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06 Mar 2011
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Sampling issues in Business Statistics

Case study - 7 pages - Business strategy

Data collection is an essential part of the decision making process. In order to avoid subjective variables in the process, it is essential to gather objective information on which the decision will be based on. Sampling is one of the methods that enable to collect data. The aim of this method is...

03 Mar 2011
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Nature of tourist lodgings

Case study - 4 pages - Business strategy

Accommodation is the central element of a trip and varies according to customers' needs and the nature of the product. There are different accommodations, reservation mechanisms, and choices in terms of accommodation to suit the customers' needs. France offers varied accommodation in the...

28 Feb 2011
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Organizational Development and Change Management: Case of Lenovo

Thesis - 5 pages - Business strategy

In today's ever changing business environment, it is essential for leaders at all levels to acquire the knowledge of organizational development as well as how to manage change in a strategic manner. In the long history of corporate change management, some seasoned predecessors wisely pointed out...

21 Feb 2011
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Strategic Marketing Plan: Case Zara

Case study - 16 pages - Business strategy

Founded by Armancio Ortega, the first Zara shop was opened in downtown Coruna in Spain in 1975. With this brand, he wanted to create stylish clothing inspired by the great fashion houses but at affordable prices. The brand proved to very successful and led to the creation of the company Inditex...

20 Feb 2011
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Philip Morris International's global strategy: Comparative cases of French and Chinese market

Thesis - 22 pages - Business strategy

In 1954, the US Tobacco company Philip Morris started to develop its sales activities overseas by choosing an accessible market not so far from USA by creating an affiliate society in Australia. In 1955, PM Overseas was born and was established as an international division. Today, Philip Morris...

20 Feb 2011
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Wal-Mart's offer to Massmart - Porter's Five Forces and other relevant forces

Case study - 7 pages - Business strategy

Wal-Mart is thinking of implanting itself on a new continent: Africa. On November 29th, Wal-Mart offered $2.4bn for a majority stake to the South African retailer Massmart. We are going to assess the potential entry of Wal-Mart in South Africa through Porter's five forces and other relevant...

16 Feb 2011
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McDonald's and KFC - Recipes for Success in China

Case study - 4 pages - Business strategy

To analyze China's attractiveness for both companies in late 1980s, we will first analyze the market opportunities. When KFC and McDonald's tried to enter the Chinese market in 1980, the country was an emerging one. Like an emerging country, China presented lots of opportunities. The...

16 Feb 2011
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The expansion of L'Oreal in China

Case study - 15 pages - Business strategy

This report examines the position of L'Oreal in the cosmetics industry, in order to examine a possible expansion in China, which is best suited for an overseas expansion through Direct Investment. In compiling this report, the first part will be about the position of L'Oreal within the cosmetics...

16 Feb 2011
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Sales strategies of the Dyson company: the leader in the electric household appliances

Case study - 12 pages - Business strategy

Founded in 1992, Dyson is currently the appliance brand that is most sold in England and America. Its headquarters is located in Malmesbury, in the United Kingdom. Since its origin, Dyson's goal has been to constantly improve the products of everyday life. Known for the...

16 Feb 2011
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Business plan for a store of optics of luxury

Business plan - 43 pages - Business strategy

Optica Designs is a Canadian based optical shop that is involved in the business of luxury brand products and series of a limited scale. The product range falls in the medium-range segment, and offers selective Optica Designs. It is a real alternative for customers looking for...

16 Feb 2011
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The Bouygues Group - business portfolio and its strategies

Case study - 4 pages - Business strategy

The Bouygues Group is a diversified conglomerate which has the advantage of limiting the risks and measures to compensate for losses in some areas. Through this strategy the company has been showing positive results in 2009 despite of the economic crisis and has managed to reduce its debt by 50%....

16 Feb 2011
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Analysis of the strategic problems of the Italian manufacturer of Pirelli tires

Case study - 2 pages - Business strategy

The major problem of Pirelli's information system is that it does not allow easy access. This is because information systems of each country are developed locally and are independent of each other. Access to information plays a crucial role in the success of a business, because without...

16 Feb 2011
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Strategic diagnosis of the evolution of the group of Sears

Case study - 2 pages - Business strategy

One of the first mistakes in the management of Sears was to disperse its activities. However, because of its size, Sears had the advantage of having a database about the extremely important customers, although they were poorly exploited. What are the factors related to the management,...

16 Feb 2011
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The decision-making process of purchase of a solar panel at IDS Energy

Case study - 8 pages - Business strategy

We use hydrocarbon products in all areas of our everyday life, such as in the fields of transportation, production, clothing, and high technology. For the purpose of our study, we also include habitat and comfort. In recent years, the issue of sustainable development has been emphasized in order...

16 Feb 2011
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Presentation of the Holcim Morocco through the model of the five forces

Case study - 4 pages - Business strategy

This document presents the strategic strengths and weaknesses of the company Holcim Morocco, using Porter's five forces model. Excerpts from the document: "There exists a certain economy of scale because there is a mass production in order to cover fixed costs. The peculiarity of this sector is...

16 Feb 2011
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International expansion of the Essilor Group

Case study - 2 pages - Business strategy

Essilor has a portfolio of strong brands. Varilux deals with progressive lenses that currently dominate the world market. The glasses represent about 95% of the activity of Essilor and the rest can be classified in other categories, including optical instruments and various other products that...

16 Feb 2011
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Analysis on the group of JC Decaux SA

Case study - 16 pages - Business strategy

The group JC Decaux invests on an average of about 200 million Euros each year to fund its growth. It is important to note that the investment turns primarily to urban furniture as the detriment of other areas of strategic activity. This seems consistent strategy for several reasons: the group...

16 Feb 2011
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Features of Blu-Ray Disc of Sony

Case study - 5 pages - Business strategy

New technologies today are emerging regularly and are usually the result of years of research. In the past ten years only 3 major innovations have made a marked impact globally, they are the flat screen, MP3 and the GPS. The Blu-Ray Disc of Sony BD is the latest innovation in Sony's...

16 Feb 2011
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Strategies of internationalization

Course material - 31 pages - Business strategy

Internationalization is generally defined as the intrusion of business into foreign markets and different economic geographies. This international presence can take many forms and be realized by several possible strategies. Indeed, if the internationalization of enterprises is unavoidable in most...

16 Feb 2011
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The "pornographication" advertising

Case study - 3 pages - Business strategy

In our consumer society, we daily target thousands of advertisements whose influence can be unfavorable publicity among the consumers. Therefore, most advertising we encounter remain latent or unnoticed. Therefore, each time it took to innovate in advertising techniques, creating new forms to...

16 Feb 2011
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Alcatel-Lucent fusion: the birth of a giant on the market of telecommunications

Case study - 2 pages - Business strategy

The merger of Alcatel, a French group of telephony (mainly fixed), and Lucent, an American mobile phone group, happened in 2006. After the first abortive attempt to merge in 2001, the merger was actually be accomplished 5 years later. -2001: First attempt at forming a merger failed -April...

16 Feb 2011
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Implementation of a luxury hotel including a conference room in one of three countries: Romania, Bulgaria or Hungary

Case study - 10 pages - Business strategy

The first hotel of our chain of luxury hotels 'The Diamond' was built in 1972 in Geneva, Switzerland. Since its creation, 'The Diamond' is experiencing significant growth which is expressed by our strong presence at international level (400 hotels in 32 countries mainly in Europe...

16 Feb 2011
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Company analysis: Richart's chocolate business

Case study - 8 pages - Business strategy

The first strategic turnaround in the life of chocolatier Michel Richart was when he decided to produce and focus on the art of chocolate making. Subsequently, he sold his bakery and moved to Fontaines sur Saone. He specialized in the sale of "anonymous bulk" for professional chocolate makers....

16 Feb 2011
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Analysis of advertising of a product of great consumption: Coca-Cola

Case study - 2 pages - Business strategy

The Coca Cola campaign with the tagline: "Take the Coke Side of Life", that took shape in November - December 2006 is studied here. This campaign is based on a fairytale world, with a multitude of fantasy characters, and invites consumers to take a look at the good side of things. ...

16 Feb 2011
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Keith Head's 'Elements of Multinational Strategy'

Book review - 5 pages - Business strategy

In his book, "Elements of Multinational Strategy," Keith Head addresses the need to adapt a product to a targeted market. In chapter 7 of "Market Adjustment", he discusses the subject of international trade. An analysis of this chapter provides some answers through the comparison between product...

16 Feb 2011
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The plus size apparel market in the U.S.

Market study - 5 pages - Business strategy

The rise in the occurrence of obesity in the United States might provide a new business opportunity to clothing brands. From infant car seats to doorways and even coffins, there are countless consumer products that are being made to expand and widen to accommodate more people who are on...

16 Feb 2011
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Case study of Decathlon and the sector of the distribution of the articles of sport

Case study - 23 pages - Business strategy

In 1976, Michel Leclercq Roncq inaugurated a store selling sporting goods, and named it Decathlon. His challenge was to equip all athletes with the best kind of sporting utilities available at the best price. Today, Decathlon Group with about 3.4 billion euros in turnover in 2004, is present in...

16 Feb 2011
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"The intuitive manager" by Meyrem Saget

Case study - 8 pages - Business strategy

Published in 1992, ‘The Intuitive Manager' by Meryem Le Saget is a topical and relevant analysis of a very personal vision of management. The author draws a portrait of the third generation managers who decided "to explore all facets of their potential." The author discusses various topics...

16 Feb 2011
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French large companies in the automobile sport

Market study - 8 pages - Business strategy

This is a summary on French companies in the fast paced world of motor sports. These companies include the likes of the Renault, Peugeot and Michelin. The Renault RS01 appeared at the Grand Prix of Great Britain in1977 with Jean-Pierre Jabouille driving. Initially, the Formula 1 project was...

16 Feb 2011
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The FMEA and its applications in sectors

Essay - 10 pages - Business strategy

The FMEA was developed by the U.S. Army in the late 1940s as a military procedure (MIL-P-1629). It was used as a technique for assessment of reliability and to determine the effects of failures of systems or equipment. The failures were classified according to their effect on mission success and...