Case study: The Okaidi brand
Case study - 12 pages - Management
In 1996, Camaieu, the group that markets apparel for men women and children, experienced significant financial difficulties. Thus Jean Duforest, co-founder of Camaieu in 1984, decided to partner with Jean-Luc Souflet to acquire the group. This tandem leadership led to the launch of the brand...
North Atlantic Pact (NATO)
Case study - 7 pages - Political science
April 4, 1949 witnessed the signing of the Treaty of the North Atlantic (or Atlantic Pact) thus marking the birth of the NATO military alliance between the United States, Canada and 10 European countries: France, the United Kingdom, Belgium, Luxembourg, the Netherlands, Iceland, Denmark, Norway,...
Applying risk management
Case study - 3 pages - Business strategy
The risk management process is imperative in identifying, assessing, monitoring, and management of risk. These steps are vital in analysing the vulnerability of the risks through prioritization based on their severity. Risk assessment is an essential step in the risk analysis stage. Applying risk...
An analysis of Ryanair competitiveness
Case study - 7 pages - Business strategy
This report illustrates an analysis of Ryanair competitiveness, adaptation to the macro-level factors in the United Kingdom and factors contributing to its current success. Initially, the Porter's five-force model entails analysis of the threat posed by buyers, suppliers, industrial...
Drone Warfare in Pakistan - Effects on Civilians
Case study - 2 pages - Educational studies
the recent past, the US has increasingly replaced manned aircrafts with drones in the ‘Fight against terror'. The drones are preferred to manned aircrafts because they reduce the risk in soldiers' lives, they are much more accurate than people are and they have the ability to access...
Implications of the war in Iraq
Essay - 14 pages - International relations
The war in Iraq, called the third Gulf war follows the conflict between Iraq and Kuwait which lasted from August 1990 to February 1991. It is difficult to date the beginning, because the United States and the United Kingdom had begun to bomb Iraq in 1992, bringing with them by force of "no-fly...
Avoiding Disaster: The Day the Earth Stood Still
Essay - 5 pages - Film studies
Disaster movies are often associated solely with cheap thrills; nothing more than vehicles for big explosions and even bigger budgets. The modern perception of this film genre (as well as its subgenres) seems to be nothing more than that of a means for movie studios to spend a lot of money, and...
Critical review of the methods used by GM to mitigate against risks in a multinational context
Essay - 5 pages - Accounting
General Motors (GM) is one of the 10 largest multinational corporations in the world. Although the organization has enjoyed a considerable amount of success in a multination organization, the reality is that the company has had to take a number of steps to ensure its financial security in the...
Evaluation of the decision to go to war in Iraq
Essay - 5 pages - International relations
When President Bush instigated a preemptive strike against the country of Iraq, voices of protests erupted from all sides of the globe. A preemptive strike against a sovereign nation had never been undertaken since the inception of the United Nations after World War II. Despite this, however,...
Facing the inevitable: A psychological and social analysis of reactions to epidemics
Thesis - 6 pages - Psychology
In light of the growing threat of the avian flu, we thought it would be useful to investigate the psychological coping mechanisms that people employ to deal with pandemics and to try to minimize chaos by predicting these responses. Using historical accounts of epidemics, we concluded that...
Home depot
Thesis - 17 pages - Services marketing
Home Depot is the largest retailer in the home improvement industry with more than 2,100 stores. The company was started in 1979 by Bernie Marcus and Arthur Blank. Within these stores, they offer a large array of home improvement products. By selling at continually low prices, they are able to...
Prevention of recurrence of pre-term birth by progesterone
Thesis - 8 pages - Medical studies
For years, the prescription of progesterone in the event of a threat of premature birth was normal, despite the absence of any demonstration of a fetal or neonatal benefit in this situation. The description of an increased risk of cholestasis of pregnancy during this treatment was...
Nuclear weapons and world order
Thesis - 3 pages - Social sciences
In his opening remarks at the Nuclear Security Summit in Washington DC on April 13, President Obama said, “Two decades after the Cold War, we face a cruel irony of history - the risk of a nuclear confrontation between nations has gone down, but the risk of nuclear attack has gone up.”...
The VSM Group: Company analysis
Case study - 8 pages - Management
VSM group has been developing, manufacturing and selling household sewing machines for more than 130 years after its first sewing machine was launched in 1872. It became an independent company after it was divested from Electrolux and acquired by the investment fund, Industri Kapital in 1997....
Globalization: Knowledge-based economy in Europe
Tutorials/exercises - 31 pages - Economy general
It is a fact that today's European economy is strongly impacted by globalization. European firms have the opportunity to go to the global market. In order to be successful and to achieve a local and international development, those companies have to adapt and to reinvent their strategies. The...
PSA Peugeot-Citroen
Thesis - 9 pages - Business strategy
The story of PSA Peugeot-Citroen starts with the Peugeot's brothers when they started to provide accessories for clock factories in 1810. Lead by the industrial revolution, they rapidly began to build cars; the 100000th car was reached in 1925. In the 1970's, Peugeot took Citroen over and the...
Marketing strategies of the traditional low cost airlines
Thesis - 30 pages - Services marketing
The airline sector has evolved in recent years, with low-cost airline companies offering tickets at unbeatable prices. Many traditional companies are thus forced to compete with these prices in order to remain competitive in the market. These low cost tariffs are offered by the low cost airlines...
Corporate strategy: LVMH
Case study - 29 pages - Business strategy
At a time when mass consumption remains one of the hallmarks of Commerce, the world of luxury has adopted a strategy based on a distinct rationale, where differentiation is the key. Who does not know the biggest names in this exciting universe? Prada, Manolo, Gucci, Jimmy Choo, Chanel, or Oscar...
Marketing strategy: Case Adidas
Case study - 33 pages - Services marketing
In a globalized environment, where the competition has never been so intense, sportswear firm Adidas aims to become the leader in the sports footwear market. In order to reach this goal, this group focuses on the marketing campaign, which reflects the company's culture and passion with respect...
Porter's five forces contribution to the SWOT model
Thesis - 5 pages - Business strategy
The SWOT model, abbreviation of “strengths, weaknesses, opportunities and threats", is a strategic tool, defined in 1971, for helping a company to analyze its internal context (strengths and weaknesses) and its external context (opportunities and threats), which have an impact...
Siemens analysis: Betting on diversification
Essay - 15 pages - Business strategy
Siemens AG is an electronics and electrical engineering company. The company is an integrated technology company with activities in the fields of industry, energy and healthcare. Siemens operates in six segments: Industry, Energy, Healthcare, and “below the line” segments composed of...
Describe the merger of narcotics trafficking and terrorism, called narco-terrorism
Essay - 3 pages - Political science
For decades, government authorities all over the world have implemented a number of programmes and initiatives to tackle a number of social problems, including organised crime. During recent years, a link between these two significant threats seems to have emerged, and a number of social...
What is state terrorism? How would it be possible to differ it from authoritarian policies to enforce law and order?
Thesis - 5 pages - Social sciences
Kofi Annan's words reveal how important and central the fight against terrorism is in pacifying international relations and protecting human beings across the world. That also shows to what extent we are all concerned by this threat. However, the international community still meets...
Reviewing laws after September 11th
Thesis - 11 pages - International relations
After 9/11 attacks the law making bodies all over the world observed a tremendous alter in their playback, these changes mostly affected the legal documents for those who took down the laws imposed by the legislative bodies. In another way you can say that these changes made the local governments...
Canada as a global leader to lessen the gap between wealthy and poor nations
Thesis - 3 pages - Economy general
In 2006 there were malnourished people living in eighty countries around the globe. During this same period, as the world experiences its greatest wealth ever in history, 40 000 people, daily, die from hunger. With such a staggering disparity the world can no longer question if inequality...
The drug trade
Essay - 6 pages - International relations
In the shuffle of the post Cold War geopolitics of transnational threats, drug trafficking suddenly appeared as one of the new major threats to the world order. Yet the drug trade has undergone a long time-span evolution over several centuries. This challenge to regional security is...
Michelin and the Global Tire Industry in 1999
Case study - 15 pages - Services marketing
The threat of entry depends on the presence of entry barriers and the reaction that can be expected from existing competitors. Firstly, economies of scale in the production of tires represent an entry barrier for potential competitors, as the market leaders have high levels of production...
The Aircraft company Airbus
Case study - 8 pages - Business strategy
This document attempts to answer the various questions that hover around the minds of businesses worldwide. Some of the pertinent queries that arise are: 1. Where is the organization headed to in terms of strategic direction? 2. How is the organization performing so far in relation to the...
Haribo: keeping competitive in the candy industry
Case study - 16 pages - Business strategy
When we target the European audience, particularly the French one can commonly relate to them through a Haribo. Well the questions that now boil down is about knowing and tasting a Haribo sweet. A hypothesis is drawn with respect to the French in particular who are well versed with the taste of...
Market Study - Sustainable tourism
Market study - 8 pages - Tourism marketing
The tourist is, according to UNWTO, a traveller who travels away from his usual place of residence for at least one night and a year at most. The tourism market has a significant weight in the world economy, and its influence is not about to end, as it is constantly growing. France is the number...
