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29 Sep 2010
pdf

The Garden Organic Restaurant: Business Plan

Business plan - 29 pages - Services marketing

The Garden, a trendy organic restaurant, and classified as a health food restaurant, will open in April 2005 in the city of London (England) on Jamaica Road. The Garden is a great place to eat, offering the blend of an intriguing atmosphere with excellent, tasty, original and good quality...

29 Sep 2010
doc

Business Plan Medco, 2009

Business plan - 12 pages - Services marketing

Motor insurance is the most familiar and widespread product of the insurance industry. With almost 300 million vehicles on the road, Europe has the largest motor insurance market in the world. The motor market is also the largest sector in non-life insurance business and it generated a total...

23 Nov 2010
doc

Producing coconut oil for industrial purposes in Madagascar

Thesis - 27 pages - Business strategy

As the Malagasy economy does not hold forth great prospects for the industrial utilization of coconut oil, we propose to create a company called "Enterprise for the Industrial Exploitation of Coconut Oil" to improve it. The objective of the project: - Ensure the development of the market...

10 Jan 2011
doc

SABMiller: Strategy behind the success in a hostile environment

Case study - 13 pages - Business strategy

There are very few South African companies that can boast of a history of 100 years. Despite this situation, SABMiller crossed the twentieth century in a country whose political system has a disastrous influence on the development of the local companies. The strategy carried out by SAB enabled...

26 Mar 2013
doc

An analysis of both micro and macro environments of Russia, Sweden and Spain in order to evaluate the potential to internationalize a DVD player product

Case study - 7 pages - Business strategy

This report will analyze the micro and macro environments of Russia, Sweden and Spain in order to evaluate the potential to internationalize in each country. Pennine Electronics is a small to medium size enterprise based in the UK and consists of 150 employees. Its incentive to internationally...

29 Sep 2010
doc

Financial Analysis of Carrefour

Case study - 10 pages - Finance

This report is the financial analysis of a EU-listed consolidated group, the Carrefour group. This company, operating on the retail sector, seemed to be an interesting company for us to analyze. Majority of the companies in this industry are characterized by a negative working capital requirement...

29 Nov 2010
doc

The absorption of Lucent by Alcatel (2006)

Thesis - 5 pages - Business strategy

Introduction For a Master CCA especially for the current tax-merger, we must prepare a detailed report that reflects a tax, accounting and legal perspectives on merger or on absorption. We chose to examine the case of Lucent and Alcatel. Alcatel acquired Lucent at the end of 2006. We thought...

05 Apr 2009
doc

Is the consumer always sovereign in the free market economy?

Thesis - 5 pages - Economy general

Theoretically, the free enterprise market economy produces a situation in which the law of supply and demand, in conjunction with a competitive economic environment and well-informed consumers guarantees consumer sovereignty. The consumer possesses a significant advantage over suppliers...

26 May 2009
doc

Need for financial statement analysis in a computer hardware industry

Tutorials/exercises - 38 pages - Finance

Financial management, as an integral part of overall management is not totally an independent area. It draws heavily on related disciplines and fields of study such as economics, accounting, marketing, production and quantitative methods. The scope of finance function was treated by the...

30 May 2009
doc

Amazon.com: Case study

Thesis - 5 pages - Business strategy

Amazon.com (AMZN) does not publish a public or known official mission statement, yet the company's mission and goals can be revealed by examining the concepts of Jeff Bezos, Amazon's founder and CEO. Bezos has stated that the strategy at Amazon.com is to provide the customer with the best...

31 Mar 2010
ppt

McDonald's and the McCafe Coffee Initiative: A presentation

Presentation - 20 pages - Business strategy

McDonald Canada opened in 1976, after a decade of operating in Untied States. McDonald Canada was the first McDonald restaurant to be opened outside the United States. McDonald Canada has 1200 locations throughout the country and 70% of them are owned by franchisees. Company's success is based...

06 Apr 2010
pdf

An empirical study on the relationship between outsourcing determinant factors and outsourcing performance in Korea

Essay - 10 pages - Business strategy

The Outsourcing Industry has grown at a swift pace and evolved over time, and the Global IT Outsourcing market has shown signs of a steady growth. The domestic IT Outsourcing market is also no exception. The domestic IT Outsourcing industry is characterized by a bigger share of a captive market...

29 Sep 2010
doc

Cisco financial analysis

Case study - 6 pages - Finance

The computer network industry had undergone an economic slowdown of 4% in 2002/2003, after two years of sustained growth with two figures. Moreover, many computer network suppliers outsource their production to reduce their cost. As a consequence there were mass redundancies in Alcatel,...

29 Sep 2010
doc

Brand management - published: 29/09/2010

Case study - 21 pages - Services marketing

In these modern times, we can notice that many managers prefer sales or operations instead of brand management. Indeed, this task is less useful in a basic commercialisation process. But they are wrong and we will prove the efficiency of brand management, which is the creator of more value....

29 Sep 2010
doc

The VSM Group: Company analysis

Case study - 8 pages - Management

VSM group has been developing, manufacturing and selling household sewing machines for more than 130 years after its first sewing machine was launched in 1872. It became an independent company after it was divested from Electrolux and acquired by the investment fund, Industri Kapital in 1997....

23 Nov 2010
doc

Analysis of Carrefour's failures and success (citing the example of China and Mexico)

Thesis - 12 pages - Business strategy

‘Carrefour', which means ‘Crossroads' in French, is an international hypermarket chain headquartered in Levallois-Perret. A year after its conception in 1959, its first supermarket was opened in Annecy in Haute-Savoie. Today, in the large distribution sector, the Carrefour group is the...

14 Oct 2020
pdf

PESTEL analysis and Porter's Five Forces - Innocent Drinks Company

Case study - 10 pages - Management

Companies utilizing proactive approach cannot distance from conducting regular environment scanning to avoid hurried reactionary response to emerging trends. Performing a PESTEL analysis facilitates knowledge finer details of the external environment. In that view, the PESTEL analysis of Innocent...

21 Jun 2021
doc

SWOT Analysis - General Electric

Case study - 5 pages - International marketing

Sometimes confused with the English company General Electric Company (GEC) or with the French company General Elektriks, General Electric (GE) is an American company born from the merger of Thomson Houston Electric Company and Edison General Electric Company in 1892. Its activities span several...

29 Nov 2010
doc

Risk management in the supply chain

Case study - 3 pages - Business strategy

Risk management has become a strategic issue for companies since the early 90s. Risk management involves being able to control risks, or at least prevent them. The main objectives behind this process are: increasing the competitiveness of a company, and reducing the company's vulnerability to...

31 Dec 2010
doc

Strategy and organization of the Ford group

Thesis - 14 pages - Business strategy

While developing a strategy, a company no longer considers each supplier, customer or competitor as enemies who will undermine its immediate benefits. Automakers around the world now share this vision, which is why they have completely changed the nature of their relationships with their...

10 Jan 2011
doc

Risk management in a supply chain

Case study - 4 pages - Management

The management of risks has constituted a strategic issue for companies since the early 90s. Risk Management involves being able to control risks, or at least prevent them. The main objectives behind this process are: increasing the competitiveness of a company, and reducing the company's...

27 Jan 2011
doc

Presentation of McDonald's strategies in France

Case study - 9 pages - Services marketing

In more than half a century of existence, this leader of American fast food has made a global mark and became the largest fast food chain, serving 46 million customers a day. It is a multinational company with over 30,000 franchisees in 121 countries, which recorded a turnover of $20.46 billion...

16 Feb 2011
doc

The concept of quality in the company

Case study - 4 pages - Management

The word "quality" is increasingly used in companies, whether in the industrial, food or even in services sector. There are many concepts behind the notion of quality. The concept of quality has emerged following the emergence of plants. The craftsmanship was in decline and mass production became...

16 Feb 2011
doc

Strategy marketing of the companies Carriere and Nivert

Case study - 6 pages - Finance

The two companies in this study are quite similar. The family canneries were created centuries ago in the Loire Valley. They preserve the same type of vegetables, and cater to the same type of customers. Their production methods differ and are targeted towards the upstream market. The company...

03 Mar 2011
doc

Study of the market of the pork-butchery in Germany (2005)

Market study - 8 pages - Services marketing

Germany is the European country which is the largest consumer of meat (86 kg per year per capita in 2004). This consumption remains relatively traditional and is evolving very slowly. This country has more than 82 million inhabitants, making it a market that is much larger than that of Belgium....

03 Mar 2011
doc

Basic elements of negotiation

Case study - 4 pages - Services marketing

The essential requirements definition must include a number of factors:-the reference product or service requested designation of the quantity and the manufacturer's name must not be forgotten. It is an important starting point for research by the buyer. The description of the brand will,...

04 Apr 2012
doc

International legal tools

Essay - 4 pages - Business strategy

An Italian company orders some chemical products by phone from a German supplier on the 12 of December 2001. On the 18th of December, a confirmation by fax of the order is sent by the Italian company to the German supplier. The purchase order specifies that the product must be in...

27 Nov 2012
doc

Kompan: Supply chain

Case study - 5 pages - Business strategy

Now Kompan has a flexible production platform - modular product architecture, which is suitable for a large number of product variations . It enables the mixing of different components and creating different end-products, making the customization easier. A great advantage of this type of product...

12 May 2009
doc

The situation of the French energy market within the European Union: Case study

Thesis - 6 pages - Services marketing

Since its conception, the EU has been aware of the importance of energy issues. The European Coal and Steel Community (ECSC), formally established in 1951 by the Treaty of Paris, served as the European Atomic Energy Community (EURATOM) as the foundation for the modern-day European Union. EU aims...

22 May 2009
doc

A study on GE's business strategy

Tutorials/exercises - 40 pages - Business strategy

GE Lighting is a leading supplier of lighting products for global consumer, commercial and industrial markets. Products include incandescent, fluorescent, high-intensity discharge, halogen and holiday lamps, along with portable lighting fixtures, lamp components and quartz products. GE...