Head and Shoulder, Procter and Gamble company, hygiene products market, shampoo industry, Unilever
Head and Shoulder shampoo is one of the brands of Procter and Gamble Company, which has a wide range of products. The company is a top notch in its field dealing with care and hygiene products aiming different market groups. The company has a well spread out product mix. In this regard the company has many products which it avails to customers. The mix of products is one that gives the company an upper hand in the industry.
[...] Currently, there are nine Head & Shoulders varieties for different hair types (Head and Shoulders, 2015). However, as a plan for the company to further the brand and make better use of it, the company looks forward to increase research and hopes to increase even more varieties of different hair types in the future. From the company, the brand has yet to become a dog and continued innovation on the product will assist the company to venture into new markets and avail the product there. [...]
[...] Thus, it can be seen from above that the company introduces all the three types of new products, that is, improvement on existing ones, completely new products as well as products to compete with other products, this can be attributed to the different objectives that the company seeks to achieve such as to outdo the competitors and maintain their customer base, they introduce new products to compete with those of their competitors thus preventing their customers from buying the competitors goods, the entirely new products are developed for new needs as well as new markets which may emerge. The brand aforementioned, Head and Shoulders shampoo, was introduced in the US market in 1950 by the company as an anti-dandruff formula. The product was received well by the target market and gave the company increased revenues since then. Through continued research by the company's affiliates and researchers, it was found that Pyriythione Zinc made it more effective at eliminating the dandruff. [...]
[...] The mix of products is one that gives the company an upper hand in the industry. The company has used this product mix to bring more and more care products to her customers over time. The windth of the products that the company have is widespread, from hair and conditioning creams to deodorants to anti dandruff creams and shampoos, detergents. All these are the product lines that the company offers hence the product mix in thems of Width is wide. [...]
[...] From the review. The company have a potential to introduce new products in the future which will address more issues, for example, developing a shampoo which is of a lower price compared to what they are currently offering since that would translate to more sales and profitability. Reference Head and Shoulders. (2015, February 23). About Head and Shoulders . [...]
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