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10 Nov 2022

How to reduce the turnover of a company dependent on a single supplier by developing a multi-supplier and international merchant site?

Dissertation - 28 pages - Digital & e-marketing

MANICO is an ESPRIT franchise. This type of contract creates a high dependency on a single supplier and eliminates any possibility of online sales. In order to reduce this reliance on ESPRIT, the company wishes to develop a merchant website with several French and foreign brands and to...

17 May 2012

The strategic process related to supplier selection in the aircraft industry

Case study - 18 pages - Business strategy

Nowadays, more firms choose to outsource activities and products which are considered outside of the company's core business. This enables them to concentrate exclusively on their main activity and become more efficient at it. Therefore, the selection and evaluation process of vendors likely to...

10 Jan 2011

The failed outsourcing idea of a French automotive supplier

Case study - 4 pages - Business strategy

This case study is about a French automotive supplier which outsourced its IT activities in order to reduce costs. After the consultation with a consulting firm in Paris, the supplier chose India to outsource its IT activities as it looked like a good bet. However, for reasons which...

29 Sep 2010

What are the impacts of advanced supplier quality assurance implementation on automotive lighting overall business performance?

Case study - 28 pages - Business strategy

Innovative company of automotive lighting industry, automotive lighting (AL), daily develops strategies which play a leading role in insuring its competitiveness. For this reason, AL's purchasing division targets to reach Purchasing Excellence. To assure this target, AL's purchasing...

29 Jul 2010

The failure of the relocation of an automotive supplier in India

Thesis - 4 pages - Business strategy

The case study concerns a French automotive supplier who wished to reduce its production costs through the outsourcing of its IT activities. After consultation with a firm in Paris, the company's choice fell on India. However, for various reasons which will be specified later, the strategy...

06 May 2010

Supplier selection with social and environmental issues

Thesis - 10 pages - Management

Supplier selection is a multiple criteria decision making (MCDM) problem which is affected by several conventional conflicting factors such as quality, delivery, service and time. Recently government insists enterprises to take care of environmental regulation and social issues such as...

10 May 2010

Application of quality function deployment for the supplier selection process

Thesis - 8 pages - Management

The manufacturing organizations are facing the pressure of increasing competition due to the varied dynamic demands of the customers. In this competitive scenario, ‘voice of customer' gains importance. It needs to be translated into technical language. Quality function deployment (QFD) has...

15 Jan 2009

Discuss the link between procurement, sourcing, suppliers, and production strategies in supply chains

Essay - 8 pages - Management

The mission of supply chain management is to have processes integrated between the functions of the firm. Consequently, procurement, production, distribution, and marketing are members of a network. The vision of the supply chain management is to deliver value to customers. Moreover, the...

25 Sep 2023

Brittany Ferries and the Supply Management in Innovation

Case study - 14 pages - Business strategy

Brittany Ferries is a French shipping company founded by Alexis Gourvennec in 1972. This company aims to transport passengers and vehicles between Brittany, Normandy, southern England, Ireland and Spain by boat. The company had a turnover of €441,810,800 in 2018 and currently owns 11 ships,...

21 Aug 2021

Porter's 5 Forces - Nestle

Case study - 4 pages - Distribution marketing

Today, Nestle is the leader of the food processing industry in the world. Nestle is a Swiss multinational created since 1866. That aside, Nestle is also the number one company in the milk sector in the world. The brand was named after its creator Henri Nestlé. When we talk about Nescafe, we can...

26 Jul 2022

Porter's five forces - Lidl

Case study - 4 pages - Distribution marketing

Lidl is a supermarket chain based in Germany. It has most of its operations in some European countries. The UK, Germany and France are the main countries where the company is based. Outside Europe, Lidl is also present in the USA. The German brand was created by Dieter Schwarz in 1973. The...

28 Jul 2021

Porter's Five Forces - Fitbit

Case study - 4 pages - Sport marketing

Founded by James Parker and Eric Friedman in 2007, this American group produces activity trackers, connected watches and other products related to the health and fitness industry. James and Eric believe that, while their customers take health and fitness seriously, it does not have to be serious...

14 Mar 2022

Corporate Strategy, Pernod Ricard : analysis and scenarios

Case study - 11 pages - Business strategy

In this case study, we will discuss and try to understand how the French group Pernod-Ricard is evolving in its global environment but also inside the group itself. They are the 2nd world liquor distributor; therefore, we will take into account their strengths but also potential weaknesses and...

15 Apr 2022

Analysis of a country - Japan's PESTEL analysis and Porter's 5 Forces

Case study - 5 pages - International marketing

Japan is maintaining complicated relations with neighboring countries such as Russia, South Korea, China and Taiwan; this is related to different resources (such as natural gas, hydrocarbons ...).

03 May 2023

Porter's five forces, PESTEL and SWOT analysis - Puma France

Case study - 6 pages - Sport marketing

"Puma SE is a German company specializing in the manufacture of sporting goods founded in 1948 by Rudolf Dassler, older brother of Adolf Dassler founder of Adidas, and based in Herzogenaurach in Bavaria." This brand certainly manufactures sporting goods but its greatest strength lies in the...

15 Aug 2022

UK Retail Fashion Industry Report - Missguided

Case study - 6 pages - Fashion and ready to wear marketing

While Missguided, which operates in the UK retail fashion industry, has managed to achieve competitiveness in the global fashion retail industry, its long-term survival and success is dependent on its effectiveness in responding to market changes. Gavinelli (2016) notes that adopting effective...

26 Apr 2022

Export-Import Audit - Norm

Presentation - 10 pages - Audit

Norm at a glance... - New company founded in 2019 in Belgium - Site : - Created by 3 sneaker-addicts friends - Sustainable shoes, t-shirts and bottles - All products are designed with the concepts of reduce, reuse and recycle

03 May 2023

Management assistant internship - MATTON Chauffage Service

Internship report - 3 pages - Startup, entrepreneurship

MATTON Chauffage Service is a local company which is located at 3 avenue Albert Thomas in Albi. It is specialized in the maintenance of heating systems. There are 8 employees. Its equity is 10 000 € and its turnover is 487 084 €. It is led by Mr. MATTON Philippe.

03 May 2023

Amazon battles for slice of online gaming market - McGee Patrick (2020) - Amazon's study in the video game sector

Text commentary - 3 pages - Digital & e-marketing

The video game industry or video game industry is a sector of activity specializing in the creation and marketing of video games in the world. Existing since 1970 in the United States, this industry is becoming more and more popular in the world and whose largest firms are today mainly based in...

05 Aug 2021

Development and performance of the purchasing function within the pharmaceutical industry

Dissertation - 34 pages - Purchasing & supply chain

Since its introduction, the Purchasing function faced major changes and is taking on a more strategic role in many organisations. It was also shown that strategic purchasing leads to positive savings performance. Showing that the purchasing function is at an equal level of importance with other...

29 Jan 2014

The French ADEO group: Case study

Case study - 100 pages - Business strategy

Just a few volumes have been dedicated to private labels and all of them focused on the marketing side only. A brief part of this work also aims at describing the way private labels are marketed in DIY retail stores. Here, the description of the marketing side is a simple link to get to the real...

22 Jan 2010

Supply chain management and OEMS

Thesis - 8 pages - Management

The competiveness of international companies is highly dependent on their ability to deliver customized products quickly and timely all over the world. Therefore the focus has moved from competition between firms at the same level in the production process to competition between the supply...

05 Apr 2010

The impact of power on relationship commitment in supply chains

Thesis - 11 pages - Management

While power-relationship commitment theory in relationship marketing area has been established well in the west literature, few studies examine the robustness of it in the Chinese context with a different culture. The generalization of power-relationship commitment theory in supply chain triple...

22 Nov 2006

Foxtel TCO Analysis

Case study - 50 pages - Logistics

"Sourcing in China started with low-tech products but it has evolved beyond that," says Jim Hemerling, a senior vice president in The Boston Consulting Group's Shanghai office. "Now, in addition to traditional products, another huge area is consumer electronics. I believe the next big wave...

28 Apr 2009

Supply chain management, concept and its uses

Tutorials/exercises - 40 pages - Business strategy

Supply Chain Management has dominated our lives, our thinking and our actions for almost half a decade now. From logistics to materials management to supply chain management, the evolution has been slow and stead. The decade of the 90's has been the most turbulent leading to large-scale adoption...

11 May 2009

An analysis of the current use of inter-organizational information Systems in the Irish grocery industry

Thesis - 4 pages - Business strategy

The population for this survey consisted of all Irish-based food & drink suppliers, who directly supplied to one of the five major retailers in the Republic of Ireland. Of the 350 or so companies which qualified for this survey, almost 1/3 responded to the mailed questionnaire; a further...

12 May 2009

Golden Moments Group Limited

Thesis - 7 pages - Business strategy

Golden Moments Group Limited is an international operating supplier of “unique experiences”. The company was founded in 1998 in the United Kingdom by the twin brothers Steve and Paul Cheatle. After that it has grown by introducing the concept on new development markets. At this...

17 May 2009

The SKF group

Tutorials/exercises - 110 pages - Business strategy

The SKF Group is the leading global supplier of products, customer solutions, and services in the business of rolling bearings and seals. SKF Group's main competencies include technical support, maintenance services, condition monitoring and training. The Group also holds an...

29 Sep 2010

The Sourcing and Procurement Strategy of Sanofi- Aventis

Case study - 29 pages - Business strategy

Sanofi Aventis, a multi-national pharmaceutical company, uses purchasing structures and procedures that aim to cover all activities and all types of purchasing. The structure is based on placing the purchasing responsibility on entities and business units, under the supervision of a central team....

15 Jan 2009

Global Logistics: Ikea's global supply chain model

Essay - 17 pages - Logistics

The decisions regarding the supply chain design highly depends of the kind of products or services a company is dealing with. Issues such as the sourcing location or the distribution method will be affected by a whole range of requirements given by the nature of the products. In the first part...