Marketing Case Study: Kempinski
Thesis - 7 pages - Services marketing
Kempinski, the oldest luxury hotel group in the world, wants to develop residential hotels in the metropolis of Istanbul. This concept is based on the vision of a complex consisting of two towers equipped with all elements of modern luxury. It is positioned on a booming market and a town...
The market for chocolate in Japan
Thesis - 20 pages - Services marketing
The consumption of sugar has been gradually increasing in Japan. As the Japanese learnt that chocolate was good for health, they enjoyed consuming it. La Maison du Chocolat, which has existed since 1977, is now experiencing great success in France and its consumption has been increasing abroad...
Michelin's entry into the Indian market
Case study - 5 pages - Business strategy
Michelin is absent from the Indian tire market for a number of economic, historic and strategic reasons. We will first do an external analysis of the tire industry in India in order to better understand the market: India is a former British colony which explains the presence of...
The marketing of the luxury goods
Dissertation - 38 pages - Services marketing
For over a decade, the luxury sector has been undergoing transformation. At the economic level, one can note a strong expansion of the luxury market in France with an estimation of 14 billion euros in 2005. By definition, luxury is a lifestyle characterized by spending a large amount of...
Chocri chocolates in the Japan market
Market study - 13 pages - Services marketing
The focus point in the following marketing strategy will be the German chocolate company “Chocri” that was founded in 2008 as a limited company. Based on German law, the company is included in the so called group of “corporate enterprises”. The main characteristic is that the...
Marketing plan for the launch of a hybrid car by a French car manufacturer in the US market
Case study - 12 pages - Business strategy
This case study is an international marketing plan for the launch of an hybrid car by a French car manufacturer in the US market. This very actual topic is in the center of the sustainability matter that each company is now trying to develop. Cars pollute, and the war against global...
Sequoia - E-marketing Plan
Case study - 22 pages - Services marketing
Since 1988, the supermarket Sequoia specialized in organic and natural products. The objective of this store was to provide healthy and organic food and also products for cleaning the house, cosmetics, etc. that was intended to enhance the well-being of customers. The choice of the firm Sequoia...
RIM's Marketing Strategy
Case study - 2 pages - Accounting
RIM or Research in Motion is now known as Blackberry, a world-renowned name in wireless technology, which has transformed the cellular phone industry with its innovative line of products. The company has more recently launched a new mobile handset, the Z10 and claims to overhaul the user's...
International marketing case study: The mineral water MOUZAïA
Case study - 19 pages - Services marketing
Within the framework of our course, Marketing Internationally, we were invited to realize a group work on “which marketing strategy could Mouzaïa adopt in order to establish its products in French speaking Western Europe countries?” From the beginning, we felt involved in the topic as...
International marketing: The launch of an electric / hybrid car by a French car manufacturer in the US market.
Case study - 7 pages - Services marketing
During the vehicle exhibitions in Frankfurt in 2009, Renault, a French car constructor showed new electric concept cars. These cars are today, more than just concepts because Renault offers its customers a whole range of electric vehicles. This is the best way for Renault to offer a range of...
The Chinese cosmetics market on the internet
Market study - 50 pages - Economy general
With 1.322 billion people, China is the most populous country in the world and thus the largest market in the world. Although it has a communist past of the Soviet model, since 1978 the Government of the People's Republic of China has reformed its economy in order to gradually open the...
India: Online pet care market outlook 2013
Case study - 4 pages - Management
Online pet care segment witnessed higher double digit value sales growth of 25% on year-on-year basis in 2011-2012. It further registered annual transactions increase of 22% on year-on-year basis in 2012. The segment is stipulated to witness average annual growth of 28% with respect to value...
Nagpur soft drink market study 2012
Case study - 12 pages - Management
Nagpur soft drink segment value sales stood at US$2.8 million, with year-on-year growth of 34.3% in 2011-2012. The segment value sales are stipulated to reach US$7.7 million, with CAGR of 40.1% in next 2-3 years (2012-2015e). The market has witnessed exponential volume sales of 6.74...
Mary Kay cosmetics: Asian market entry
Thesis - 10 pages - Services marketing
Mary Kay Cosmetics (MKC) is an American company that deals directly with selling of cosmetics and toiletries products. It has existed for 15 years since 1992. It is implanted in 21 countries and planning to market 4 or 5 new markets. It is a “feminine firm” which...
Marketing plan: Avon and Mattel Inc
Case study - 7 pages - Services marketing
With this article we will highlight how Mattel and its well-known icon, Barbie tried to get a foothold in the Chinese market since 1998 by using a well known company: Avon. This situation is called a piggy - back, this illustrate how company A, here Mattel, wants to sell its products...
Fast Fitness, e-marketing plan
Case study - 19 pages - Services marketing
Fast Fitness is a small player in the fitness industry with 2.2% shares of the market. Started in 2006 in the urban area of Sydney, Fast Fitness subscribes to the new trend of wellbeing and it is well acknowledged that Baby Boomers, Generation-X and especially females are drawn towards...
Marketing Project : the Study of Airbus
Case study - 10 pages - Services marketing
Demographics In 1940 there were 10 million passengers a year; in 1960 there were 20 million, and now, thanks to the baby boomers, there are 1656 millions. The forecasting announces that air traffic will double in the next 15 years. The demographic environment is clearly increasing, and aircraft...
Introduction of the " Company ' L ' Occitane en Provence " on the U.S. market (2008-2009)
Case study - 18 pages - Business strategy
Beauty and skin care products in the American market represent a huge market where the competition is very strong and dominated by multinational leadership groups. But we can find niche segments in this market and it's an opportunity for small and medium sized French...
Analysis of the marketing policy of the got2B range of Schwarzkopf
Thesis - 20 pages - Services marketing
Since its creation in 1876, Henkel has been a family business that has, over time, developed into an international group. The group, founded by Fritz Henkel, is present today in 125 countries, has 53,000 employees, and markets 750 brands worldwide. In 2007, Henkel earned 13.07 billion...
Case Study - Target market and positioning strategy identification
Case study - 3 pages - Management
According to Cravens and Piercy (2009), the IKEA brand has become the benchmark for creating global cult followings. The company targets the global middle class and has found regardless of location, the buying habits are similar. Additionally, IKEA has created a shopping experience that seems...
Strategy of penetration of a Chinese company on the African continent
Case study - 8 pages - Business strategy
This report is about the relationship between China and Africa. It seems obvious that this report will deal with the strategy of penetration of the Chinese company on the African continent. Why is this Chinese company interested in African markets, and the factors that encourage...
Danone's UK Operation and Market Position
Market study - 10 pages - Business strategy
"Danone SA, incorporated on February 2, 1899, is a French-based company engaged in food processing activities. The Company's UK unit operates in four business lines, including Fresh Dairy Products, Waters, Baby Nutrition and Medical Nutrition. In Europe the Company's main markets are...
International marketing: the French company Caroll in Brazil
Essay - 16 pages - Services marketing
In order to enter the Brazilian market, the French company Caroll has to adapt its strategy. Indeed there are a lot of competitors like Zara, Etam and the local competitors. The Brazilian market represents a good opportunity for the firm and Caroll has to develop its brand on the...
Marketing strategy of Vodafone in India and the consumer's attitude towards their services
Market study - 50 pages - Services marketing
The de regulation in the INDIAN telecommunication markets since the beginning of the 1997s has brought about significant changes in the communication industry. The mobile telephone market has changed dramatically over the past 5 years in INDIA. Mobiles have become so popular that...
Analysis of stock markets using GANN studies
Tutorials/exercises - 50 pages - Finance
Tradegen systems is a one stop solution provider and guide to help Indian traders and investors maximize their returns from the markets and create wealth for themselves and their family. Our range of profitable products and robust trading systems together with our principles will help any...
International marketing plan for a French car manufacturer "Renault" in the US market
Case study - 10 pages - Business strategy
In this assignment we'll put together an international marketing plan for the launch of an electric car by the French car manufacturer Renault in the US market. I chose Renault because it's the French company which is the most in advance in the field of electric cars. Indeed, Renault has...
The energy drinks market in Europe : a market for the future ?
Market study - 35 pages - Services marketing
The on-the-go market has witnessed continued, robust growth over the past five years and this shows no signs of abating in the next five years. The demand for on-the-go products has been set in motion by significant shifts in the underlying structure of socio-cultural and economic...
Service marketing in multiplex
Case study - 110 pages - Services marketing
The magical word in cinemas today is - multiplex. It caters to the busy, fast moving and variety-loving consumer who wants more than just one film under a single roof. Multiplexes have become just a rage that most of the old cine complexes are converting to multiplexes. Cinema cannot be an...
The Reorganization of the European Aviation Market in the past twenty years
Thesis - 52 pages - Business strategy
Discussions about the aviation market are recurrent in the press and the media. It is true that this sector is experiencing many changes. So we took the opportunity to study this subject in more detail when we proposed to analyze it. Today, globalization and competition have become...
Business appropriateness in the Mexican food market
Thesis - 48 pages - Economy general
The 12 presidential elections that took place in Latin America have attracted considerable media attention this year. Indeed, in addition to informational interest, a considerable change is looming on the American continent and a new socialist trend creates a major part of Latin America. Outside...
