ATB, Digital disruption, parking meter industry, mobile parking, Europe, mobile parking services, ATB Epargne Open submenu, mobile parking system, mobile parking customers, case study
This case study aims to show the effects and impacts of a disruptive innovation in the market. In this practical case ATB is a leading and dominant company in the parking meter market. For more than 30 years, the company has specialized in the manufacture and distribution of parking meters for city parking spaces. ATB is a medium-sized company that generates a turnover of 5.1 million euros in 2014, of which more than 80% comes from the sale of parking meters for on-street parking spaces.
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