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31 Dec 2010
doc

French cosmetics in the United States

Thesis - 60 pages - Business strategy

The establishment of new French cosmetic companies in the United States is an interesting topic to discuss in the current scenario. For many years, France and its beauty products in particular have always enjoyed a good reputation across the Atlantic that allowed young French companies to achieve...

10 Jan 2011
doc

Strategic analysis of Cake Masters

Thesis - 11 pages - Business strategy

David Kuchen commenced his career in the investment division in a Canadian bank. However, his zest for challenges and desire to build his own business led him to create and run his own business in investment banking. But the company did not reach the dimensions that Kuchen wished. So he plunged...

05 Apr 2013
pdf

Offshore outsourcing offering competitive advantage: Case study research on Intuit Corporation

Case study - 19 pages - Management

Corporations today are operating in increasingly competing markets, facing strong pressures from stakeholders to operate more effectively and efficiently (Baloh et al., 2008). The competitive dynamics in large number of industries are changing too, making it difficult for firms to develop or...

29 Sep 2010
pdf

Airbus, A380 - Company profile

Case study - 41 pages - Economy general

Airbus is one of the world's leading suppliers of commercial aircraft. This 100-seater boasts a major portion of the market share of annual deliveries worldwide. Its market share has grown from 15% in 1990 to 52% in 2003. On December 31, 2003, its backlog of orders (1,454 aircraft)...

29 Sep 2010
pdf

Nokia: Fierce competition in the cell phone industry: Is it a risk for the leader?

Dissertation - 30 pages - Services marketing

Nokia Corporation is a Finnish multinational communications corporation. They focus on the key growth areas of wired and wireless telecommunications. Nokia is currently the world's largest manufacturer of mobile telephones, with a global device market share of 38,6% in 3Q 2007. We will focus...

29 Sep 2010
pdf

International business strategy spectrum brands - Case study

Case study - 23 pages - Business strategy

In 2005, Rayovac Corporation changed its name to Spectrum Brands in order to be coherent with the corporate strategy of growing and expanding its present markets. This new name shows the diversification of the company and its international trend. Nowadays, Kent Hussey, appointed CEO of Spectrum...

29 Sep 2010
pdf

An investigation into trade marketing practices by fast moving consumer goods manufacturers

Market study - 36 pages - Services marketing

In the current distribution process, retailers and manufacturers have to work together. This relationship has often been conflictive, but now is the time for collaboration. Indeed, looking at the different fields where suppliers and retailers have to work together, we can easily understand...

28 Feb 2014
doc

Key success factors in retail industry

Case study - 28 pages - Business strategy

The retail industry is today a huge market where competitors are a lot. In order to overview the market of the retail industry, we will list the main actors in the world: Wal-Mart, Carrefour, Ahold, Kroger, Metro group, Target, Albertsons, Kmart and Tesco. However in order to seize more deeply...

29 Nov 2010
doc

Quality Management at BNP Paribas Loire Valley

Case study - 8 pages - Management

BNP Paribas, considered the leading European banking group today, was founded on May 23, 2000, following a stock market battle that saw a fierce battle waged between BNP and Societe Generale for the merger with Paribas, with BNP coming out on top. Today, it is known as a company that concentrates...

04 Jan 2011
doc

Selection of the Beach Bike Cruiser

Case study - 4 pages - Services marketing

The opening of the camping equipment company ‘Leustringue Verebleu Demamair' has been scheduled for late May. We were recruited by Christopher Mondamert for the marketing of the company website and related purchases.The following is the breakup for the purchase of bikes: 25 bikes each for...

10 Jan 2011
doc

The pharmaceutical industry

Market study - 34 pages - Business strategy

The pharmaceutical industry is an economic sector that is very rich and active, consisting mainly of research, manufacture and marketing of medicines. Its success is illustrated by the fact that it is one of the most profitable industries in the world. Some of the best pharmaceutical and biotech...

27 Jan 2011
doc

How is the supply chain positioned within the organization?

Case study - 3 pages - Management

The supply chain refers to all the physical or information flows and processes involved in the provision of the products to the customer. In other words, the supply chain comprises of all links in the logistics process. We must distinguish the supply chain of the company from the supply chain...

16 Apr 2014
doc

A study on E-Commerce

Case study - 16 pages - Business strategy

E-business is what happens when you combine the broad reach of the Internet with vast resources of traditional information technology system. It uses the Web connect together customers, vendors, suppliers and employees in a way never before possible. They do business on the Web, and...

31 Dec 2010
doc

Analysis of E-business at Dell, HP and IBM

Thesis - 10 pages - Management

It is now recognized that new technologies, especially Internet access, tend to modify communication between the various players in the professional-consumer relationship. E-business (electronic business) is a broad concept that could be synthesized by the use of electronic means (especially...

27 Jan 2011
doc

Analysis of Group AUCHAN

Case study - 26 pages - Management

In 1961 Gerard MULLIEZ founded his first supermarket in the Hauts-Champs of the city of Roubaix. It was not until 6 years later that G. MULLIEZ opened his first hypermarket in Tourcoing. From there, the group's growth has continued to progress. This was followed by the opening of its first...

22 Nov 2006
doc

An implementation of the AIM and DRIVE method

Essay - 31 pages - Logistics

Based on industry benchmarks, Bob's Farm Stores is spending more than it needs to on its purchasing process. We believe that they could save a total of $1,065,462 by implementing three strategies, namely 1) implementing a mid-tier ERP system, 2) consolidating the number of annual purchase orders...

22 Feb 2007
pdf

Radio frequency identification implementation in the supermarket industry

Essay - 6 pages - Services marketing

This paper discusses the implementation of Radio Frequency Identification (RFID) in the supermarket industry. RFID is based on the transmission of radio frequency waves by RFID tags to RFID readers. The RFID tags are attached to products or pallets and can be embedded with a wide variety of...

27 Jan 2011
doc

Impact of the delays of delivery of A380 Airbus in the sector of aeronautics and the restructuring plan

Essay - 11 pages - Business strategy

These last months, the situation of the air transport has been strongly influenced by the crisis which Airbus saw, due mainly to the delays in the delivery of A380. Sonaca is also touched by this crisis, and this, because Airbus is a very important customer. Indeed, the orders for A380 were to...

27 Jan 2011
doc

Portrait of the company, Ericsson

Case study - 8 pages - Services marketing

It seems important to clarify that companies do not communicate about the brand products but on the characteristics and the quality of the product itself. Ericsson is the largest supplier of mobile systems in the world and supports all major standards for wireless communication. They...

23 Mar 2011
doc

Green marketing, global warming, environment conscious

Dissertation - 50 pages - Services marketing

Green Marketing consists of all actions aimed at using the ecological positioning of a brand or product to increase sales and improve corporate image. Green Marketing may be based on the ecological characteristics of a product (raw green, recyclable or biodegradable etc), Green promotions (a tree...

19 May 2011
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Unilever: Corporate Sustainability Report

Case study - 9 pages - Management

Sustainability has become the buzz word in many companies and industries in recent years. All major organizations operate some form of sustainability program, as there will be certification of the amount of documentation on their website. But most of them also publish their responsible attitude...

20 Mar 2012
ppt

Distribution and franchising

Presentation - 26 pages - Business strategy

Distribution is the process of moving a product from its manufacturing source to its customers. Producer and wholesaler have a strong link and some obligations toward the other. The choice of the distribution channel is essential to the success or the failure of a brand. There are several...

29 Mar 2012
pdf

Logistical evaluation of Igeho Basel 2011

Essay - 8 pages - Management

IGEHO is the International Exhibitions for Hotels, Catering and Extra-domestic consumption. IGEHO offers an overview of a humongous range of products and services and also provides a great platform for networking to anyone who is professionally a part of the Food and Hotel industry. IGEHO till...

21 May 2012
doc

Forces that can Influence an organization and its strategy

Case study - 5 pages - Business strategy

Today's national and international organizations are surrounded and affected by different types of forces. Two main categories can be identified, the internal forces and the external ones from the task and general environments (Appendix 1). They influence companies' strategies through multiple...

24 Dec 2013
doc

Supply Chain Management: Sony Corporation

Case study - 5 pages - Business law

Supply chain management is defined as the integration of a network of suppliers, manufacturers, distribution centres and retailers through which raw materials are acquired, transformed and delivered to their intended customers. Sony has been able to develop its own supply chain management...

29 Sep 2010
pdf

E-Tourism in Europe. The E-CRM and ITCs adoption issues: how to retain customers?

Case study - 37 pages - Economy general

E-tourism offers the potential to make information and booking facilities available to a large number of consumers at a relatively lower cost. Among its several advantages are that it enables the tourism sector to make large scale savings on the production and distribution of print and other...

29 Sep 2010
doc

How Can Outsourcing to Emerging Markets Be Used to Gain Competitive Advantage?

Essay - 4 pages - Economy general

Since the fall of the Berlin wall in 1989, the world has become more globalised than ever (Global Policy, 2003). This globalisation has changed the world and especially the economic and business structure of emerging countries. Outsourcing is ‘a contractual delegation to an outside...

24 May 2013
doc

Dell: Analyzing financial statement

Case study - 10 pages - Business strategy

products, from desktop personal computers (PC) to peripherals. Founded in 1984 in Texas by then-student Michael Dell, the company was as of January 2012 the third largest PC vendor in the world . Conducting its business worldwide through numerous subsidiaries, Dell provides IT solutions and...

16 Feb 2011
pdf

Marks & Spencer Case Study

Case study - 5 pages - Management

The hardest part for a modern business is to create a brand which is known, trusted and admired by the nation. It is a process which can take decades to get right. However, we have to keep in mind that the brand image can be destroyed in a matter of days. Currently, the company Marks & Spencer...

31 Dec 2010
doc

Strategic analysis of Ryanair

Thesis - 20 pages - Business strategy

Studying and understanding the strategy of a firm, is an analysis of both the internal as well as external influences on the company. Indeed, all elements present around the company have an influence on its activities and its strategic choices. Thus, it is essential to study the market as a whole...