Nowadays, Skype is known and used by every person owning a computer either a PC or a Mac, it is even available on smartphones now. It has revolutionized the world of telecommunication and change the world of e-business. This service has been provided by Microsoft since 2011, allows users to communicate with peers by voice, video, and instant messaging over the Internet. It is an innovation because calls to other users within the Skype service are free of charge all over the world. In addition, it is possible to call landline telephones and mobile phones through a system of credit via a debit-based user account system.
Actually, Skype software uses voice-over-Internet Protocol (VoIP) service created by Niklas Zennström.
VoIP has become a disruptive technology because it competes with the regular telephone network commercialized by mainly national companies involving a monopoly of the communication prices. So, traditional landlines and mobile phones have been affected by this new technology.
[...] With Skype a company will save money. The second target is defined by private users such as you and me. Actually, the target represents everybody who has a computer and who is connected to Internet. Furthermore, this target has been increased by the development of applications for smartphones. Skype targets these individual users because people want simply to communicate with friends, family and relatives for free even if they are elsewhere in the world. Even grandparents install Skype on their computer to see their grandchildren if they live far from them. [...]
[...] So, Skype has to be aware of this regulatory environment in order to adapt its offer to it. d. Offer for businesses Concerning the market entry strategy for French businesses, Skype have two main offers especially made for companies: - Skype Manager - Skype Connect Skype Manager allows companies to centralize the creation and the management of Skype accounts for all the employees. They can supervise the allocation of credits for each account and know what they have to spend or how much they spend. [...]
[...] So the market is interesting. In addition, the majority of Skype French users are not companies but individual consumers so there is a challenge to target all the French businesses in France. Skype may target every size of companies as their services can fit a large number of people in the business world from the sales representatives to the accountant, from the CEO to the worker… The company targets people who wish to simplify their telecommunications process and pay less money for this service. [...]
[...] How Skype has penetrated the French market? In the first part, we will look at the Microsoft Skype Division: its background, environment, SWOT analysis… In the second part, we will see how Skype entered the French market and its strategies over this market. I- Microsoft Skype Division We will study about company Skype owned by Microsoft in order to well understand its offer and its target by segment. a. Company background Niklas Zennström and Janus Friis founded Skype Technologies on August 2003, in Stockholm. [...]
[...] Skype has developed those services that are more used. Therefore, we can consider Skype as a disruptive technology. A disruptive technology is when a new technology appears on the market and lead to a concrete revolution such as the VoIP. Thanks to this disruptive technology, Skype becomes one of the worldwide leaders on free calls and instant messaging through Internet. Its brand awareness is so great that the company has been acquired by Microsoft. This acquisition allows the company to improve its services and enlarge its targets. [...]
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