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10 Aug 2010
doc

Netflix review and business plan

Business plan - 3 pages - Business strategy

Netflix strives to supply customers with a wide selection of DVDs, at an affordable price, in a convenient manner. The online rental format not only allows the consumer to navigate an easy searchable database, but also provides insight on recommended titles for rental, to ensure a positive...

09 Aug 2010
ppt

Automotive industry: China

Thesis - 25 pages - Business strategy

In China, the government does not offer premiums to the purchasers of new cars contrary to the US government or to other European governments. Massive infrastructure investments have been realized by the Chinese government to accompany this development. With more than 2 million km of roads, and...

04 Aug 2010
doc

The Boeing Group

Thesis - 6 pages - Business strategy

Who hasn't heard of “Boeing”? The name has been and is still synonymous with the aircraft it produces. The Boeing group is the largest aircraft manufacturer in the world. Boeing is a major defense and aerospace corporation. It has had its Headquarters in Chicago, Illinois since 2001. It...

04 Aug 2010
doc

Communication in a crisis: McDonald's campaign against the mad cow disease

Thesis - 6 pages - Business strategy

Today, communication plays an important role in corporate strategies. It exists in various forms: internal communications, external communications and event communications. Companies often choose to focus on communication during a crisis. Of the numerous cases of corporate crisis that have...

30 Jul 2010
doc

Corporate training: A case study of McDonald's

Thesis - 5 pages - Business strategy

The burger chain McDonald's was aware of this term even before it made its appearance. "Education is rooted in our culture," says Sabine Gekiere, HR manager of McDonald's Belgium branch. "It is part of our DNA". Now that it is possible to enhance the internal training system in a...

30 Jul 2010
doc

The dynamics of the Mittal Arcelor merger

Thesis - 3 pages - Business strategy

The merger of Arcelor with Mittal has been one of the historic mergers in the history of steel industry. Before we proceed into the study of fusion Mittal / Arcelor, it seems essential to recall the context, and facts that concern us here. Here we will discuss Mittal's (Dutch steel group owned...

30 Jul 2010
doc

Cost reduction tactics

Thesis - 3 pages - Business strategy

In today's competitive market, companies are constantly trying to win new customers and new markets in an effort to generate strong profits. They thus opt for new strategies that will enable them to be more competitive and will facilitate cost reduction. The purpose of reducing costs is to guide...

30 Jul 2010
doc

Formula one and the automotive industry

Thesis - 5 pages - Business strategy

Since the beginning of the twentieth century, F1 has been a highly-recognized sport full of extraordinary popularity. This is motor sport with racing cars that are deemed the most efficient in the world. For years, Formula 1 remained confined to a closed society exclusively meant for athletes and...

29 Jul 2010
doc

The bra business

Thesis - 2 pages - Business strategy

The bra business is as bustling as ever, and this is reflected by skyrocketing prices despite economic conservation. As a matter of fact, it has successfully transitioned from a hidden accessory sold in clandestine terms such as “health aid” to celebrated status of WonderBra. To take it...

29 Jul 2010
doc

Size of a business

Thesis - 5 pages - Business strategy

The search engine, Google was created in 1998. This new company was set up in a garage in Menlo, rented by a friend of the two creators Larry Page, 24, and Sergey Brin, 23. The company comprised of three people initially. It began tasting success exponentially since 2000, when Google became the...

29 Jul 2010
doc

Blu-Ray disc from Sony

Thesis - 5 pages - Business strategy

Today, the field of High Tech continues to multiply. New technologies are emerging regularly, and are the result of years of research. However, only three major innovations have influenced the minds in ten years: the flat screen, MP3, and finally the GPS. The Blu-ray Disc from Sony, or BD, enters...

29 Jul 2010
doc

The failure of the relocation of an automotive supplier in India

Thesis - 4 pages - Business strategy

The case study concerns a French automotive supplier who wished to reduce its production costs through the outsourcing of its IT activities. After consultation with a firm in Paris, the company's choice fell on India. However, for various reasons which will be specified later, the strategy...

29 Jul 2010
doc

The strategy of Apple's music industry - published in 2010

Thesis - 4 pages - Business strategy

The great transformation is linked to the collapse of the traditional music industry. Indeed, the illegal downloading of music enabled by digitization and sharing of the latter appears to be the trigger for a crisis of global magnitude in this sector. Although demonized by the record companies,...

29 Jul 2010
doc

Zodiac (1999)

Thesis - 4 pages - Business strategy

Three key dates: 1908, 1934 and 1966 mark the development of the company Zodiac during the 20th century. The creation of the French society of airships in 1908 signaled the start up of the era in the world of the nascent aviation industry. In 1934, the first prototype of Canoeing was designed by...

29 Jul 2010
doc

All you need to know about negotiating in Japan

Thesis - 6 pages - Business strategy

In Japan, commercial negotiation is most often carried out in groups; you almost never meet a Japanese alone to talk business, but a delegation made up of several players from the same company. In Japanese culture, a single individual has very little decision-making power because he is part of a...

28 Jul 2010
doc

Satisfaction survey with practitioners of a fitness center

Thesis - 6 pages - Business strategy

We decided to study the motivation of practitioners in a fitness club. After a first draft of our questions was presented to Ms. LEFEVRE, we realized that they were centered on the satisfaction of practitioners. We reiterated our request as our interests and ideas were more related to the study...

28 Jul 2010
doc

Starbucks: Making a million bucks from coffee

Thesis - 4 pages - Business strategy

Starbucks is the world's leading retail, roasting and coffee brands. It is an international coffeehouse based in Seattle. It is the largest coffeehouse in the world, with 17,133 stores in 49 countries. Its specialty includes drip brewed coffee, espresso-based hot drinks, other hot and cold...

28 Jul 2010
doc

U.S apparel market

Thesis - 6 pages - Business strategy

Obesity is emerging as a new niche market in the United States. There are countless consumer products starting from infant car seats to doorways through to the coffins, which are getting enlarged to accommodate bigger and heavier people. The market is so fond of the carrier now that there are...

27 Jul 2010
doc

Driving change in the merger: Renault - Nissan and Carlos Ghosn's leadership

Thesis - 6 pages - Business strategy

In 1999, the Japanese manufacturer Nissan was on the verge of bankruptcy with, all indicators flashing. The company faced recurring financial losses. Its debts exceeded 22 billion dollars and its stock market value is still plummeting. In addition, the company manufactures expensive cars and its...

27 Jul 2010
doc

Axa's business strategy

Thesis - 4 pages - Business strategy

Globally diversified and internationally reputed (strong brand; market share: 3% of the world insurance market), AXA is a leading global insurance (with a more than €90 billion turnover, 65 million customers worldwide, and 150,000 employees) and asset management (3rd largest asset manager in...

27 Jul 2010
doc

The European business environment, Renault-Nissan

Thesis - 2 pages - Business strategy

Renault-Nissan knows so many direct competitors. Indeed, it is within the same criteria as PSA, Fiat or Toyota. We shall now see below, what are the distinctive capabilities that allow Renault-Nissan to stand out and differentiate from others. For this, we must first review the internal diagnosis.

27 Jul 2010
doc

The changing distribution of Coca-Cola and Pepsi-Cola USA

Thesis - 10 pages - Business strategy

The market for soft drinks and Cola is seen to be engaged in almost a century of real war, particularly between two leaders in this sector: Coca-Cola and Pepsi-Cola. These two companies of American origin represent the epitome of the evolution of the firm. How then do we not use the competition...

27 Jul 2010
doc

Using Porter's five forces to understand Orange's strategy

Essay - 1 pages - Business strategy

In order to establish the quality of strategy of the Orange Group and what it can be in the future, the analysis of the five forces of Porter is essential. On examination it is possible to identify the key success factors of the sector and to know what elements are needed to master in order excel...

27 Jul 2010
doc

The possibility of creating a need

Thesis - 4 pages - Business strategy

Today, competition is getting very tough. Companies must therefore reach and differentiate themselves to attract a clientele that, over a period of time, has become increasingly volatile. The needs of individuals have evolved over time, in their physiological area and their safety needs....

27 Jul 2010
doc

Internal marketing: Dell and retention of executives

Thesis - 7 pages - Business strategy

The concept of internal marketing, under which the employee is considered a customer, emerged during the 1980s. In this context, any inability of the company to meet the expectations and needs of the customer was incurred due to the dissatisfaction of the latter, which affected the global...

27 Jul 2010
doc

Environmental analysis of toy manufacturers

Thesis - 3 pages - Business strategy

The toy market has undergone profound changes over the last twenty years. In fact, toys have become more complex: they contain more and more mechanical pieces, and technologies to make them are becoming more advanced. They are also often dependent on the influences of fashion and films. Moreover,...

27 Jul 2010
doc

Internet and recruitment

Thesis - 7 pages - Business strategy

In a global environment where technology is advancing, there are a lot of new players, the ICT (Information Technology and Communication), the intranet companies and the Internet. The evolution of technology has a significant impact on our lives every day. This is particularly true of Internet...

27 Jul 2010
doc

Art and culture in branding

Thesis - 4 pages - Business strategy

Art is the means used to produce an aesthetic creation. From the beginning of humanity, art has been the vehicle of thought, the vector of emotions. It is the graphic or sound understanding of the deep interior of our beings. Culture is defined as the data acquired and transmitted within a social...

27 Jul 2010
doc

Specialization or diversification: Choice of the ideal strategy to adopt for a company

Thesis - 6 pages - Business strategy

The subject of industrial economy describes the growth of businesses. Specialization reflects the desire of the company to limit its development to an area where it controls the bulk of its business or skills. This is the simplest and the most common strategy. This is a ploy adopted by a...

27 Jul 2010
doc

Analysis of the advertisement of Coca-Cola Light "The young woman and the Priest"

Thesis - 3 pages - Business strategy

Coca-Cola Light is a brand owned by The Coca-Cola Company. It is advertizes through visual media such as TV and the internet. Coca-Cola fans are frequent viewers of TV ads on the internet. The Internet ensures better retention than TV ads. Beside seduction advertising is more theatrical and is...