Christian Dior was founded in 1905 in Normandy. In 1946, Dior opened his legendary home at 30 Avenue Montaigne. In February 1947, Dior launched his first collection called Corolle, where women were drawn like flowers. It was the beginning of the success story. Every fashion book said that the fashion industry began in 1947 with the new look of Christian Dior. The designer created a first subsidiary in the United States, and in 1955 Yves Saint Laurent became his assistant. Christian Dior died of a heart attack at 52 years old.
There was a succession of different designer after Christian Dior:
-First in 1957 there was Yves Saint Laurent ;
-Then Marc Bohan replaced Yves Saint Laurent until 1989 ;
-In 1997, Dior opens another chapter with the arrival of John Galliano ;
John Galliano focused on brand notoriety, visibility, youth; thanks to his eccentricity, extravagance, and "avant-gardisme" style. Galliano enabled the brand to become the most famous French brand, and his revolutionary shows will stay forever in memories.
There are three altercations, and they took place in the same cafe named La Perle in Paris (Le Marais, Paris 3e). In the three incidents all victims described that the designer was drunk and under drugs effect. Galliano was suing for "Public insults based on origin, religious affiliation, race or ethnicity".
[...] There are business values and ethical values to care about. A company without ethics will not be efficient in a long term strategy; the importance of business ethics appears to be a key of sustainability. REFERENCES Footnotes: 1: Dior, la saga de la marque qu'on adior, Written by A. Dubois-Seac'h, Published on May 2009, Available online at www.plurielles.fr/mode/saga- marque-createur/la-saga-des-marques-l-histoire-de-la-maison-dior-4406204- 402.html 2: The Dior House movie, available online at www.dior.com/couture/fr_fr/La- maison-Dior/La-Maison-Dior-en-video/La-Maison-Dior 3: Affaire Galliano: "J'ai bien compris que c'était un défouloir", Published on June 2011, Available online at www.lexpress.fr/actualite/societe/justice/affaire-galliano-j-ai-bien- compris-que-c-etait-un-defouloir_1005148.html 4: Can Dior dismiss John Galliano? [...]
[...] Business is concerned with money. The first social responsibility of a business is to increase profits7. Business is interested merely in profit, and so not really to promote social ends. A business doesn't open to make the world better, it doesn't provide employment because it will improve the life of employees, it doesn't buy a machine to help its suppliers… a business is self interested, it opens because it will generate money, it generates employment because it needs to have a qualified labor force, it buys machines to have high technology performance… Friedman stated that the one and only social (moral) responsibility of corporate executives is to act in accordance with the wishes of the owners provided that they obey the law, engage in open and free competition, refrain from fraud and deception, and warn the public about all serious hazards or dangers created by the firms which they represent. [...]
[...] It was the beginning of the success story. Every fashion book maintains that the fashion industry began in 1947 with the new look of Christian Dior2. The designer created a subsidiary in the United States, and in 1955, took on Yves Saint Laurent as his assistant. Christian Dior died of a heart attack at the age of 52. There was a succession of different designers after Christian Dior: - First in 1957, Yves Saint Laurent assumed the helm of leadership; - Then Marc Bohan replaced Yves Saint Laurent in 1989 ; - In 1997, Dior opened another chapter with the arrival of John Galliano ; John Galliano brought to the brand notoriety, visibility, youth, thanks to his eccentricity, extravagance, and “avant-gardisme” style. [...]
[...] It refers directly to a violation of human rights. Article 1: All human beings are born free and equal in dignity and rights (…) Article 2. Everyone is entitled to all the rights and freedoms set forth in this Declaration, without distinction of any kind, such as race, color, sex, language, religion, political or other opinion, national or social origin, property, birth or other status (…). The company Dior decided to assume the consequences of firing him. The image of the company could have been impacted if not. [...]
[...] Business ethics is possible; the Body Shop is one of the best examples. The company uses ingredients which are non-damaging albeit to animals, or the environment, as in deforestation… (Bad example Nestle), sellers of raw materials received a good salary in exchange (bad example: Starbucks, Kraft… with the Black Gold movie referring to coffee), there is no child labor (bad example: Nike, Gap, Levis) Business and Ethics are two distinct words, and Business Ethics is a long term investment, the returns on investment are powerful. [...]
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