In today's world, characterized by millions of people who have the necessity and the desire to move as quickly as possible from one side of the globe to the other, the sector of the air transports obviously plays a major role of primary importance, being one of the world ?s biggest industries and creating a revenue of $ 375 billion. The services offered by this kind of industry have encouraged the exports, the investments (Foregin direct investments) in other countries, the tourism and have enabled standardization among the countries accelerating the globalization process. British Airways is one of the first companies to operation in the air transportation sector. In fact, it came into being after the World War I in the period of the civil aviation. As a matter of fact, British Airways executed the first international trade between London and Paris in 1919.
[...] Our strategic recommendations that we will develop in this point are: high quality, green technology investment, fuel price, security and debts High quality For most of the different scenarios that we developed in the part three of this work, costumers that will remain interesting for British Airways are always the high class passages. In case of major environmental problems, the price of traveling will increase due to oil or carbon taxes. Therefore, the customers who will continue traveling will be the business and the rich travelers. [...]
[...] British Airways is in second position regarding the international flights. However, BA does not appear when we include the domestic flights. Source: IATA WATS (World Air Transport Statistics) 2005 This second table lists the ten top airlines according to their revenue drawn from the passenger and freight transportation. Considering only internationally, Lufthansa remains number one, whereas BA looses its second position. Nevertheless, when we take in consideration domestic flights, BA appears in the list, that he did not in the table above. [...]
[...] Internal factors The internal factors for British Airways are all the elements in the company, or related to the corporation, that could affect its strategy, image, performances, etc Heathrow Terminal 5 The construction of Terminal 5 started in September 2002, and is planned to end in March 2008. This terminal is supposed to revolutionise the air travel for the passengers in terms of comfort and convenience in all kind of aspects, whether it regards the check-in process, the baggage organisation or the shopping in the airport. [...]
[...] Finally, environmental considerations have been taken into account by the adequate design for reduction of energy consumption, the use of sustainable resources and the reduction of noise and emissions 06/07, Annual report, British Airways, p Investments in fleet and the network strategy Once again, BA bought new aircrafts in 2006 after having ceased doing that in order to cut its debt and to resolve its pension deficit (because of that, the airline began to own an aging fleet that needed to be replaced). [...]
[...] o Finally the rise of the fuel costs as a consequence of the elevation of the oil prices contributed to the crisis the industry had to face Presentation of British Airways o British Airways is one of the first aerial companies. In fact, it was born after the World War I in the period of the civil aviation. As a matter of fact, British Airways executed the first international trade between London and Paris in 1919. o British Airways is considered as a leader in the airline sector given that it carries about 36 million passengers a year around the world and it owns one of the biggest fleet of the world. [...]
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