Strategic management analysis: Puma
Case study - 45 pages - Management
The environment is what gives organizations their means of survival. It creates opportunities and it presents threats. The future can never be predicted perfectly, it is clearly important that entrepreneur and manager try to analyze their environments as carefully as they can in...
SWOT Analysis - Nokia
Case study - 47 pages - Services marketing
The market of mobile telephony was created in the early years of the 90s and was developed with a strong growth until 2000. In the last 5 years, this market has experienced less rapid development due to the fact of the existing intense competition and rate of penetration of new companies in the...
PESTEL analysis and Porter's Five Forces - Innocent Drinks Company
Case study - 10 pages - Management
Companies utilizing proactive approach cannot distance from conducting regular environment scanning to avoid hurried reactionary response to emerging trends. Performing a PESTEL analysis facilitates knowledge finer details of the external environment. In that view, the PESTEL analysis of Innocent...
Comprehensive protection plan
Essay - 6 pages - Sociology
Threats against personal security take many forms: civil unrest, environmental threats, targeted attacks by stalkers or individuals with personal grudges, or terrorism. Though security threats are essentially chaotic, security plans must be comprehensive and based in a...
Judicial activism in Canada
Essay - 5 pages - Political science
In 1982, Canada has known a very significant shift with the adoption of the Charter of Right of Freedom. Before this date, Canada only had a Bill of Rights (1960's) which was a statute and did not allow the courts to restrict the action of the Parliament. But the 1982 Charter of Rights and...
Porter's Five Forces - Nike
Case study - 5 pages - Sport marketing
As part of their brand strategy and constant analysis within their business, Nike have adopted Porter's 5 Forces Analysis. The 5 forces are a study conducted on external threats according to their competitive intensity and influence over the company. This enables Nike to assess the...
The practice of money laundering and politically exposed people
Tutorials/exercises - 20 pages - Political science
The practice of money laundering has long since been regarded as a criminal offence though it is primarily during recent times that the practice has been undertaken on such a scale as to pose a genuine threat to the international political and financial orders. This is due to its...
Strategic marketing : the secrets of Harry Potter's success
Case study - 12 pages - Services marketing
Over ten years ago, the world witnessed the inception of one of the most impressive success stories ever - the Harry Potter books. Since the publication of the first book, Harry Potter has become a commercial, cultural and social phenomenon. With each passing year, the Potter mania has captured...
Analyse of the European Union (EU) common Strategy on Weapons of Mass Destruction
Essay - 5 pages - European union
While globalization makes trade easier, it also makes illegal trafficking easier. As a global trade power, the EU has to against the limiting negative effects of liberalization, especially in the WMD domain. The question we must answer at the outset is: what are Weapons of Mass Destructions?...
Differences and similarities among the contemporary security policies in Nordic countries
Essay - 9 pages - Political science
Since 1720, all the Nordic countries have remained minor powers on the international stage. As such, the Nordic states have had to adapt to the constraints that are usually beyond their control. This statement could summarize the geopolitical situation which has shaped the security...
The strategy marketing of Guinness, Irish beer
Case study - 12 pages - Services marketing
Guinness stout is a beer that is highly roasted and whose drinking is normal for the beer loving crowd, contrary to what many think. This beer is brewed from a mash characterized by its content of highly roasted grain that gives it a dark color and the taste of coffee. Also note the crown of...
The invasion of Iraq: An example of liberal imperialism
Case study - 6 pages - Political science
On March 19, 2003, the United States, under the leadership of former President George W. Bush launched the invasion of Iraq1. For many people, this was a vital strategy in the United States' war against terror. The terrorist attack in New York City on the morning of September 11,...
Case study of Jurassic Toys, Strategy Marketing and External analysis
Case study - 10 pages - Services marketing
This study of Jurassic Toys is to examine the major trends in order to remain competitive. The study is set up around four points: 1. using the model of PESTEL, and identifying the central variables in the toy industry worldwide. 2. Perform an analysis of the 5 competitive forces of the toy...
Leeds Metropolitan University: business strategy
Case study - 20 pages - Services marketing
According to the strategic review undertaken on October 2011, report discovered the opportunity and Threats for Rezidor as Figure 1 shows, not all the facts on the O/T have been stressed under the current strategic plans of company. Rezidor's vision Yes I can' has clearly set the...
Against All Odds: Black Athletes in the 1970s: Hank Aaron and the Morgan State Bears
Essay - 8 pages - Sports
America has always fallen in love with their athletes. Little kids look up to them as heroes, trying to emulate them in every way they can. Athletes provide people, especially those with little or no material means, with the hope that they can one day become great. During the racially charged...
Starbucks Corporation
Thesis - 15 pages - Business strategy
Starbucks Corporation is one of the world's fastest growing companies. Originally founded as a single store in Seattle, Washington in 1971, Starbucks now operates more than 15,000 coffee shops across the globe, with an average of 220 locations in each of the 50 U.S. states. Starbucks' goal is...
Political violence in flux: Changes in today's world
Essay - 10 pages - Social sciences
Terrorism has fundamentally changed the nature of international relations as a whole. With the emergence of small, non government organizations (or NGOs) that have the capability to inflict massive amounts of damage to life and property, states as a whole now face a strong challenge to their...
Underwater inspection system
Essay - 5 pages - Journalism
Different forms of security such as underwater surveillance are becoming much more important in maintaining the safety of the United States of America. Though there has been much progress made in advancing underwater surveillance and technology, there is still a necessity for improvement and...
United States versus democracy
Thesis - 10 pages - Political science
Throughout history individuals have discussed the term democracy, which has its origins in ancient Greece, and is derived from the words demos and kratos. The literal definition of this term is rule by the people. However, this definition is ambiguous and has allowed scholars to...
Supply chain security in the United States
Essay - 10 pages - Management
A global supply chain links the United States and the rest of the world. Across the time, the focus has been put on reducing the costs of transport, and therefore resulted in a decrease of the ship crew, customs duty and requirements. However, Sept 11 posed a clear threat on global...
A construction project: The Millau Viaduct
Thesis - 17 pages - Business strategy
The project of a viaduct over the Tarn Valley and the city of Millau in Southern France was a major issue for many years among the French population and the Ministry of Transport. It aimed at providing a solution for the severe traffic jam that occurred every summer, and its by-product,...
China's rise to power
Thesis - 5 pages - Social sciences
Most outside analysts believe that China is experiencing the most secure and threat-free period in its post-1949 history. But, China's military leaders appear to perceive the international environment as dangerous and threatening. Since the end of World War II, China has had an...
The strategic audit of Harley-Davidson motor cycles
Case study - 25 pages - Finance
It is a story no one on earth could have made up. Four young men experiment with internal combustion in a tiny wooden shed. Not only does the shed not burn down, but the motorcycle they build goes on to serve over 100,000 miles under five owners. And that's just the beginning! It all started 100...
Strategic management in an organization
Thesis - 14 pages - Management
According to Johnson, Scholes and Whittington, Strategic Management includes the understanding the strategic position of an organization, strategic choices for the future and turning strategy into action' (Johnson, Scholes & Whittington, 2005, p.16).There are many models and senior...
The failure of HP's ERP implementation
Worksheets - 7 pages - Management
In June 2004, Hewlett Packard started the implementation of a new Enterprise Resource Planning Software in its North American Enterprise Servers and Storage (ESS) division. HP, known for its expertise in a lot of product fields and consulting capabilities, especially in the segment of SAP ERP...
Porter's Five Forces - McDonald's
Case study - 5 pages - Brand management
McDonald's is a fast-food restaurant chain that started in 1952 in the United States. Since that day, its success has been global; today it is one of the largest brands in the fast-food sector in the world. Porter's forces make it possible to analyse the environment of a group or sector....
Modern Maritime Piracy: Stakes and Prospects of a Transnational Organized Crime
Essay - 14 pages - International relations
Piracy is not a new phenomenon. Quite the reverse, it is as old as sea navigation and especially maritime trade. As early as in the Antiquity, the Roman Empire organized military campaigns to destroy pirate ships that were starving the Empire despite the fact that piracy was considered an...
The relevance of Michael Porter's 5 forces model to modern day business
Essay - 9 pages - Services marketing
In 1979, a new model was developed for the industry analysis and for the business strategy development: Porter's 5 Forces model. This framework is named after its creator Michael Porter who is a university professor specialized in strategy at Harvard Business School. The model was published for...
Analysis of Danone (bottled water sector)
Case study - 25 pages - Business strategy
The Danone Group has emerged as one of the leading names in agribusiness; the company's presence is hard to miss due to the diverse sectors it operates in: dairy products, bottled water, baby nutrition and medical nutrition. Its positioning is based on products of quality and centered on...
Analysis of Royal Unibrew on the Danish Beer Market
Case study - 27 pages - Services marketing
In the latter years the volume sales of the Danish brewery industry is declining, in the following pages you will find out the reasons why. The aim of this project is to reveal the opportunities and threats that Royal Unibrew A/S could face. Royal Unibrew A/S is the second largest brewery...