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08 May 2012
doc

Selling through customer business development: P & G

Case study - 10 pages - Business strategy

In the 80's, manufacturers began to spend money to better understand consumers, and P&G more than anyone. However, they never really asked, if these needs were the same in retailers. It was the period when P&G decided, to change the sales department into a more strategic department named Customer...

07 May 2012
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Mergers and Acquisitions

Essay - 13 pages - Business strategy

In this paper, we will analyze, through four specific questions, the Brazilian beer merger between Brahma and Antarctica. In 1999, Brahma's CEO, named Marcel Telles, informed the firm's executives team about the negotiation of a possible merger with another Brazilian firm: Antarctica. The main...

11 Apr 2012
pdf

Siemens analysis: Betting on diversification

Essay - 15 pages - Business strategy

Siemens AG is an electronics and electrical engineering company. The company is an integrated technology company with activities in the fields of industry, energy and healthcare. Siemens operates in six segments: Industry, Energy, Healthcare, and “below the line” segments composed of...

11 Apr 2012
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Theories of how advertising works

Essay - 5 pages - Business strategy

Nowadays, advertising is pervasive. From the moment people wake up until the moment they fall asleep they are bombarded with all kinds of advertisements. Ads appear on the TV and radio, on billboards, newspapers and magazines, on the Internet. Considering this, Tellis (2004) implies that...

04 Apr 2012
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International legal tools

Essay - 4 pages - Business strategy

An Italian company orders some chemical products by phone from a German supplier on the 12 of December 2001. On the 18th of December, a confirmation by fax of the order is sent by the Italian company to the German supplier. The purchase order specifies that the product must be in the granular...

02 Apr 2012
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Strategy and competitive analysis of L'Atelier Des Chefs

Essay - 7 pages - Business strategy

The mission of L'Atelier Des Chefs is to invent new ways to cook, that can be accessible for all who love cooking and have passion for it. For individual customers and professionals too, cooking classes are taught by top chef of famous French restaurants, and adapted at their level. Indeed, with...

02 Apr 2012
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Danone case: Risk management

Essay - 12 pages - Business strategy

Today, Danone is one of the most famous and powerful company in the food industry all around the world thanks to its presence in more than 120 countries. Since its creation in 1929, Danone increased its notoriety and diversified its activities following its mission which is “Bring health...

30 Mar 2012
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Corporate and business strategy of PSA Peugeot-Citroen

Essay - 7 pages - Business strategy

PSA Peugeot-Citroën Company is a French car manufacturer, property of Peugeot family. In 2010, the company was the leader car manufacturer in France and the second in Europe taking over Volkswagen . Nevertheless, PSA had to face some issues. As a strategy consultant for PSA, my aims are to solve...

30 Mar 2012
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Case study: Sustainability at Millipore

Case study - 6 pages - Business strategy

The sustainability initiative that Millipore wanted to implement is based on sustainable development, i.e. “development that meets the needs of the present without compromising the ability of future generations to meet their own needs” ( United Nations World Commission on Environment...

29 Mar 2012
doc

Integrated marketing communications plan- Levi's Curve ID

Essay - 6 pages - Business strategy

This report aims at analyzing the advertising campaign of Levi's new product, the Levi's Curve ID. By using RABOSTIC method this will help us to understand the integrated marketing communication methods chosen by the brand and what they bring to realize. In 2007, 1.8 billions jeans were...

28 Mar 2012
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Ikea, brand audit

Essay - 6 pages - Business strategy

The scopes of this report are the following: we want to understand more about IKEA's strategies in the furniture retail market. When it comes to brand auditing, several questions should be examined and assessed. These questions are: How well is the business' current brand strategy working?...

15 Mar 2012
doc

International retailing: Carrefour

Essay - 26 pages - Business strategy

Carrefour is one of the biggest distributions group in the world. Since its creation in 1959, Carrefour has always innovated to build a strong reputation, a good image and a clear strategy of development. With the globalization, Carrefour has exported its model in other countries to...

15 Mar 2012
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Global advertising strategy of Apple

Essay - 10 pages - Business strategy

The objective of this analysis, is to understand how a big brand like Apple makes its promotion world-wide. We have chosen Apple, because we we own Apple products, thus we found it interesting to discover something more about this brand and its promotion campaign. Apple is one of the big...

11 Mar 2012
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Global branding of Unilever and Nestle

Essay - 15 pages - Business strategy

This report describes the global branding strategy of Unilever Plc. and Nestle companies. It shows the importance of cultural differences and problems that might arise if they are omitted in advertising. It explains why to adapt the products locally rather than standardize and the way how each...

09 Mar 2012
ppt

Distribution and franchising

Presentation - 26 pages - Business strategy

Distribution is the process of moving a product from its manufacturing source to its customers. Producer and wholesaler have a strong link and some obligations toward the other. The choice of the distribution channel is essential to the success or the failure of a brand. There are several...

09 Mar 2012
doc

International marketing report: Burberry

Market study - 35 pages - Business strategy

For the purpose of this report, the analysis of the product element of the marketing mix will incorporate the analysis of the product itself and its design, brand, packaging and positioning across international markets. Positioning - In this case, positioning can be considered the most...

06 Mar 2012
pdf

Financial analysis report: Adidas vs. Puma

Essay - 20 pages - Business strategy

Europe will be hosting two major sports events in 2012: the UEFA European soccer championship in Poland and Ukraine as well as the Olympic Games in London. Consequently, with the end of 2011 approaching, there might be a current window of opportunity to invest in European manufacturers of...

03 Mar 2012
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International Development and Strategy: Danone

Thesis - 6 pages - Business strategy

The mission provided by the group is to accentuate health through the food industry to the largest number of people From a strategic point of view, Danone's situation is unique. Danone created the Danone Research Institute which tries to find new products which benefit health. In fact, this...

26 Feb 2012
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Strategic management of ZESPRI

Thesis - 10 pages - Business strategy

ZESPRI is an international company which is currently the leader in the industry. Their localization into the Bay of Plenty is part of its strategy, as 80% of NZ kiwifruit are produced there. The company is a leading marketer worldwide. They export in 60 countries, such as in China, Japan, and...

20 Feb 2012
doc

Case study - Vente-privee.com

Case study - 10 pages - Business strategy

Value Proposition: Successful e-commerce value propositions; An innovative concept; A new mode of consumption; Fashion and lifestyle e-commerce business; International website. Experience: Specialist for over 20 years of storage; Facilitation of transactions by managing product delivery; Save...

19 Feb 2012
pdf

Wells Fargo's cross selling strategies - published: 19/02/2012

Thesis - 7 pages - Business strategy

Wells Fargo is an American company and thus has to deal with the US government policy. Nowadays the latter is globally stable but the company must adapt to new education rules (such as educational loans), taxation, new technologies, access to property (real estate loans), and labor market....

08 Feb 2012
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Cultural differences in business and comparison between the American, English and French management style

Essay - 6 pages - Business strategy

Progress in telecommunication and transportation technologies has resulted in unprecedented growth in international trade in general and transatlantic trade (between the European Union and North America) in particular. As a result, Europeans and North Americans often interact to negotiate and...

19 Jan 2012
ppt

Strategy of communication

Presentation - 20 pages - Business strategy

-First, champagne is a very subjective matter of taste, our customers have an emotional report to the brand. -Indeed, one of the main values of La Grande Dame is "inspiring legacy"- in other words this means that our history is not a weight, but more like an asset of our communication strategy....

19 Jan 2012
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SWOT analysis - Explanation of the tool

Case study - 4 pages - Business strategy

A SWOT analysis is a complete and precise tool used very often by businessmen, and among them marketers to effectively summarize an organization's strengths, weaknesses, opportunities and threats. The purpose of a SWOT analysis is primary to determine probabilities between an organization's...

19 Jan 2012
doc

Catalytic Solutions, Inc

Essay - 7 pages - Business strategy

Catalytic Solutions, Inc (CSI) is a young Californian company that produces catalytic converters, which are used to reduce the toxicity of emissions from a combustion engine, as a motor. CSI possesses a technology that allows producing better and cheaper catalytic converters than competing...

18 Jan 2012
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Skype case study - published: 18/01/2012

Case study - 7 pages - Business strategy

Introduction: With the acquisition of Skype by Microsoft this month, Skype continues its growth and consolidate its number one rank on VOIP services around the world. There are new services offered to customers each year and Skype tries to attract more businesses in order to adopt their...

13 Jan 2012
doc

Renault-Nissan alliance: Current situation

Essay - 5 pages - Business strategy

Doubts and rumors were rife when Renault and Nissan announced the formation of the Renault-Nissan alliance in the late 90s. However, today, the Renault-Nissan alliance has proven to be successful because of their unity in terms of performance. This has been possible because ever since day one of...

12 Jan 2012
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Fast Cash Commissions

Essay - 2 pages - Business strategy

Earning money through the internet is always a popular choice, especially for those who are continuously connected with the internet. There are ample ways to learn and earn money through internet sites; “Fast Cash Commissions” is one of them. This is an online internet marketing...

19 Dec 2011
pdf

The launch of hairdressing salon "Tchip" in Australia

Essay - 32 pages - Business strategy

The objective of this report is to launch the hairdressing salon “Tchip” in Australia. In France, Tchip is directed by Franck François and is part of the VOG group. Franck Francois is the founder of the concept of low cost hair salons and nowadays, Tchip is the leader in its sector. Its...

19 Dec 2011
doc

Luxury goods in China

Essay - 4 pages - Business strategy

The increasing demand for luxury goods can be traced back to two important factors. Firstly the transition of China from a planned economy to a market economy and the opening of borders to foreign trade in 1978 have allowed luxury brands to penetrate the Chinese market. Secondly, this reform of...