Introduction: With the acquisition of Skype by Microsoft this month, Skype continues its growth and consolidate its number one rank on VOIP services around the world. There are new services offered to customers each year and Skype tries to attract more businesses in order to adopt their innovations. This is why I think it is interesting to focus on services offered by Skype for businesses. Thus, I will focus on business users (a new market segment) in France. The goal is to grow services and revenue. This will be market penetration and gaining market share.
Company background: Skype is a software application which allows people to make voice and video calls and to chat over the web. Skype was founded in 2003 by Niklas Zennstrom who comes from Sweden, and by Janus Friis who comes from Denmark. In April 2003, the two domain names: Skype.com and Skype.net were registered. The first public beta version was released in August 2003.
Thanks to Skype, you can call other users for free. However, if you call traditional telephones and cell phones you have to pay, but it is cheaper than the traditional communication systems. Skype offers also instant messaging, file transfer, and videoconferencing. Today, Skype has 663 million registered users. Their network is operated by Skype Limited and their headquarters are in Luxembourg. On October 2005, eBay purchased Skype for 2.6 billion dollars. In May 2011, Microsoft Corporation acquired Skype Communications, for 8.5 billion dollars.
[...] The goal is to grow services and revenue. This will be market penetration and gaining market share. Company Background Skype is a software application which allows people to make voice and video calls and to chat over the Web. Skype was founded in 2003 by Niklas Zennström who comes from Sweden, and by Janus Friis who is from Denmark. In April 2003, the two domain names: Skype.com and Skype.net were registered. The first public beta version was released in August 2003. [...]
[...] Skype is not the only one actor in the market even if it is the most famous one. The main competitors are: Nomado, Net2Phone, Andrexen, Live Messenger, Yahoo Messenger, Google Talk, DekCallEvo, EyeP Communicator, Gizmo5, Google Talk, TeamSpeak, Ventrilo, Voipbuster, Hogunsoft, X-Lite CounterPAth, Zoiper, FreeSWITCH, Asterisk, SFLPhone, Ekiga, Jabbin, Kphone, Linphone, SIP Communicator, Mumble, Twinkle, QuteCom, Yate, SIPInside. Each one of these solutions offers similar services as Skype. Thus, they are potential partners. However, today, Skype is the most utilized, so businesses have to know that it is the best alternative today because when you call someone who also has Skype, then you pay nothing. [...]
[...] Employees do not have to worry about their Skype credit or functionalities anymore. Everything is centralized, thanks to this new service. Moreover, thanks to the automatic reload, they have all the time credit in order to make important phone calls for their job. Now let's talk about Skype Connect service. It offers connectivity between your company and the Skype community. When you plug Skype Connect on your private standard PBX SIP, you can save a lot of money because you reduce the cost of communications. Moreover, updates are very limited or null. [...]
[...] Then, we hear the man complaining about this situation and saying that they will lose a lot of money if they cannot make those phone calls. After that, we hear a voice saying: “With Skype Manager, you can centralize the creation and the management of Skype accounts for all your employees. Do not lose time! Try now and check it out on our website; www.skype.fr. Skype, telecommunications without barriers. Concerning the magazine advertising we will have to choose between several magazines. [...]
[...] http://www.insee.fr/fr/themes/tableau.asp?reg_id=0&ref_id=NATTEF09203 Thibault Verbiest. March 2005. Réglementation de la voix sur IP : le Conseil de la concurrence est pour, l'Europe est contre. http://www.droit- technologie.org/actuality-864/reglementation-de-la-voix-sur-ip-le-conseil- de-la-concurrence-est-po.html No author Skype for Salesforce Now Available on Salesforce.com's AppExchange. http://about.skype.com/2007/05/skype_for_salesforce_now_available_on_salesfo rcecoms_appexchange.html No Author. May 2011. Microsoft to Acquire Skype. http://www.microsoft.com/presspass/press/2011/may11/05-10corpnewspr.mspx No author Skype Official Website. Accessed on October 26, 2011.http://www.skype.com/intl/fr/welcomeback/ Jim Courtney, March 2009. Skype Business Model Revealed at eBay Analyst Event. [...]
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