - 20 pages - Economy general
Since its creation in 1909 by a young French chemist called Eugene Schueller, L'Oreal has become one of the most powerful companies in the cosmetic industry. History Eugene Schueller established L'Oreal in 1909. Two years earlier, Mr. Schueller had developed an innovative hair-dye...
Porter's Five Forces - The Body Shop
Case study - 5 pages - Fashion and ready to wear marketing
The organic sector has taken on great importance over the years. Indeed, more and more consumers want to eat properly and want to use better products for their health. In the space of ten years, food was no longer the only one affected by the organic trend. Household products and cosmetics have...
Creation of a new perfume for Maybelline
Case study - 28 pages - Services marketing
The fragrance industry is a very competitive market with international players who have a global presence and huge financial means. The perfume market is not only competitive, but also very complex, crossed by strict regulations and low loyalty consumers. In this context, Maybelline, a...
L'Oreal crisis scenario (2006)
Essay - 19 pages - Management
This summary has been provided to allow top managers and executives at L'Oreal a rapid appreciation of the content of this report. Those with a particular interest in the crisis scenario management and communication may read the report to take advantage of the more comprehensive description of...
