Intel Corporation is a US research center and an industrial manufacturer of integrated circuits. The group was founded in 1968 by Gordon Moore, Robert Noyce, and Andrew Grove, three PhDs in physics and chemistry, and specialists in digital electronics. Intel is short for Integrated Electronics. Intel is the inventor and largest manufacturer of microprocessors in the world. The group headquarters is based in Santa Clara in Silicon Valley, California, USA. Since 1991, Intel has been No. 1 worldwide in the development and industrialization of microprocessors way ahead of its competitors.
In first part of this document, the overall strategy for implementation of INTEL abroad will be discussed while the second part examines the contribution of social sciences in the adaptation of the sale of Intel products abroad.
Tags: Intel Corporation, Intel strategy, Intel implementation in China
[...] The contribution of social science is clear regarding the tactical aspects of product development. Intel has already launched several products in the market shaped by anthropological research. In 2005, Intel had marketed a "home learning PC" along with a Chinese company and helped it launch in a platform for the development of Internet cafes in China. The social science has an important role in these achievements. The contribution of social science is not just about the tactical aspects of product development. [...]
[...] The first part will discuss the overall strategy for implementation of INTEL abroad and in the second part we will discuss the contribution of social sciences in the adaptation of the sale of INTEL products abroad. Part Implementation Strategy abroad Intel has chosen a strategy of partial relocation of its production wing. A strategy to implement production facilities in developed countries and open sites of assembly and testing in developing countries. This strategy has been aimed at the establishment of production facilities in developed countries such as Ireland, Israel or the United States, and open sites of assembly and testing in developing countries like Costa Rica, the Philippines, Malaysia and China. [...]
[...] Against all odds, these studies have shown that these families were willing to invest in buying a PC provided it is a way to help their children succeed in school. Conclusion The contribution of social sciences may be important in the implementation strategy of a firm abroad. Markets reaching saturation in developed countries. Therefore, Intel wants to sell its products in developing countries which impose a necessary adaptation of its products to local demand. It is the role of social scientists to find solutions to fit what Intel offers to the population. [...]
[...] The implementation of Intel China and the use of social science to adapt its products Introduction Intel Corporation is a research center and a U.S. industrial manufacturer of integrated circuits. The group was founded in 1968 by Gordon Moore, Robert Noyce, Andrew Grove, three PHDs in physics and chemistry specialists in digital electronics. Intel stands for Integrated Electronics. Intel is the inventor and largest manufacturer of microprocessors in the world. The group's headquarters is based in Santa Clara in Silicon Valley in California in the United States. [...]
[...] Part Two: The contribution of social sciences in the adaptation of Intel products in China and India Adapt its products The adaptation of a product is needed if it has to sell the product abroad. (Purchasing power of the lower population, cultural issues). The adaptation, it is best able to do it on site in the country as an intermediate place in which we must completely trust. That is why Intel has decided to relocate to abroad to exploit markets. [...]
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