Indian advertising: Perpetuating systems of gender, class and color
Essay - 4 pages - Services marketing
Advertising despite acting as a representation of a modern society which has the potential to erase social difference with is democratic spirit actually perpetuates hierarchies of gender, class and complexion. This paper will explore the growing bourgeois class and its ushering in of a huge...
Analysis of the brand building by Dove
Case study - 5 pages - Business strategy
The choice of the slogan on the Dove campaign, 'For every beauty', is an original and relevant one. The advertisement itself is original and appeals to women. Its goal is not only to convince potential customers but also to develop some trust between the brand and its target. The...
A brief look at the company L'oreal and some of it strategies
Thesis - 12 pages - Business strategy
Eugene Schueller a young French chemist developed an innovative hair color formula, Aureole. He manufactured his own products and sold them to Parisian hairdressers. The company was registered in 1909. The guiding principle from the beginning was research and innovation in the interest of...
Hard discount: Understanding this phenomenon
Dissertation - 63 pages - Management
Hard discount inexorably invades all areas of consumption: the supermarkets Aldi and Lidl, EasyJet and Ryanair in the airlines sector, La Halle!, H & M or Vet Affaires in textiles, the free telephony operator via Internet and Brico Depot for DIY etc. All have gained strong positions in their...
L'Oreal Group: Economic and Financial analysis
Case study - 55 pages - Finance
The L'Oreal group, created in 1909 as a small family business, has grown exceedingly since its IPO (initial public offering) on October 8, 1963. Held by the Bettencourt family (27.5%) and Nestle (26.4%), the Group is now a part of the CAC 40. World leader in cosmetics, L'Oreal has a...
Avon - Global operations
Market study - 7 pages - Business strategy
Avon Products, Inc. (NYSE: AVP) is a US cosmetics, perfume and toy seller with markets in over 140 countries across the world and sales of $10.9 Billion worldwide as of 2010 with net income of $609 Billion and employing a workforce of 44000 personnel. Avon Product is a multi-level marketing...
The tourist potential of Portugal
Thesis - 7 pages - Social sciences
Portugal is a very charming and welcoming country. It stretches along the Atlantic coast and has beautiful beaches and historic towns especially in the region of the Algarve. The country has maintained its hinterland, with its wild life and beautiful landscapes. Portuguese culture and its ancient...
L'Oreal and its conquest of China
Case study - 27 pages - Services marketing
Since its creation almost a century ago by the French chemist Eugene Schueller, L'Oreal has always been at the forefront particularly on the sectors of of dermatology, pharmacology and cosmetics. The group has implemented its know-how and expertise to emerge as the leader in cosmetic business...
Market research: Godefroy Diffusion, Denmark (2007)
Market study - 10 pages - Services marketing
The company Godefroy Diffusion wants to enter the Danish market for cosmetics and hygiene. To this end, the company manager Alain Thibaux is attempting to understand the structure of this market in two ways: - conducting a study of the Danish cosmetics market. Prospecting the demand of insurance...
SELF: A Magazine at its Best
Book review - 4 pages - Literature
SELF is a monthly women's fitness and lifestyle magazine published by Condé Nast Publications. Founded in 1979, its mission statement declares that it is “the first-ever magazine of total-well-being, incorporating beauty and health, fitness and nutrition, and happiness and personal...
Marketing plan: Avon and Mattel Inc
Case study - 7 pages - Services marketing
With this article we will highlight how Mattel and its well-known icon, Barbie tried to get a foothold in the Chinese market since 1998 by using a well known company: Avon. This situation is called a piggy - back, this illustrate how company A, here Mattel, wants to sell its products trough the...
An examination of a hotel and its various departments
Thesis - 46 pages - Business strategy
Under the British law “a hotel is a place where the bona fide traveler gets shelter and food provided they are in a position to pay for it and are in a fit condition to be received.” Origin: The discovery of wheel brought development to trade and tourism; horse carriages, and caravans...
L'Oreal Redken For Men
Case study - 22 pages - Services marketing
As a part of the seminar ‘Marketing stratégique et opérationnel', we are going to take on the role of a marketing manager in order to propose a new range of products that could allow Redken for men to become the number one men's brand in the salon professional industry. To be able to...
Large Companies
Case study - 5 pages - Business strategy
In 1998 a company called Google was established. When it first began, they worked out of a Garage in Menlo that was rented by a friend of the founders of Google, Larry Page (24 years old at the time) and Sergey Brin (who was then 23). The company had 3 people working for them. It became...
Analysis of Breitling in air navigation
Case study - 30 pages - Services marketing
The launch of the Breitling Navitimer a genuine wrist instrument is being offered which is also the instrumental symbol of the brand. Ingenious and efficient, this chronograph has"computer aviation," a circular slide rule that is capable of performing all calculations related to air navigation....
Advertising and communication - published: 29/09/2010
Case study - 10 pages - Management
In this assignment, we analyze the selection and launch a new product. The product that I have to launch is a new deodorant, produced especially for women who have a sensitive skin and after a depilation. This product is sold in some specific shops only. Few brands are producing this product,...
The expansion of L'Oreal in China
Case study - 15 pages - Business strategy
This report examines the position of L'Oreal in the cosmetics industry, in order to examine a possible expansion in China, which is best suited for an overseas expansion through Direct Investment. In compiling this report, the first part will be about the position of L'Oreal within the...
Marketing Mix - The Body Shop
Case study - 5 pages - Fashion and ready to wear marketing
The Body Shop brand is known across the globe. Even if you are not a fan of beauty and skincare products, this brand is well known to you. Founded in 1976 by founder Anita Roddick, The Body Shop is part of an organic cosmetics chain. In retracing the steps in the life of this Briton, one...
The Twining of Art and Photojournalism
Essay - 5 pages - Journalism
By the decisive spring of 1945, Allied Forces had entered Germany and were pushing towards the Rhine River. A series of bombing campaigns destroyed a number of major cities, crippling German industry and leading to the defeat of the Third Reich. Among the war correspondents who chronicled...
Calvin Klein : Analysis of its Global operations
Market study - 7 pages - Business strategy
"Calvin Klein was born on 19th November, 1942. His love for fashion was inherent as he started initially with interest in sketching and sewing at a very young age. After his graduation from the Fashion Institute of Technology in New York, he began working under Dan Millstein. He had worked for...
Calvin Klein - Market study of US operations
Market study - 10 pages - Business strategy
"Calvin Klein's love for fashion was seen at a very early age when he started taking interest in sketching and sewing. Born on 19 November 1942, after graduating from the Fashion Institute of Technology in New York, he began working as a trainee making coats in European style of fashion. However,...
Strategic growth for Unilever
Market study - 14 pages - Business strategy
Unilever's debut as a company began in 1930, however its history dates back much earlier, to the late 19th century. Its origins began with a partnership between British soap maker Lever Brothers and the Dutch margarine producer Margarine Unie. Oils and fats were essential raw materials for both...
Yves Rocher
Case study - 3 pages - Services marketing
Yves Rocher, a French company is one of the best and my favourite companies. It's one of the biggest cosmetics companies in Europe; European women love the products because they use only botanical ingredients. So, I will be introducing the Yves Rocher Group in the first part and the Yves Rocher...
Analysis of the shampoo market
Essay - 8 pages - Services marketing
Beauty and hair care product business is witnessed as a popular and fast growing business. Lots of people spend on beauty and hair care products like shampoo, hair conditioner, hair treatment and so on. So a hair care product has a great potential market because it has a significant...
Analyzing the strategy of "Tresses" hairdressing services
Thesis - 8 pages - Business strategy
The introduction of this report begins by stating its purpose which is to analyze strategies which a new hairdressing service provider, Tresses should practice in order to successfully launch itself in the market. It then touches on the industry as well as describes Tresses uniqueness in...
Images of Nineteenth Century London in the Poetry of William Blake
Case study - 3 pages - Humanities/philosophy
Every era produces a number of inventive minds and creative talent. A question that often arises is: what defines a great artist? Is it the popularity of his work? An artist's success or failure largely depends on the reception of his creations. There are many defining characteristics of a true...
The introduction of the 'Men Expert Range' from L'Oreal Paris to Brazil
Case study - 5 pages - Services marketing
What do men think of cosmetics? This is the question that cosmetics companies are now trying to answer. The market that caters to Men's cosmetics has emerged as a promising market in the cosmetics industry. Today, Dior Homme Dermo System, spa treatments and NUXE Beau Player and other...
Case study: Woolworths turnaround strategy 2007
Essay - 8 pages - Business strategy
Woolworths Holdings Limited is a South African based retail group that operates locally and internationally through two subsidiaries, Woolworths (Pty) Ltd and Country Road Ltd. Stores are based in Africa, the Middle East, Australia, New Zealand, the United States of America, Europe, and...
In search of a new metaphysics: A summary and critical analysis of the ideas of E. F. Schumacher
Thesis - 4 pages - Social sciences
The human species faces an unprecedented number of problems now that we have entered the 21st century. Global warming, overpopulation, food and water shortages, pollution, economic crises, resource depletion, and various other issues make up the agenda which concerns politicians and the public...
Business plan: Marriage/Wedding fairies
Business plan - 22 pages - Business strategy
In our company the Wedding Fairies is in partnership with six people who want to offer an all inclusive service for wedding planning. We believe for the wedding day nothing can be too perfect and we want to be sure that our customers get the best from us. We offer a real customized service to our...
