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Essays in business strategy 121 to 150

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16 Jan 2009
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Petrolivia and the olive oil producers market

Essay - 4 pages - Business strategy

For many years, the olive oil producer market has been dominated by three European countries: Spain, Italy and Greece, which account 97 per cent of the European production and 77 per cent of the world production. These three European countries are followed by African countries such as Tunisia,...

16 Jan 2009
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Strategic procurement and commercial relationship

Essay - 3 pages - Business strategy

‘Supplier relationship' is an expression that, it can be argued, has positive connotations, indicating as it does that a relationship between buyer and supplier exists and that it is such that both sides derive benefit from it. However, this has not always been the case, since,...

16 Jan 2009
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Lego case study: Danish vs. British culture

Essay - 6 pages - Business strategy

Modern companies can not longer hold on to a “go-it-alone” philosophy in the modern networked business world. Global companies look for business opportunities outside their traditional boarders and have therefore to deal with cross-cultural issues in its everyday life. Human interaction...

16 Jan 2009
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Organizational development: Mergers and Acquisitions

Essay - 8 pages - Business strategy

Nowadays, mergers are very common in all sectors. Indeed, in many sectors, the competitive pressure, the decline of prices and research costs provoke numerous mergers. However, all mergers aren't successful; there are some steps to follow to avoid risks. There could be be multiple reasons to...

16 Jan 2009
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Ben & Jerry's ice cream: Environmental policy report

Essay - 11 pages - Business strategy

Hailing from a single store in Vermont, created by two men making ice-cream, Ben & Jerry's has rapidly become a truly global company, employing 514 people in the US alone, and operating 550 small ‘Scoop Shops' spread across the US and 23 other countries across the world. By their own...

16 Jan 2009
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The study of a famous Australian wine company : Banrock Station

Essay - 5 pages - Business strategy

Banrock Station is an Australian wine company situated within three hours drive from Adelaide, in South Australia. Its slogan "Good earth, Fine wines" perfectly embodies the two main motivations of the company: the protection of ecological balance and the pleasure of quality wine consumption....

16 Jan 2009
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Pepsi's entry into India: A well planned out strategy

Essay - 7 pages - Business strategy

With other Pepsi markets nearing saturation, Pepsi decided to expand its international operations into India in the late 1980s. However, even prior to entering India, Pepsi was met with strong objections by one of India's leading political parties. George Fernandes, General Secretary of the...

16 Jan 2009
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The successful setting up of Accor in Brazil

Essay - 6 pages - Business strategy

Accor is a French company, born after the merger in 1983 between Novotel (created in 1963) and JBI (Jacques Borel International, created in 1967). Today, the company can be found in 140 countries all over the world, hires 168 500 people and had a € 7622 million turnover in 2005. There is the...

16 Jan 2009
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An in-depth study of the operations of Bistro Villemanzy

Essay - 16 pages - Business strategy

Bistro Villemanzy is part of the “Bistrot des Cuisiniers” group (10 Bistros located in Lyon), which itself is a part of the Leon de Lyon/ Jean-Paul Lacombe group. Bistrot des Cuisiniers is a group aiming at offering upper quality meals in a bistro way. Leon de Lyon: created in 1904,...

16 Jan 2009
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Case study: Woolworths turnaround strategy 2007

Essay - 8 pages - Business strategy

Woolworths Holdings Limited is a South African based retail group that operates locally and internationally through two subsidiaries, Woolworths (Pty) Ltd and Country Road Ltd. Stores are based in Africa, the Middle East, Australia, New Zealand, the United States of America, Europe, and...

16 Jan 2009
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The impact of the lack of oil on the activity of the Promens company

Essay - 10 pages - Business strategy

As far as energy is concerned, natural and in particular petroleum resources are running out and this would be one of the biggest issues world companies will have to deal with. Indeed, the world business and economy are run by oil: companies are very demanding with energy not only for the...

16 Jan 2009
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The implementation of an information system and its consequences for the success of the companies

Essay - 6 pages - Business strategy

Today, we are led to think that every company which wants to stay “on the run” has to implement an information system. Success stories of online businesses led companies, even those which exist from the 20th century, to develop an e-business approach. By information system we mean an...

16 Jan 2009
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Analysis of an oligopoly phone industry in South Africa

Essay - 5 pages - Business strategy

With more than 30 million South African mobile phone owners in 2007, the most powerful and the most developed country of Africa plays an important role on the international mobile phone market. According to data from the “SA Mobile Market” statistical handbook, the South African...

16 Jan 2009
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Corporate valuation laurent perrier analysis - published: 16/01/2009

Essay - 9 pages - Business strategy

Laurent Perrier is a French company specialized in champagne, which is a luxury product. Laurent Perrier manages both the production and the distribution of its champagne and wines. The Group owns its distribution network (through restaurants, hotels, bars, retailers and direct sales). This is a...

16 Jan 2009
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EEV (European Embedded Value) and MCEV (Market Consistent Embedded Value)

Essay - 11 pages - Business strategy

In May 2004 the CFO forum published European Embedded Value Principles. The “CFO Forum” is a high-level discussion group composed and attended by the Chief Financial Officers of 19 leading European insurers. These principles are intended to increase the quality, comparability and...

16 Jan 2009
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Business performance improvement: The Zara process

Essay - 6 pages - Business strategy

Nowadays, taking all brands into account, the INDITEX parent company accounts for more than 2 900 shops in 62 countries and 58 000 employees all over the world. In the same way, the number of ZARA shops is about 930 all over the world out of which 91 are in France. In 2005, its turnover was 6 741...

16 Jan 2009
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Corporate entrepreneurship as a winning strategy

Essay - 7 pages - Business strategy

To survive and to enable continued growth in today's fast changing environment, large corporations need to continually renew themselves through new products and new businesses. In some instances this involves dealing with advanced technology. To illustrate this adaptation, I chose as an example...

16 Jan 2009
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Genetics: Case France and bio-technologies (business model)

Essay - 15 pages - Business strategy

Agricultural chemical industry has always been considered to be all but environmental friendly. Nevertheless it is also one of the industries trying to find out solutions to population's growth, overpopulation and their calamitous consequences on the environment -air, water and soil pollution....

16 Jan 2009
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knowledge management report

Essay - 6 pages - Business strategy

The long-term survival of any company is dependent on its ability to generate and exploit innovative ideas, bringing to market those products or services that differentiate it from its rivals. While most companies may dismiss this statement as something of a truism, only a few take proactive...

16 Jan 2009
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The different approaches to develop strategy. Is there evidence in today's business world to suggest there is one best way?

Essay - 4 pages - Business strategy

For a couple of years, the concept of strategy has become fundamental for any type of business. According to Ansoff (1965), the practice of strategic planning is now widespread among large, medium and small firms. The strategy comes from the Greek word “stractos” which means "armed" and...

16 Jan 2009
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Accor

Essay - 9 pages - Business strategy

For more than 40 years, Accor has constantly reinvented its businesses to keep pace with the world around it, with the goal of providing innovative, high-quality products to Hospitality and Services customers. In Hospitality, Accor's ambition is to be the world leader in economy and midscale...

15 Jan 2009
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Changing mentality: An analysis of Dove's "Campaign for real beauty" (2006)

Essay - 9 pages - Business strategy

The brand Dove is part of the English-Dutch group Unilever. It accounts for 3% of Unilever's turnover. In 1957, Dove created soaps that contained 1/4th moisturizing cream, especially for sensitive skins (50% of women). Since then, Dove has always known how to appear different from its...

15 Jan 2009
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Toyota case

Essay - 4 pages - Business strategy

The success of Toyota is incredible today, and the company is showing astonishing financial results when most of Japanese companies are in the doldrums. It is the biggest of the heavyweight competitor in the car industry. General Motors and Ford, whose market shares are falling in favor of...

15 Jan 2009
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Senergy

Essay - 20 pages - Business strategy

Government support through financial incentives and the public's trend toward environmentally friendly products has opened the way for alternative energy based companies to thrive. In the French market, with little direct competition, we believe our company will experience success. Senergy...

15 Jan 2009
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Shell Canada

Essay - 12 pages - Business strategy

Shell Canada Limited is one of Canada's largest integrated oil companies. The corporation's head offices are in Calgary and Alberta. Lead by Mr. W. Adrian Loader, Shell Canada Ltd employs 4772 people worldwide and added over 600 new full-time positions in 2006 (see Appendix 2 for more...

15 Jan 2009
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Motown: A history of success

Essay - 6 pages - Business strategy

“Music, Money, Sex and Power.” That is how, in four unequivocal words, Gerald L. Posner defines Motown, the record label which transformed the landscape of American popular culture. The personage who embodies this definition is Berry Gordy Junior. His story is the story of Motown: that...

15 Jan 2009
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Vattenfall Nordic Heat: Strategy and control

Essay - 6 pages - Business strategy

Vattenfall is the fourth largest generator of electricity and the largest generator of heat in Europe. The company has more than 32 000 employees and is active in all stages of the electricity value chain: generation, transmission, distribution and sales. Operations are carried out in Sweden,...

15 Jan 2009
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Study of Renault's strategy

Essay - 9 pages - Business strategy

Renault is a famous car-constructor. It was created in 1899 by the brothers Renault and was considered one of France's flourishing industry throughout the XXth century. But now the firm has adapted itself to a new global and more complex environment. This adapting process was no simple...

15 Jan 2009
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Operating methods in global business

Essay - 13 pages - Business strategy

When companies decide to enter foreign markets and start doing international business, there are different kinds of entry models they can use. In our report we give an overview of some of the entry modes, including benefits/motivations, risks and requirements of the models. First we go through...

15 Jan 2009
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Supermarkets face out food discounters: from buying to shopping

Essay - 24 pages - Business strategy

The following report encompasses four main parts, i.e. a literature review developing theories on the selected topic, a research methodology helping in the selection of the most accurate research method, findings following from the primary research and a discussion confronting the literature...