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03 Jan 2011
ppt

Lustucru Lunch Box: Reviewing the distribution strategy of the Lunch Box

Presentation - 40 pages - Business strategy

Analysis: 1. Story of Lustucru & the Lunch Box: Assessing Lustucru brand expertise on the market 2. The Lunch Box in stores: Assessing Lustucru category management & Supply Chain expertise 3. Channels profiling: Searching for new ideas to develop the Lunch Box presence in distribution...

03 Mar 2011
doc

Evolution of the strategy of distribution of Coca-Cola and Pepsi-Cola in the United States

Case study - 9 pages - Services marketing

The market for soft drinks cola has been engaged in almost a century old real war, particularly between the two leaders in this sector: Coca-Cola and Pepsi-Cola. These two companies are of American origin, and represent the epitome of the evolution of the firm. How does one analyze the...

29 Sep 2010
doc

Danone: distribution and retail strategy review

Case study - 11 pages - Services marketing

For decades, fast moving consumer goods (FMCG) manufacturers have focused most of their marketing efforts, expertise and funds on their end-targets who are the consumers. The successive laws addressing the relationship between retailers and manufacturers in France have encouraged the food retail...

01 Jan 2024

Which Marketing Strategy Should Royal Grolsch Pursue to Enter the Sweden Market with its Radler 0.0%?

Case study - 14 pages - Marketing theories

With the writing of this report, we aimed to determine whether it was worthwhile for the Grolsch beer brewery to enter the Swedish market with its product Radler 0.0%. To determine this, it was necessary to practice a country analysis as well as a market analysis including a SWOT and TOWS...

16 Oct 2024

Corporate Strategy - Megabrew: Creating an Undisputed Global Brewing Champion?

Case study - 29 pages - Business strategy

In the case study "Megabrew", "Creating an Undisputed Global Brewing Champion?" as the subtitle, the significant characters of the mergers and the acquisitions are explored within the context of the brewing industry. From a strategic point of view, this evaluation reviews megabrews using...

24 Nov 2022

The Use of Animal Imagery in Marketing Strategy

Thesis - 53 pages - Marketing theories

Nowadays, the use of animal imagery is all around us. Every day we are exposed to animals that are used by advertisers to assist in promoting brands and products. They are used in a variety of ways, for example as advertisements, logos, brand names, mascots, and so on. The present study seeks to...

05 Aug 2021

International strategy analysis of Galeries Lafayette

Case study - 7 pages - Management

This assessment has been done on Galeries Lafayette Group. The group has been a pioneer in terms of business and distribution, with stores located in traditional city centers. The group has then diversified its core-business and acquired quite a lot of companies. BHV Marais, La Redoute,...

19 Feb 2021
doc

Analysis of the strategy of the American company Netflix

Case study - 5 pages - Business strategy

Netflix, an American company, founded in 1997 by Reed Hastings, is the first company to offer DVD rental by mail from an order placed over the Internet. This desire to offer unlimited access to cultural content without having to travel is the result of a strategy of sophistication of the...

14 Jun 2021
doc

A Case Study Comparing Marketing Campaigns in Film with Research into Models of Distribution and Marketing in Cinema

Case study - 4 pages - Marketing theories

In this case study we will be looking at the marketing campaigns of two films, one before the digital age truly began and one during the boom to see how they both were marketed to audiences and how successful it was in terms of profit return and critic consensus. Before we get into the main...

18 Oct 2024

Communication Strategy for San Diego Gas & Electric (SDG&E)

Case study - 3 pages - Communication

San Diego Gas & Electric (SDG&E) is a renowned energy utility that caters to the needs of the 3.4 million customers in the greater San Diego and southern Orange County regions in California. For the company to distribute electrical and gas energy and push the upgrade of infrastructure,...

28 Dec 2021

The Lego Group - SWOT analysis and sustainable development strategies

Case study - 3 pages - Brand management

In 1932, the Lego company was founded in Denmark after the carpenter Ole Kirk Christiansen lost his job and started building wooden toys in Billund. In the years that followed, Kirk Kristiansen's family transformed their small workshop, where they produced small wooden objects, into a large,...

13 Jan 2022

The different types of business strategies

Course material - 7 pages - Business strategy

Business strategy is to set long-term objectives and a direction to follow. It is aimed at creating value, sustainability and profitability. Business strategy results in inspiring actions to all departments, allocating resources to reach them and impacting the organization of the...

09 Jul 2015
doc

Distributed Software Development Change Management - Literature Review

Case study - 12 pages - Management

As a result of globalization efforts, software development projects have been distributed geographically all over the globe, which characterizes Distributed Software Development (DSD). Global software development, a kind of DSN, is described by software development stakeholders who are globally...

16 Jun 2022

The European employment strategy

Dissertation - 7 pages - European union

Over the last ten years, employment has remained the top concern of Europeans, including new EU members. In fact, due to the lack of change in each national level, EU citizens have grown to trust the European Union more than their own governments to improve their country's employment...

15 Sep 2023

Total Spring Strategy - RBV

Case study - 2 pages - Business strategy

This document is aimed at collecting information on TOTAL SPRING (Total group) and analyzing its strategy in the power retail sector in France using the RBV framework.

27 Oct 2024

Global Strategy in Enterprise Operations - Unilever

Case study - 5 pages - Business strategy

A global strategy in enterprise operations evokes an organization operating in various countries with several subsidiaries. An operational strategy that allows for the international expansion of an enterprise and facilitation of international trading becomes a company operating...

30 May 2009
doc

Issues of governance and management in formulating and implementing distribution strategies

Thesis - 8 pages - Management

We are living in a world more and more concerned with corporate governance and corporate social responsibility which is an off shoot of what has happened in the past - corporations filing for bankruptcy and seeking protection under Chapter 11 as a result of questionable corporate activities, some...

07 May 2021
doc

Strategy proposal for an MNC who wants to invest or expand in a specific country - New Group Renault strategic plan: "Drive the Future"

Market study - 7 pages - International economy

In this work, we analyze Renault's strategic plan for 2017-2022, called "Drive the Future" on three levels: the company's source of competitive advantage (section 1), the reasons for choosing the target of investment in emerging country, such as China (section 2) and finally the content...

28 Oct 2021

How is a lack of a communication strategy detrimental to business development?

Dissertation - 9 pages - Communication

Communication occupies an increasingly important place in the business world, and for good reason, it has evolved a lot in the space of a few years. Whether internal or external, it is necessary for the development of groups, regardless of their sector of activity. The society in which companies...

07 Jul 2022

Internationalization Strategy Proposal - Tim Hortons

Case study - 12 pages - International marketing

The Tim Hortons chain was established in 1964 and opened in Hamilton, Ontario. The first Tim Hortons restaurants offered only two products: coffee and donuts. Over the years, Tim Hortons has become Canada's largest national chain in the coffee and bakery market. Tim Hortons has more than 4600...

24 May 2024

Chinese Multinational Companies' Innovation Strategies in France

Dissertation - 31 pages - Business strategy

China is changing its strategy. From the mass production of products at very low costs and quality, Chinese state is now orientating its economy in order to be able to capture a growing part of the added value and to change the international production process to its advantage. In terms...

29 Oct 2024

Legal practices for small businesses - IP protection strategy

Course material - 2 pages - Internet and digital law

IP protection strategy is deep-rooted action that requires extensive planning, and establishing ongoing follow-up systems. Ongoing audits of intellectual property assets, being ahead of updates in legal changes, and active enforcement should be done to access the maximum value of IP...

17 Oct 2014
doc

Marketing Strategies Helping UK Firms Achieve Competitive Advantage in Ghana

Case study - 15 pages - Educational studies

The participants of the survey were employees and managers of Cadbury Ghana Ltd and Nestle Ghana Ltd. We collected data from both companies to get a full overview of the cocoa industry in Ghana and challenges international firms need to face, due to the increased legislation. The two company...

11 Aug 2019
doc

Carrefour's logistics strategy

Case study - 9 pages - Business strategy

The term strategy comes from the Greek -statos-, having as meaning -army- with -agen- which means -to drive-, and then from the Italian -strategia-. It is usual to associate this term strategy with an exclusive approach undertaken by the General Management of any company. There are...

22 Nov 2021

HR marketing: what strategy to attract and retain employees?

Dissertation - 8 pages - Human resources

The current context has changed the business world a lot. For several years now, these companies have undergone profound changes and must review their entire strategy, both with regard to customers and group employees. Indeed, all business sectors are impacted by increasingly fierce...

17 Apr 2015
doc

Communication strategy for Audi

Case study - 4 pages - Business strategy

In the recent past, UK's car market has expanded quickly and is rated amongst the worlds competitive. With the addition of automotive competitors in the market, from the entire Europe, a brand of a car requires a deeper understanding of its customers to help it in the development of communication...

18 Aug 2021

Marketing strategy - Pringles

Case study - 9 pages - Catering marketing

Known by all and greatly favoured at aperitif time, Pringles is the most widely consumed cracker on festive occasions of all kinds. Pringles is a commercial brand launched by Procter & Gamble, originally under the name "Pringle's" in 1967. While at the time they contributed to the...

28 Sep 2022

Coca Cola vs. Pepsi: Analysis and Comparison of Strategies - published: 27/09/2022

Case study - 13 pages - Business strategy

Without a doubt, the revenue of Coca-Cola has reflected considerable growth over the years, but when compared to PepsiCo, the revenue of PepsiCo appears to have doubled within the fiscal year of 2019. Between 2016 and 2019, when the revenue of PepsiCo increased steadily, the income of Coca-Cola...

19 May 2022

Sustainable cocoa sourcing strategies and supply chain - Mondelez International Inc.

Tutorials/exercises - 8 pages - Foreign markets

Mondelez International Inc., the largest chocolate manufacturer in the world and in Europe has committed to cover 100% of its cocoa supply chain with its Cocoa Life Program by 2025 while investing at the same time $400 million in it. This program for sustainable cocoa sourcing is implemented in...

25 Mar 2015
doc

Competitive Forces, The Five, That Shape Strategy - Harvard Review

Case study - 3 pages - Educational studies

Michael E. Porter's article “How Competitive Forces Shape [Business] Strategy” was first published by Harvard Review in 1979 and the economist and associate professor's article revolutionized the strategy field. The article explains how the five main competitive forces...