The Apple Company designs, manufactures and markets computers, networking solutions, software, peripherals and services. Among the many available products are portable music players which they both design and develop. Notwithstanding, they engage in online distribution of television shows, audio books, short films, third-party music-both audio and videos. Apple has its deepest roots in The United States of America, Europe and Japan. It has about 14,800 employees and has its headquarters in Cupertino, California. Apple distributes its products through retail stores, whole sellers and retailers who are third party to the company, a direct sales channeling panel and lastly, through online stores. Its operations are undertaken at a global scale (Freedman and Vohr 56).
Apple manages its investments within a geographical criterion. As mentioned before, some of the regional managerial segments include Japan, Europe, the Americas, retail and others. The United States of America, Japan and Europe are apparently reportable segments and usually do not to operate retailing segments. The Americas segment constitute of both American continents (North and South America). Interestingly, Middle East and Africa are included in the European segment. The company ensures that hardware and software products produced are similar in each segment. The Services provided in every segment is also similar (Louise 12).
[...] Apple Computer, Inc. Stern L N. New York: New York University, 1986. 56. Print. Levy, Steven. The perfect thing How an iPod shuffles Commerce, Culture and Coolness. New York: Simon & Schuster, 2006. 256. Print. Linzmaye, Owen. Apple confidential 2.0: the definitive history of the world's most colorful company. London: No Starch Press, 2004. 12-56. Print. Linzmayer, Bayer. Apple Computer, Inc. Stern L N. New York: New York University, 2004. 86. Print. Louise, Kehoe. “Apple shares drop sharply.” The financial times, January, 19, 1996. [...]
[...] The Company was incorporated in 1997. However; the founders had to go through many hurdles, trials and tribulations before they saw the success of Apple Inc. The first of the series of misfortunes was Jobs dropping out of college-Reed College, just one semester after being enrolled in 1972. He later became a technician at Atari in 1974. Consequently; Jobs went to visit Asia-India. In Particular, his motive was to find some spiritual nourishment. This was later in the year 1974, but when fall came, he went back to California. [...]
[...] Conclusion Apple Company still remains relevant in the computer and softwares market due to its production of Mac computers and I Pods that have branded image which secures customer loyalty. However there is increased competition from other companies who strive to edge the Company products from the market. It is therefore important for the company to continue carrying out intensive market research. Marketing and advertisements would also be beneficial to the company in expanding its operations (Schoening et al. 236). Works Cited Allan, Roy. A History of the Personal Computer the People and the Technology. [...]
[...] to Apple Inc. That very day, they launched Apple TV and The iPhone. Major products and services include the following: Hardware products, Music Products and Services, Peripheral products, Software products and computer technologies, Professional application software, Consumer, education and business oriented application software, Internet software and services, Wireless connectivity and networking and finally Other connectivity and networking solutions for example Bonjour and FireWire. Policies of the company Policies of a company are described as a company values, culture and its mission. [...]
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