To survive and to enable continued growth in today's fast changing environment, large corporations need to continually renew themselves through new products and new businesses. In some instances this involves dealing with advanced technology. To illustrate this adaptation, I chose as an example of corporate entrepreneurship the case of Google. Indeed, Google is the most famous web corporation specializes in Internet search and in online advertising. Created in 1998 by Larry Page and Sergey Brin, Google gets a well thought and organized structure. This example will allow us to understand the concept of Corporate Entrepreneurship. We could study the good ( best ? ) ways to apply it in a company, the obedients of such a management, the difficulties to apply it in certain industries or companies… We will see that innovation is the main principle of this management.
[...] I think that when new generation will have remplaced the old one, a really good entrepreneurship corporate could bear! The current SNCF “machine” seems to big to be moved. By writing this about corporate entrepreneurship, the author wants that we understand more exactly that companies have to Build decentralised structures ; Delegates real power to boards of subsidiaries, divisions and joint ventures; It also involves to change managers into leaders ; Communicate a corporate vision and values ; Set stretch goals ; Benchmark business performance internally and externally ; And develop throughout the company a sense of ownership and trust. [...]
[...] The feeling about this governance is that it makes me think of a kingdom or something like triumvirat of Roman Empire. The risk may be the dissension between the members (even if they claim their absolute amity). Google's culture Philosophy of Google Company is a philosophy of success the word is: we have to be and remain the best! To apply this philosophy a set of rules has been made. It is untitled: golden rules I am just to give some of them and highlight their original and unique side. [...]
[...] Set high performance standards In the second part, we could read that Google got its particular performance standards. C. Communicate the company's core values and corporate strategy Indeed, by their “paternalist” politics where the employee is the core of the company, Google is one to have succeded to give a true sense to “living force of the company”. D. Provide a supportive environment for enterprise : Concretly, Google implemented Googleplex. In 2006, Google moved into 311,000 square feet (28,900 of office space in New York City, at 111 Eighth Ave. in Manhattan. [...]
[...] To well understand the impediments of current companies, we have to see corporate entrepreneurship as a new evolution in the management of companies. The analysis of B. Taylor in the Journal of Change Management, Volume Number December 2001, pp. 128-147, is going to help me in this reflexion. (Thanks to this analysis, I will be able then to say if Google is really a corporate entrepreneurship or not In a first time, we could really say that corporate entrepreneurship is / must be a natural evolution of companies. [...]
[...] What I would say it is that corporate entrepreneurship is not a question of sector but a question of good willing and good economical conditions. Sources Covin, J.G. & Miles, M.P Corporate Entrepreneurship and the Pursuit of Competitive Advantage. Entrepreneurship Theory and Practice ( 3 ) : 47 - 63 Bygrave, W.D. & Hofer, C.W Theorizing about entrepreneurship. Entrepreneurship Theory and Practice ( 2 ) : 13- Amit, R., Glosten, L. & Muller, E Challenges to theory development in entrepreneurship research. [...]
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