Analysis of advertisements techniques
Essay - 3 pages - Business strategy
Advertisers use every possible means and techniques to sell all kinds of products, from the cheapest to the most expensive ones, from the most to the least useful. When making an advertisement they make sure that their product will be attractive, desirable, and that it will create the need to...
Service operations management
Essay - 4 pages - Business strategy
The service concept which will be analysed throughout this report concerns the after-sales service of the branch Alcatel's Enterprise Solution Division. This branch of the French company Alcatel provides worldwide companies with solutions of telecommunication that include phones and systems....
Implementing Monoprix in Japan
Essay - 13 pages - Business strategy
This business plan is used to deal with the development plan for entering into the Japanese retail market. Based on the company's long-term need for world expansion and brand identity development, we choose Japan as the test land for Asian market penetration. The objective is to be present in...
Cadbury Schweppes
Essay - 13 pages - Business strategy
Cadbury Schweppes is one of the world's largest beverage and confectionery company, with over 50 different brands, manufacturing plants in 25 countries, sales in a further 165 and a market extension that covers countries all over the world, such as Australia, New Zealand, Canada, Malaysia,...
The tobacco industry
Essay - 7 pages - Business strategy
The origin of tobacco is quite old, and it became an industry when European discovered it. But the future of this particular industry is uncertain. Tobacco is not really an innocent product, since it has been proved to be addicting and to favour diseases such as cancer. Consequently, tobacco...
Terra chips
Case study - 22 pages - Business strategy
TERRA CHIPS, a USA-based company, founded in 1990, offers a wide range of vegetable and potato chips, which have created a new niche on the salty snack market. Terra has always had a tradition of creating masterful combination's of unique vegetables with a variety of fabulous flavors. So we...
Project initiation document: The map shop
Essay - 20 pages - Business strategy
The project initiation document is prepared as a response to an appeal from Geoffrey Smith, Map Shops, on the issues concerning the Map Shops proposed by Geoffrey and the issues identified by the consultant team, through the examination of the Map Shops. The initial proposal was examining the...
McDonald's Corporation
Essay - 5 pages - Business strategy
McDonald's is the leader throughout the world in the fast-food market. Set up on the 15th of May 1940 , the symbol of America, fast-food and globalisation is present throughout 121 countries, in strategic places in cities. McDonald's is part of our life and even if the company didn't invent the...
How Air France could be differentiated from low-cost carriers?
Essay - 5 pages - Business strategy
The objective of this investigation project is to show, analyse and discuss about the way that Air France would fight against low-cost carriers in the same market. In our contemporary world, the airline industry is one of the most important tools in globalization, making possible travels and...
What are the reasons of Zara´s success?
Essay - 13 pages - Business strategy
In 1973 Amancio Ortega Gaona, Inditex Group president and main shareholder, created a textile company, which specialised in producing dressing gowns and underwear. Two years later he opened the first Zara store in La Coruña. Nowadays, the Inditex Group is the most successful in the Spanish...
Bass model
Essay - 9 pages - Business strategy
Most Companies recognise that a continuing stream of new product developments is essential to ensure long term organisational health, but they also recognise that innovation is accompanied by high cost and risks. These risks can be controlled through a well-conceived and professionally managed...
Spa business plan
Business plan - 14 pages - Business strategy
Mia Day Spa is a new type of Day spa in Toulouse and even in France, offering complete day services for women who gave birth recently. We offer a 5 ultra-chic, ultra-comfortable treatment rooms with the finest spa linens and equipment. We will use two of them as massage rooms and the two...
Corporate culture
Essay - 5 pages - Business strategy
Culture appears for many managers as a quite simple deal: it corresponds to what the company stands for, its "identity", being widespread in the organization, easy to manipulate and to embed, a tool for making all the stakeholders going in the same direction. It's labeled the...
The sustainable development: An ethical and profitable strategy for companies?
Thesis - 4 pages - Business strategy
During the Johannesburg summit of 2002, the world of international business renewed its commitments towards the concept of sustainable development. Today, for most companies, durability has become necessary as a business strategy. In some companies, many researches are made to find the best...
The current brand situation: EDF
Essay - 8 pages - Business strategy
There are great modifications in the organization of the electric sector in Europe. It is agreed that the sector management must change and must adapt to the requirements of the European Unique Market, and that consequently the invisible power of the private market must replace the visible power...
Organizing a global company: the Caterpillar case
Essay - 14 pages - Business strategy
Within the framework of the course “Organizing a Global Company” we are invited to realize a group work composed of two parts. The objective of the first part is to try to analyze and to understand the organizational structure of an international company better, taking into account the...
The business cycle in South Africa
Essay - 4 pages - Business strategy
The economic powerhouse of the continent, South Africa produces one fifth of its entire production. The gross domestic product (GDP) is four times that of its southern African neighbors and covering around 25% of the entire continent's GDP. Following the expansion of the global economy, South...
How Clarins and its "Body Lift" can be a total success in Brazil?
Essay - 27 pages - Business strategy
After three centuries under the rule of Portugal, Brazil became an independent nation in 1822. Exploiting vast natural resources, it is today South America's leading economic power and a regional leader. Meanwhile Brazil continues to develop its interior with an industrial and agricultural...
Placement report: The launch of eBay in an OXFAM charity shop
Essay - 23 pages - Business strategy
From the 13th of May to the 4th of August, I was in Bristol, a town from the South West of England. From the beginning, I knew that I wanted to go to England because it is the nearest country to learn English and also because I was interested to discover its culture its system a little more. My...
Business plan: Personal traveller - tourism in China
Business plan - 26 pages - Business strategy
Personal Traveler is a travel related service company which links with travel agencies in leading European markets in forming a customized package to fit the need of “third-age” foreign travelers in main Chinese cities. The venture will leverage on the sharp increase in tourism expected...
Placement report: Assurances générales de France of Allianz AGF
Essay - 12 pages - Business strategy
The AGF Group is a major player in insurance and financial services, both in France and in more than twenty countries around the world. It has more than 60 billion clients from more than 70 countries world-wide. Backed by the n° 1 in European insurance, Allianz AG, of which it is a major entity,...
Chesebrough-Pond's Inc. Vaseline petroleum jelly (VPJ) (2005)
Essay - 9 pages - Business strategy
Robert Augustus Chesebrough, a 22-year-old chemist from Brooklyn, New York, created Vaseline Petroleum Jelly. “Oil rig workers discovered that rod wax, a petroleum by-product from oil rig pumps, healed their cuts and burns. Chesebrough extracted petroleum jelly from the rod wax and gave it...
Business communication: Netflix and Amazon.com
Case study - 7 pages - Business strategy
Amazon is company which has been experiencing strong expansion. They moved from book distribution to, tools, auto, industrial, sports, health & beauty, grocery, electronics & computers and other products and services. Amazon is constantly scrutiny new market for new growth opportunities. The...
Google case study
Essay - 6 pages - Business strategy
Nowadays, Google is considered more as a daily useful tool than a large worldwide company. This Google website is so essential for all the IT users that we have the tendency to forget the men, the women and the know-how behind this wonderful and rapid search tool. But behind this webpage, a huge...
Patagonia company
Case study - 17 pages - Business strategy
Nowadays, people increasingly realize that the earth is in danger and that if we keep on damaging it the future generation will face significant problems such as lack of water, of natural resources and global warming. That's why many actions are taken by numerous organisations and that people not...
Diamonds on ice
Essay - 5 pages - Business strategy
In An Inquiry into the Nature and Causes of the Wealth of Nations (1776), Adam Smith said: “A diamond, (…), has scared any value in use; but a very great quantity of other goods may frequently be had in exchange for it”. Thus, a diamond is not only a “girl's best friend”...
SNCF - Short strategic overview: Example of business process redesign
Essay - 5 pages - Business strategy
The SNCF (Société National des Chemins de Fer) is the national railway operator in France and manager of the railway infrastructure owned by the RFF (Réseau Ferré de France). The company is a French public entity with autonomous management established under the special status of an Establishment...
Structuralism and history: Levi-Strauss, Althusser, Foucault
Essay - 10 pages - Business strategy
Structuralism may originate from Saussurian linguistics. In the Course of General Linguistics, Saussure defines one essential methodological principle: in response to previous methodologies, which defined historical evolution as the main object of linguistics, Saussure assumes that language must...
Barclays versus RBS, Santander and Fortis
Essay - 9 pages - Business strategy
ABN Amro bank comes from the merger between two Dutch banks Algermene Bank Netherlands N.V. and Amsterdam Rotterdam Bank N.V. in 1991. ABN Amro's strategic focus is on consumer and commercial clients in local markets and on corporations and financial institutions in the global market. Currently...
Corporate Strategy: Chop Chop Analysis of Total Group
Essay - 3 pages - Business strategy
Total is France's largest corporation as well as the fourth largest publicly-traded integrated oil and gas company in the world. Total is involved in three major segments: downstream, upstream, and chemicals. In the following report, we carefully analyzed these three business segments to...
