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Case studies in business strategy 331 to 360

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17 May 2012
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The strategic process related to supplier selection in the aircraft industry

Case study - 18 pages - Business strategy

Nowadays, more firms choose to outsource activities and products which are considered outside of the company's core business. This enables them to concentrate exclusively on their main activity and become more efficient at it. Therefore, the selection and evaluation process of vendors likely to...

17 May 2012
doc

WH Smith launches 'Kindle killer'

Case study - 3 pages - Business strategy

In 2011, the Amazon Kindle sales generated around $2 billion in revenue and a further $1.7 billion with the sales of millions of e-books (CNN, 2011). These figures have pushed traditional book and high street newsagent WH Smith to launch its own e-reader in order to tap into this new market. WH...

09 May 2012
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Pernod-Ricard: Strategic analysis

Case study - 7 pages - Business strategy

Established in 1975 after the merger between Pernod SA and Ricard SA, Pernod-Ricard has 18,226 collaborators throughout 70 countries. Pernod-Ricard is the world leader on the market of premium and prestige spirits, and the co-leader on the wine and spirits market. The company is the leader on the...

08 May 2012
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Selling through customer business development: P & G

Case study - 10 pages - Business strategy

In the 80's, manufacturers began to spend money to better understand consumers, and P&G more than anyone. However, they never really asked, if these needs were the same in retailers. It was the period when P&G decided, to change the sales department into a more strategic department named Customer...

30 Mar 2012
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Case study: Sustainability at Millipore

Case study - 6 pages - Business strategy

The sustainability initiative that Millipore wanted to implement is based on sustainable development, i.e. “development that meets the needs of the present without compromising the ability of future generations to meet their own needs” ( United Nations World Commission on Environment...

20 Feb 2012
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Case study - Vente-privee.com

Case study - 10 pages - Business strategy

Value Proposition: Successful e-commerce value propositions; An innovative concept; A new mode of consumption; Fashion and lifestyle e-commerce business; International website. Experience: Specialist for over 20 years of storage; Facilitation of transactions by managing product delivery; Save...

19 Jan 2012
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SWOT analysis - Explanation of the tool

Case study - 4 pages - Business strategy

A SWOT analysis is a complete and precise tool used very often by businessmen, and among them marketers to effectively summarize an organization's strengths, weaknesses, opportunities and threats. The purpose of a SWOT analysis is primary to determine probabilities between an organization's...

18 Jan 2012
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Skype case study - published: 18/01/2012

Case study - 7 pages - Business strategy

Introduction: With the acquisition of Skype by Microsoft this month, Skype continues its growth and consolidate its number one rank on VOIP services around the world. There are new services offered to customers each year and Skype tries to attract more businesses in order to adopt their...

14 Nov 2011
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Multinational business and globalization

Case study - 6 pages - Business strategy

Above all, let's start by explaining what globalization is. Many definitions exist some are too minimalist, others too general. The term used to describe the current state of the global economy has become a fashionable word. We retain that: “Globalization is a process (or set of...

10 Nov 2011
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Developing a cross-cultural training program for L'Oreal's employees at the headquarters in Paris

Case study - 8 pages - Business strategy

In the evolving world of interconnected societies and culturally globalized world economy, firms are developing outside the constraints of a particular national setting. The main aim of this training programme is to understand and improve the interaction of co-workers from different countries and...

02 Nov 2011
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Business Research Methods: Case Study of Toyota

Case study - 17 pages - Business strategy

Brookie Part-just mentions the 2,3 million recalls and the cars affected The Rava4 2009-2010, Corolla, 2009-2010, Avalon 2005-2010, Camry, 2010, Highlander 2007-2010, Tundra 2008-2010 researchers of Toyota has determined not enough time spent on so there adding extra four weeks to their time span...

04 Oct 2011
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Brand Management Analysis: Case of Sony

Case study - 15 pages - Business strategy

Founded in 1946 in Tokyo by Masaru Ibuka and Akio Morita, SONY is the world number 2 in the electronic market. In 1979, the company create the walkman, the CD player in 1982 and the Blu-ray technology in 2003. The company also had developed activities in video-games, computing, mobile phone...

23 Aug 2011
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SWOT Analysis - British Airways (2010)

Case study - 8 pages - Business strategy

British Airways (BA) has recently announced a merger with Iberia the results for both firms are due in May 2011. This case study will look at industrial relations within BA and how they will affect the recent merger and what is necessary to align both firms' resources whilst causing the least...

01 Aug 2011
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Financial Strategy & Corporate Control - Case study on Remy Cointreau

Case study - 4 pages - Business strategy

Remy Cointreau is a French group with the principal activity of producing and distributing wine-based products. It operates under the following segments: Cognac, Liqueurs & Spirits and Champagne. It is present in Europe, America and Asia. The Group is famous all over the world for the quality...

27 Jun 2011
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Online Music Distribution - Case of iTunes Music Store

Case study - 7 pages - Business strategy

Technology is changing almost every facet of what we do in our lives. Personal computers (PC) have invaded our homes and offices in a big way. Gone are the days when the PC was relegated to word processing, technical software code writing, mathematical calculations and such. These days, the PC...

30 May 2011
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Business Strategy: HTC Corp in 2009

Case study - 4 pages - Business strategy

After a its success in ODM[1] and mobile operator business[2], HTC decided to sell handsets under its own name in 2007. Despite having a very innovative product line resulting from substantial R&D expenses, HTC had not yet established a distinctive brand value. To reduce costs and build its...

30 May 2011
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Business Strategy: Domino's Pizza International Inc.

Case study - 4 pages - Business strategy

Thomas S. Monaghan began Domino's Pizza with one store in Ypsilanti, Michigan in 1960. To better serve his largest customer segment, i.e. University of Michigan students who were reluctant to go out for a pizza when preparing for exams, Monaghan began delivering to the customer's door....

12 Apr 2011
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Strategic Case Study: Amazon

Case study - 5 pages - Business strategy

Since its creation in 1995, Amazon has become an international brand. The company is actually one of the most recognized brands in the world and was the number one global online service in 2003. It was first a online seller of books then it progressively diversified to selling music, movies,...

28 Mar 2011
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A Ferrero group: Strategy analysis of Kinder

Case study - 10 pages - Business strategy

The Ferrero Group is a company of Italian origin the founder Pietro Ferrero of which was a chocolate maker-pastry cook to Alba, a village of Piemont in the North of Italy. This company created in 1946 specializes itself in the candy and the chocolate factory. It expansion is really do in 1949 in...

22 Mar 2011
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Case L'Oreal - 'Synergie and Belle Couleur'

Case study - 10 pages - Business strategy

The company L'Oreal describes the story of a French family business which has become the world's number one cosmetics manufacturer. It is a multinational, which continues to remain the market leader by investing in research and development to offer innovative products and recovers its...

22 Mar 2011
doc

Strategic Marketing: Case of Dr Pepper Seven Up, Inc. - Squirt Brand

Case study - 8 pages - Business strategy

SSquirt is a carbonated soft drink that belongs to Dr Pepper / Seven Up, Inc. It is one of the leading brands that dominate market shares in the soft drink segment in the USA. Squirt is one of the best selling brands among citrus flavored drinks and its sales volume tends to stagnate faced with...

22 Mar 2011
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Strategic Management: Royal Dutch Shell

Case study - 10 pages - Business strategy

Shell is one of most globally renowned companies in the energy industry. The current environment requires the company to get involved in the creation of future solutions to meet the increasingly growing energy demands. So, Shell guides its strategy towards innovation and technology to meet this...

14 Mar 2011
pdf

Swarovski and the social media

Case study - 7 pages - Business strategy

Today, there are, on the one hand, the traditional media which use a transmitter that broadcasts a single message to targets audiences, and on the other hand, social media which include everyone, which is both the broadcaster, and the target. “Social Media is the democratization of...

07 Mar 2011
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Dubailand Case Study:Would the Pharaohs have dared?

Case study - 8 pages - Business strategy

Dubai is one of the seven Emirates that constitute the UAE - United Arabic Emirates - located between the Persian Gulf and the Oman Gulf on the Arabic Peninsula. Dubai is neither the capital nor the most populated Emirate, but it is the most popular and well known. Its fame is due to the media...

07 Mar 2011
doc

General Motors - Strategic management plan

Case study - 8 pages - Business strategy

The development of the automotive industry is probably the biggest revolution of the twentieth century along with Internet and telecommunications. Motor cars were invented in 1769 but we had to wait until 1890 to hear about the word "automobile". Since then, many car companies were born; cars...

07 Mar 2011
pdf

AMD: A Customer-centric approach to innovation

Case study - 9 pages - Business strategy

This report focuses on the microprocessor manufacturer AMD's current and future positioning on the processor market. It first analyzes AMD's prospective growth: Could the company's success in servers be leveraged to other segments? Then, it analyzes the competition with Intel: will...

07 Mar 2011
pdf

Limited perspectives for electric cars: Auto industry facing new challenges

Case study - 12 pages - Business strategy

The Earth is warming up. This assessment has been highlighted by numerous scientists for several decades and is currently one of the main concerns all around the world. Even if the causes are not objectively acknowledged, the fact is unquestionable: During the 20th century, the average...

06 Mar 2011
pdf

Sampling issues in Business Statistics

Case study - 7 pages - Business strategy

Data collection is an essential part of the decision making process. In order to avoid subjective variables in the process, it is essential to gather objective information on which the decision will be based on. Sampling is one of the methods that enable to collect data. The aim of this method is...

03 Mar 2011
doc

Nature of tourist lodgings

Case study - 4 pages - Business strategy

Accommodation is the central element of a trip and varies according to customers' needs and the nature of the product. There are different accommodations, reservation mechanisms, and choices in terms of accommodation to suit the customers' needs. France offers varied accommodation in the...

21 Feb 2011
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Strategic Marketing Plan: Case Zara

Case study - 16 pages - Business strategy

Founded by Armancio Ortega, the first Zara shop was opened in downtown Coruna in Spain in 1975. With this brand, he wanted to create stylish clothing inspired by the great fashion houses but at affordable prices. The brand proved to very successful and led to the creation of the company Inditex...