Multinational companies have looked to improve their products and come up with the best strategies in order to compete with other companies. One of the main aspects that the multinational companies look to improve is the innovative strategies and the best methods that can transform and change the company in the market. The companies therefore need a structure that has been properly formulated and developed in order to come up with the best methods to improve the companies.
[...] Google looks to tap into the inventive designs and options that all members of their team come up with and ensuring that the main goals of the company are structured around invention. In conclusion, Google is one of the largest companies in the world and with its innovative concepts Google is able to reach out to millions of people around the world. it has managed to make innovative concepts and designs one of their main concepts that helps the company develop to be one of the largest multinationals in the world. Reference Birkinshaw, J., & Wood, N. [...]
[...] A company should ensure that it uses all the resources that it has and the employees at the subsidiaries are as important as those at the headquarters and should be encouraged to contribute to the innovative ideas of the company. This paper looks at the main aspects of innovative strategies employed by the companies with Google as the case study. One of the main concepts that the company should instill in the company is to ensure all the members contribute and treat the subsidiaries with the same regard as the headquarters (Birkinshaw and Wood, 2001). [...]
[...] A company policy that gives more priority to companies as the main generators of new and conventional ideas is important to a company. There is a need to come up with more focus in the input that is given by the subsidiaries and managers need to have the attitude and belief in the subsidiary power to help the company in reaching its goals through their innovative ideas (Birkinshaw and Wood, 2001). Managers have the power to decide on the company's behalf at the subsidiary level and projects that would normally be shut down at the headquarters can be pushed forward by the managers at the subsidiary level. [...]
[...] It is a method that gets the best from potential innovators and encourages the employees to work towards achieving the company's goals and targets. There is a need for companies to ensure that they use a formal request for proposals to encourage the managers at the subsidiary levels to be more focused towards innovation. As aforementioned, there needs to be funds available to the subsidiaries to support the different innovations at the subsidiary level in a company (Birkinshaw and Wood, 2001). [...]
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