Marketing research methodology, qualitative research, Fair Phone, iPhone, Samsung, eco-friendly, smartphone
We are running a study about the Fair phone and its relevance in the French Market. We are going to analyse the consumers' minds and perception about this type of product ecologically and ethically responsible. With this first analysis, we will highlight the perceived advantages and disadvantages of the Fair Phone. To do so, we made up an interview guide that we administrate to 6 people from different background and age in order to have a larger market view and be able to surround the best target for our product. Thanks to the differences of people we interviewed, it gave us different population samples (ex. divided by age) that we can observe. Our first question is: "What are French consumers' perception of and opinion about the Fair Phone? What are the perceived advantages and drawbacks of the Fair Phone?". But, in the interview, we decided to not talk about the Fair Phone at the beginning, to start having an idea about people's sensitivity to environmental and ethical issues. It will gave us the features of their phone that they prefer and their perception about spending more to be more environmentally friendly; which will help us to understand in which way the Fair Phone should be presented. We decided to do so in order to help us for our second part; the communication style.
using our reader.
By continuing to browse, you agree that Oboolo.com may use cookies or equivalent technology to store and / or access information on your device. This personal information (such as your browsing data and your IP address) may be used to present you with personalized content; to measure advertising and content performance, and to learn more about your use of the site. You can configure your choices to accept cookies or not, or to oppose them when the legitimate interest is used. You can also change your preferences at any time by clicking on the "Cookie settings" link at the bottom of the page of this site. For more information, see our Privacy Policy