UK Retail Fashion Industry Report - Missguided
Case study - 6 pages - Fashion and ready to wear marketing
While Missguided, which operates in the UK retail fashion industry, has managed to achieve competitiveness in the global fashion retail industry, its long-term survival and success is dependent on its effectiveness in responding to market changes. Gavinelli (2016) notes that adopting effective...
Porter's five forces, PESTEL and SWOT analysis - Puma France
Case study - 6 pages - Sport marketing
"Puma SE is a German company specializing in the manufacture of sporting goods founded in 1948 by Rudolf Dassler, older brother of Adolf Dassler founder of Adidas, and based in Herzogenaurach in Bavaria." This brand certainly manufactures sporting goods but its greatest strength lies in the...
Steps Involved in Risk Assessment
Case study - 5 pages - Educational studies
Risk assessment refers to the process of identifying the hazards that might occur, as well as, analyzing its consequences in case it happens. In as much as the five steps and their tasks are helpful in risk assessment when a terror attack on a building occurs it might not be applicable to...
The threat of identity theft in direct marketing
Essay - 4 pages - Services marketing
Identity theft is rampant, especially now that the present technology is capable of producing us the ways by which we could infringe upon the privacy of another. The victims of identity theft are the customers whose personal information is obtained. The Direct Marketing community is also in the...
Corporate Strategy, Pernod Ricard : analysis and scenarios
Case study - 11 pages - Business strategy
In this case study, we will discuss and try to understand how the French group Pernod-Ricard is evolving in its global environment but also inside the group itself. They are the 2nd world liquor distributor; therefore, we will take into account their strengths but also potential weaknesses and...
SWOT Analysis - Carlson Wagonlit Travel
Case study - 6 pages - Tourism marketing
The company, or rather the concept, originated many years ago, in 1872, when the Compagnie Internationale des Wagonlits et du Tourisme (CWILT) was founded in Europe. At the same time, on the American continent, the Foster travel offices opened their doors. Today, the Carlson Wagonlit Travel group...
Towards a Kind of European Constitution? From the Saint-Malo Franco-British Meeting to the Lisbon Treaty (1998-2007)
Course material - 6 pages - Modern history
In 1998, Prime Minister Blair had to realize that the fact that GB did not participate in the Euro would actually marginalize her inside the European Union. He decided to recover the initiative, and to take up the subject of European defense, where GB could contribute in an important way, because...
An Ideological Threat
Essay - 2 pages - Social sciences
Orwell's Nineteen Eighty-Four examines a society plagued by war, hunger, and ever-present government surveillance. Lack of resources and the prospect of death face all citizens everyday, and yet their ruling body is in no danger of losing its power. This body, the Party, employs bizarre and...
Case Study: Issue of building good relationships with workers, creating good work environments, and threat of job lost
Essay - 3 pages - Business strategy
Healthy relationships and healthy work environments are just two components of a productive work place. This case deals with workers who felt in danger of losing their jobs because co-ops were doing almost the same job and gaining more responsibilities. Instead of trying to find some way to...
Strategy and Business Policy - Amazon
Case study - 3 pages - Business strategy
The chosen organization is Amazon. This is a global multinational company that has been incorporated in the United States. The company's headquarters are in Seattle, the United States. Amazon focuses on e-commerce and has also ventured in other areas of emerging technology include artificial...
Bush's preventive war: Doctrine of mass confusion (Broadening or contortion of the concept of pre-emptive self-defense?)
Thesis - 23 pages - Political science
The debate triggered by the new Bush Doctrine of pre-emptive action lies in the amalgamation between pre-emptive (i.e. anticipatory) and preventive self-defense. While the former finds legal and political basis, the latter is, so far, hardly distinguished from outright aggression. The Bush...
CFSP (Common Foreign and Security Policy) and Non Proliferation
Essay - 12 pages - European union
Since the end of the Cold War, the nature and origins of threats on Europe have changed. This evolution of repartition of powers in the world led some countries to develop their defence and military capabilities, whether it concerns missiles, biological or chemical weapons, or the ultimate...
Strategy analysis of two brands of L'Oreal and Henkel
Case study - 33 pages - Services marketing
The cosmetic market is a market that affects us all closely, with a more pronounced attraction for some people. In fact, the cosmetic cover a wide range of products: hair care, skin care, fragrance, makeup etc. In short, everything related to health and beauty. The cosmetics market has been...
Information Security Program - Security Risk Assessment and Audit
Case study - 12 pages - Educational studies
An information security program is one of the fundamental aspects of security management that must be properly implemented to ensure that information within the computer systems are appropriately protected (Krause & Tipton, 2007). Threats to information systems include unauthorized access...
Playing into the expectations
Thesis - 3 pages - Social sciences
Björk Guðmundsdóttir, Icelandic singer-songwriter, once explained, ?There is this stereotype of Icelanders all believing in spirits, and I?ve played up that a bit in interviews? (Bjork Quotes). Although Bjork has recognized that she does this, what about the individuals that subconsciously...
The Global War on terrorism and the effects in the Euro-american relations: Causes, consequences, solutions
Essay - 11 pages - International relations
Terrorism has become the most important threat regarding international stability in the 21st century. Though the Euro Atlantic community considers that it is of the utmost importance to eradicate it, it is not able to set up a common strategy. Since the war in Iraq, the Bush administration...
Strategy analysis of Henkel and L'Oreal
Case study - 25 pages - Business strategy
In this study we chose to concentrate on the cosmetics market. Why? It is a market that reaches to us all, with a more enunciated attraction for some people. In fact, the cosmetics market covers a wide range of products related to health and beauty like hair care, skin care, fragrance, makeup,...
Is the environment an international security issue?
Essay - 4 pages - International relations
The last half of the 20th Century has been exclusively dominated by the Cold war conflict. There was little space in the analysis of the scholars in International relations for other minor issues of “low politics”, while the questions of the nuclear war and balance of terror dominated...
SWOT Framework: Overview
Thesis - 7 pages - Management
An organization often analyzes the following: How to develop a product, complete a project and solve a problem. The question then arises: How to carry out the above actions? The first step is to set a goal then define the objectives, constraints and finally describe the limits of the action (What...
Business management project - Tax Monitor
Case study - 10 pages - Management
The purpose of this assignment was mainly to identify a business's strengths, weaknesses, opportunities and threats. The problem being investigated is whether the business is running efficiently or not and how the business performs. Tax Monitor is registered as a services industry,...
Legitimacy & efficiency inside the security council
Thesis - 17 pages - International law
When the idea of a potential world organization first emerged in 1943, arbitration was soon to be made between maintaining effective power within the scope of a few powers, and the necessity to gain the support from small and medium States. The only possible answer to this dilemma was to initiate...
Russia's security policy
Thesis - 6 pages - Political science
Russia's security policy is undeniably complex, a system of political, economic, and social networks that influence the identification of potential threats, and anticipates the steps necessary to strengthen the state's infrastructure. Since the collapse of the Soviet Union, Russia has had...
Alitalia Airline : Strategic option
Case study - 33 pages - Business strategy
This report is aimed at bringing out the best strategic option for the company Alitalia. To that end, we shall drive a rigorous and in-depth analysis. The study will first determine the organization's external environment and its strategic capability. These internal and external points are...
The entrance of Swiss Lindt & Sprungli on the Finnish market
Case study - 11 pages - Economy general
Chocolate was imported in Europe in 1494 by Christophe Colomb. It was considered a medicine and then as a sweet. However, this product was used since long time by the Aztec and Mayans to fight against tiredness. In fact, chocolate has been used since V century BC. Thus, this product has become...
The Chinese cosmetics market on the internet
Market study - 50 pages - Economy general
With 1.322 billion people, China is the most populous country in the world and thus the largest market in the world. Although it has a communist past of the Soviet model, since 1978 the Government of the People's Republic of China has reformed its economy in order to gradually open the market...
Strategic analysis of Cake Masters
Thesis - 11 pages - Business strategy
David Kuchen commenced his career in the investment division in a Canadian bank. However, his zest for challenges and desire to build his own business led him to create and run his own business in investment banking. But the company did not reach the dimensions that Kuchen wished. So he plunged...
Starbucks: A Sustainable Success?
Case study - 13 pages - Business strategy
Starbucks was originally established in 1971 by three enterprising academics who shared a common love for coffee. The original strategy was to sell quality coffee and introduce consumers to drinking coffee, a concept created by Alfred Peet in the United States. In 1981, Howard Schultz, who was...
Operational framework for the DRNC Convention
Essay - 5 pages - Management
The threats that political party meetings entail requires the planning for a proper operational framework for emergency management. The emergency response framework should consider the potential sources of threat, particularly the risk of attack arising from the crowds of protestors...
Switzerland and the watch making industry
Market study - 40 pages - Services marketing
For decades, Switzerland has been one of the most economically dynamic countries in Europe. Despite its persistence to stay on the outskirts of the European Union, it took advantage of several sectors such as banking and financial sectors and was more focused on the luxury market of Swiss watch...
Biological Warfare: The ethical questions behind bio-terrorism
Thesis - 6 pages - Political science
Last year's Swine Flu panic made our complacency to chemical and biological threats readily apparent and very much like during the Anthrax attacks of 2001, confusion and apprehension spread quicker than most could have ever imagined. Health authorities were caught by surprise and the...
