Dove
Case study - 6 pages - Services marketing
Media not only encompasses the choice of advertising medium (television, radio, newspaper, outdoor, direct mail, etc.), but also the creative strategy. The creative strategy determines what you want to say, how you will say it, and who you want to say it to. Dove Beauty is one example of...
The Body Shop
Essay - 15 pages - Business strategy
The cosmetics industry is one of the biggest industries in the world. The worldwide annual expenditure for cosmetics is estimated at U.S. $18 billion. There is strong global competition in this industry. To obtain a competitive advantage, companies need to invest a lot. They have to...
Evolution of marketing in the cosmetics sector by Dove: A three-point analysis
Worksheets - 5 pages - Management
Through the centuries, the image and role of women have taken several forms. However, women have always been confronted with very restricted stereotypes of beauty. Historically, society and the media define the standards of beauty that most women seek to comply. From the 60s, the...
Strategic analysis of the L'Oreal group
Thesis - 32 pages - Business strategy
The cosmetics market is one of the biggest markets with technology.It creates a net turnover of 6 per year, 543 billion euros in France and is one of the largest markets in the world. The figure seems impressive; it merely reflects the enthusiasm and buying of more and more beauty products...
L'Oréal Paris hommes
Case study - 15 pages - Services marketing
L'Oreal was founded in 1907 by Eugene Shculler. It got its start in the hair-color business, but the company soon branched out into other cleansing/beauty products. L'Oreal now markets over 50 brands and many thousands of individual products in all sectors of the beauty business,...
Marketing strategies adopted by organic cosmetic brands
Case study - 45 pages - Services marketing
This document delves into the marketing strategies adopted by the organic cosmetics industry; the eco-friendly nature of these products facilitates the ethical image of the brands, complemented by an effective marketing communication. A growing industry, the resounding success of...
Market research: L'Oreal
Case study - 83 pages - Services marketing
The market potential represents the number of persons likely to consume in a given geographic area. The market potential for the cosmetic brand L'Oreal extends to the entire world population, since the number of countries where its products are distributed and the number of segments available to...
"Mind-Blowing, Toe-Curling Sex": Coding sexualization and authority in advertising copy
Case study - 3 pages - Journalism
The discipline of art history has altered its theoretical preoccupations over the past century to include popular or “low” forms of artistic expression within its avenue of criticism. As such, advertising copy is viewed as a representation of cultural trends, and the fashion...
Yves Rocher, its development on international scene and in particular in Canada
Case study - 46 pages - Services marketing
From the perspective of globalization, every company aims to become increasingly competitive. With the phenomenon of openness of national economies and foreign markets, the only way to cope with increased competition in all sectors is by boosting the exports. Also, SMEs and their counterparts...
Clarins : Yesterday and today
Thesis - 28 pages - Business strategy
The aim of this document is to critically review the marketing and business of the company plan by producing a marketing strategy report (see Appendix). Afterward, we shall present a new strategy to address issues that have been highlighted during the audit. This report contains a marketing...
Study of the Yves Rocher in China
Case study - 51 pages - Services marketing
The cosmetics industry is currently booming and the opening of foreign markets has spawned new needs. Health, nature, ecology and the environment are now increasingly becoming the keywords of our society, which now demands cosmetics products that respect these concepts. With increasing...
How Clarins and its "Body Lift" can be a total success in Brazil?
Essay - 27 pages - Business strategy
After three centuries under the rule of Portugal, Brazil became an independent nation in 1822. Exploiting vast natural resources, it is today South America's leading economic power and a regional leader. Meanwhile Brazil continues to develop its interior with an industrial and agricultural...
Strategy of L'Oreal
Essay - 21 pages - Business strategy
L'Oreal was created in 1907 by a French chemist: Eugene Schueller. The latter developed a synthetic formula, called Aureole, to dye hair. He then created his own formulas, manufactured his products and marketed them to Parisians hairdressers. In 1909, after registering the articles of the...
Cosmetics and intercultural strategy marketing: L'Oreal's sales strategy vis-a-vis the cultural diversity of eye make-up
Case study - 21 pages - Services marketing
Today, the cosmetics market is a particularly flourishing market. New firms are emerging and being introduced to this growing market. Makeup has become a consumer product, and has declined as a luxury item, as it is now distributed by major brands. This product, which is a must for most of the...
The strategy of L'Oreal
Thesis - 28 pages - Business strategy
L'Oreal was founded in 1907 by a French chemist Eugene Schueller. The latter developed a synthetic product, called Halo, for dyeing hair. He then created his own products, and manufactured and marketed them with Parisian hairdressers.In 1909, after filing the patents for future group...
L'Oreal's penetration into the Indian market
Tutorials/exercises - 35 pages - Business strategy
L'Oreal India Private Limited is a wholly- owned subsidiary of L'Oreal S.A. L'Oreal Leadership is achieved through cutting edge technology and a portfolio of unique and well- known brands that answer all beauty needs and are marketed in a variety of distribution...
East London love story
Thesis - 112 pages - Literature
They were both children of poverty, born into the dark slums of East London. Yet their worlds could hardly have been more different. Eric De Milo blessed with a loving Italian family and an artistic gift that gave him a chance for a better life. On the other hand, Helena Whitman who knew little...
Dove advertising campaign
Case study - 18 pages - Services marketing
In the modern days, media is everywhere. Communication is not only essential, it has become a necessity. Media includes the choice of advertising channels, for example, television, radio, newspaper, direct mail, and to be recognized, it is important to stand apart from the others. The creative...
Management report: The Clarins group
Case study - 16 pages - Management
In 1954, Jacques Courting opened beauty salons in France under the name of Clarins. To complement the activities of these institutions and to benefit all women with his long experience, Jacques Courting decided to create effective products to be used at home in the early 1960s. The team...
Case study of Unilever and Dove brands
Case study - 12 pages - Business strategy
In the consumer society in which we live today it is virtually impossible not to know the brand Dove. Indeed, men and women, of all ages more or less visualize this brand of body care. This brand is one of the largest producers of consumer goods in the world for the Unilever Group. Since 2004,...
Case of the Nickel Company
Case study - 29 pages - Business strategy
Like women, men are increasingly aware of the importance of their bodies and their image. According to the reports in 1995, 65% of men thought that, it is "important to take care of their skin” and it was seen that, 19% of men used their partner's skin care products. In 2004, there was an...
The expansion of Clarins in India
Case study - 18 pages - Finance
The Clarins group was created in 1954 by Jacques Courtin-Clarins. It is a public company with a supervisory board and a Board of Directors, with a capital of around 325 million Euros divided into 40.6 million shares. In the beginning, Jacques Courtin first opened a beauty parlor in Paris....
Internet marketing - Product launch/marketing plan
Thesis - 13 pages - Services marketing
Our overall goal of Peacock is not only to provide beautiful and healthy make-up, but also to promote an environmentally friendly way of living. Our make-up comes from responsible suppliers and is made of pure, natural products; and our recycling program is in place to ensure that households do...
The Purpose of Purpose: Aesthetics and the Unity of Context and Form in Third-World Literature
Essay - 6 pages - Literature
All literary texts are both political and aesthetic. Words in and of themselves are innately sensual, inseparable from the emotions they evoke in a reader. They are also political, pieces of language steeped in history and theory. However, writers often plan toward one extreme, selecting their...
Mary Kay cosmetics: Asian market entry
Thesis - 10 pages - Services marketing
Mary Kay Cosmetics (MKC) is an American company that deals directly with selling of cosmetics and toiletries products. It has existed for 15 years since 1992. It is implanted in 21 countries and planning to market 4 or 5 new markets. It is a “feminine firm” which promotes a strong...
Brand Project: Elsève
Case study - 36 pages - Services marketing
L'Oréal was created in 1907. It initially specialized in coloration products, and its activities were progressively spread to the whole hygiene and beauty sector. Now a Global leader on the cosmetic and beauty market, the group is present in all the countries of the world,...
L'Oreal's Communication Campaign
Thesis - 14 pages - Services marketing
This document aims to implement a communication campaign plan for the 100th anniversary of L'Oreal by taking all the steps of a marketing plan into consideration. The tools employed are: SWOT analysis, study of the goals and targets of the communication, to create a press campaign and envisage...
The world of luxury: The challenges of modernity
Dissertation - 41 pages - Services marketing
In this excerpt from the Spleen and Ideal, part of the collection of poems Les Fleurs du Mal, Baudelaire offers us a journey into a world where luxury blends with peace and pleasure. His words describe a world of luxury: "shining", "rare", "rich", "smooth", "leisure", "beauty,"...
Dove: evolution of a brand
Thesis - 3 pages - Business strategy
Dove, a major market for hygiene and beauty, is part of the Unilever Group. As early as 1957, Dove was distinguished from its competitors, revolutionizing the brand in the medical world by launching a soap consisting of 25% moisturizer for sensitive skin. It defines it as, being...
Sephora customer relationships management analysis
Essay - 10 pages - Management
The aim of this paper is to discover how Sephora has developed its power of attraction, the loyalty of its customers and prospects by setting up sophisticated and personalized customer communication strategies. Sephora is a division of Moet Hennessy Louis Vuitton (LVMH), the world's leading...
