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16 Feb 2011

Keith Head's 'Elements of Multinational Strategy'

Book review - 5 pages - Business strategy

In his book, "Elements of Multinational Strategy," Keith Head addresses the need to adapt a product to a targeted market. In chapter 7 of "Market Adjustment", he discusses the subject of international trade. An analysis of this chapter provides some answers through the comparison between product...

16 Feb 2011

The plus size apparel market in the U.S.

Market study - 5 pages - Business strategy

The rise in the occurrence of obesity in the United States might provide a new business opportunity to clothing brands. From infant car seats to doorways and even coffins, there are countless consumer products that are being made to expand and widen to accommodate more people who are on...

16 Feb 2011

Case study of Decathlon and the sector of the distribution of the articles of sport

Case study - 23 pages - Business strategy

In 1976, Michel Leclercq Roncq inaugurated a store selling sporting goods, and named it Decathlon. His challenge was to equip all athletes with the best kind of sporting utilities available at the best price. Today, Decathlon Group with about 3.4 billion euros in turnover in 2004, is present in...

16 Feb 2011

"The intuitive manager" by Meyrem Saget

Case study - 8 pages - Business strategy

Published in 1992, ‘The Intuitive Manager' by Meryem Le Saget is a topical and relevant analysis of a very personal vision of management. The author draws a portrait of the third generation managers who decided "to explore all facets of their potential." The author discusses various topics...

16 Feb 2011

French large companies in the automobile sport

Market study - 8 pages - Business strategy

This is a summary on French companies in the fast paced world of motor sports. These companies include the likes of the Renault, Peugeot and Michelin. The Renault RS01 appeared at the Grand Prix of Great Britain in1977 with Jean-Pierre Jabouille driving. Initially, the Formula 1 project was...

16 Feb 2011

The FMEA and its applications in sectors

Essay - 10 pages - Business strategy

The FMEA was developed by the U.S. Army in the late 1940s as a military procedure (MIL-P-1629). It was used as a technique for assessment of reliability and to determine the effects of failures of systems or equipment. The failures were classified according to their effect on mission success and...

13 Feb 2011

Strategic Marketing Plan: Caroll entering the middle market in China

Case study - 10 pages - Business strategy

This document develops a strategic plan through the main tools; the first section is dedicated to the presentation of the company and its competitive market. Tools including the positioning of the brand, SWOT analysis and Value chain of the company Caroll are used to understand the strengths and...

13 Feb 2011

The Serious Game: Strategy and market analysis

Case study - 20 pages - Business strategy

Mobiclic, MS Flight Simulator, NASCAR Racing, RollerCoaster Tycoon, Dance Revolution are all concrete examples of the explosive popularity of the serious games. Classified by their nature, they satisfy different needs. Mostly played by the young generation, these games are also a source...

13 Feb 2011

Aussie Fresh export strategy

Essay - 8 pages - Business strategy

Export strategy, a crucial part of international business management, can directly affect the success of transnational companies' business performance linked to their host-country nationals. In the meantime, a well-rounded export strategy should be formulated based on the analysis of both...

07 Feb 2011

Strategic marketing: The brand image functional to Nissan

Case study - 7 pages - Business strategy

Nissan is a Japanese motor company that was founded in 1911. It operates in many countries and employs more than 185,000 workers around the world. Its 2008 sales were worth $1.52 billion USD, and Nissan produced 3,395,065 cars in the same year. Nissan is one of the Japanese biggest automotive...

04 Feb 2011

Analysis Advertising of Budweiser

Case study - 30 pages - Business strategy

The lager is made of 5 components for one original taste: Barley, malt, rice, yeast and water. It is the leader in America with 49% of the market shares. It didn't communicate internationally before the late 90s because of competitors such as the companies with ‘trademark' products. It...

03 Feb 2011

The Home Depot, Inc - Strategic audit

Thesis - 9 pages - Business strategy

The Home Depot Inc. is a success story of three men creating a new business that redefined the industry. By 2000, the company had reached $40 billion in revenues faster than any retailerhadin the US history. The founders then left the management of the company in the hands...

31 Jan 2011

Case study: Hugo Boss

Case study - 40 pages - Business strategy

Hugo Boss, which offers products ranging from women's wear, children's and men's wear to accessories for casual and formal wear, has over 287 shops and 5,700 points of sale worldwide. The company is currently planning a joint venture with Chinese fashion retailer Rainbow Group to increase...

31 Jan 2011

Tag Heuer Strategy: Comparative Analysis of Switzerland and UAE

Presentation - 30 pages - Business strategy

Tag Heuer, which was founded in 1860, occupies a niche segment of the Swiss watch and clock industry, which was founded by Jean Calvin in Geneva towards the end of the 16th century. Watches constitute Switzerland's third biggest export (after chemicals and industrial machines)...

27 Jan 2011

The Eyewear Industry- Analysis and Recommendations

Thesis - 15 pages - Business strategy

The eyewear industry began during the 18th century, in France (Pays de Morez, in Jura - North East) inspired from the invention of Roger Bacon of two convex lenses inserted in wooden rims joined together by a nail. In France, Jura is still the main geographic point of this...

27 Jan 2011

Lonely Planet- orientations and methods of development

Case study - 3 pages - Business strategy

Lonely Planet was facing stiff competition with the presence of multinational firms such as AOL, Time Warner or Vivendi Universal. The company initiated its activities in the 1990s and into the 2000s, it extended its operations in areas that were inaccessible to those great groups. It was...

27 Jan 2011

Analysis of Dell Inc.

Case study - 3 pages - Business strategy

Since its creation in 1984, US based Dell Inc. has come to adopt a business model that is different from its competitors. Unlike its competitors who focus more on costs, Dell Inc. offers solutions tailored to the needs of its clients, whether individuals (B to C) or business (B to B)....

27 Jan 2011

Strategic analysis of Swatch

Case study - 3 pages - Business strategy

The Swatch watch brand is the most sold timewear brand in the world and is an undisputed market leader in the watch making sector. The brand offers a range of prices to suit every pocket from entry level price of 48 euros to 600,000 euros. Swatch is not a brand; it is a group of...

27 Jan 2011

The Omega workshops and experimental co-operative design

Case study - 3 pages - Business strategy

Established in 1913 by painter and critic Roger Fry, Omega Workshops dealt with experimental design, and featured prestigious members including Vanessa Bell, Duncan Grant and other artists. All these comprised the Bloomsbury Group. Far ahead of their time, Omega Workshops presented bright colors...

27 Jan 2011

Communication strategy for the launching of new the FIAT 500 (2008)

Case study - 8 pages - Business strategy

With the revival of the Fiat 500, manufacturers hope to provoke a strong emotion in the consumer at the sight of the vehicle, thanks to its design and originality and also its reputation. The goal is to educate the consumer so as to convey the image of a car at low cost and incentive for everyday...

27 Jan 2011

Key elements required to open a hotel

Case study - 8 pages - Business strategy

A hotel is an establishment providing accommodation catering to a clientele who temporary ask for short stays. A hotel is considered seasonal when it is opened up to nine months a year for one or more seasons. In 2006, the French hotel accommodation (awarded by the stars) has...

27 Jan 2011

Study of Zara's strategic positioning

Case study - 3 pages - Business strategy

Zara, the Spanish Inditex Group subsidiary, started its international expansion in 1988 in Holland where the first overseas store was opened. Since then, the company has continued its international expansion exponentially to be present in 33 countries on three continents with more than 1,080...

27 Jan 2011

Michelin and its communication during a crisis

Case study - 8 pages - Business strategy

Our society is experiencing many crises: economic crisis (oil shocks), financial (financial crisis), technological crisis etc. Yet these crises are not unique to the macroeconomic sphere. They affect businesses at a micro level. This was the case with many companies, like Buffalo Grill in 2002,...

27 Jan 2011

Strategic Analysis - Adidas-Salomon merger

Case study - 4 pages - Business strategy

Salomon is a manufacturer of outdoor sports such as golf, cycling and especially the winter sports. Salomon attaches great importance to meet the expectations of the consumers, which explains that prior to its redemption; it is the world leader in winter sports with a market share of 32%. ...

27 Jan 2011

Michelin's entry into the Indian market

Case study - 5 pages - Business strategy

Michelin is absent from the Indian tire market for a number of economic, historic and strategic reasons. We will first do an external analysis of the tire industry in India in order to better understand the market: India is a former British colony which explains the presence of British firms in...

27 Jan 2011

The Nestle company - an example of organic growth in Europe

Case study - 5 pages - Business strategy

Introduction Each company has two ways to ensure its development through external growth. One way is acquiring the competition (or a complementary increase in its business volume) and another is organic growth which is achieved by adding additional means of production that is...

27 Jan 2011

Analysis of corporate strategy of Google

Case study - 9 pages - Business strategy

The State of the overall market demand: The consumer is a connoisseur, as he turns to different search engines depending on the type of research he needs to do. For example, the engine "All the Web" has a specialized search option for MP3 files, images and video. The consumer will therefore...

27 Jan 2011

The choice of Nissan as a likely partner for Renault

Case study - 4 pages - Business strategy

On March 27th, 1999, an alliance was signed between Nissan and Renault after 10 months of discussions between the two automobile firms. At the turning point of the twenty first century, the automobile market is in an increasingly competing environment with heavier investments to make and more...

27 Jan 2011

The business strategy of Yahoo Inc. after the legal case 'Yahoo vs. LICRA'

Case study - 6 pages - Business strategy

Yahoo Inc., the second largest global search engine was summoned to court in May 2000 by the French association LICRA (International League Against Racism and Anti-Semitism). It was accused of selling Nazi memorabilia such as a can of Zyklon B gas used in death camps, at a price of $ 50,...

27 Jan 2011

The low-cost airline industry

Market study - 5 pages - Business strategy

In this paper we will analyze the airline sector using various theories and tools to examine it. As part of our strategic focus, we will first study the overall market and then, by using the example of Ryanair, look at the features of a low cost airline. The passengers of the airline...