As far as energy is concerned, natural and in particular petroleum resources are running out and this would be one of the biggest issues world companies will have to deal with. Indeed, the world business and economy are run by oil: companies are very demanding with energy not only for the functioning of machines and transport, but also for the made of products from the raw material. In an immediate future, companies will have to face with this alarming issue and no one will be able to ignore this problem. In order to avoid the paralysis of their activity, they will have to anticipate, find new solutions and make the best decisions fast: dynamism, reactivity and innovation will be the key words of this challenge. This problem would concern as well industrialists which core activity is directly linked to oil (for example, plastic manufacturers or big oil companies such as Total Fina Elf), as firms indirectly dependent on oil (use of products made from the transformation of the raw material). In that precise case, this issue will affect many sectors, such as the car industry, the apparel industry, the packaging industry, the building trade, the electric and electronics industry, the aviation and space industry, medicine and surgery.
[...] Finally, we will focus on Promens and identify the point(s) we should study in depth, here its resources. This method in funnel enables us to have a complete and broad vision about the issue Study of the environment - World oil consumption? - State of the petroleum resources? - In how many years, petroleum resources would be exhausted? - Different uses of oil (use of the raw material and transformation)? - The impact of the lack of oil on industries? - The impact of the lack of oil on global economy? [...]
[...] Researchers, technicians, engineers appear to be the fuel of the Research and Development department and the quality of the recruitment will for sure have an impact on the advance of progress, the quality of the innovation and will indirectly assure the competitive position of the company. Recommendation 6. Increase the internal communication If each activity in the chain adds value to the product or service, the competitive advantage results as much from connections between the activities, as activities themselves. As a result, the implication of each department of the company, a cross communication and a close collaboration between them, are important points to take in consideration. [...]
[...] As a market leader, Promens does not have other choice than using a first mover strategy and investing on Research and Development, in order to remain competitive and keep its place of on the market. This would enable it to find new opportunities and solutions, and to take decisions faster than the competition. The primary reason to react quickly is to reduce the potential impact of the competitor's move as quickly as possible. It is estimated that in about 50 years, oil resources would have totally disappeared. [...]
[...] on production?), - to see if the company is able to invest (financial capacity), - to find the best way of investing (internal or external investment?), - to evaluate the potential of Promens resources to generate sustained competitive advantage over rivals. In other words, this analysis will enable us to determine the resources and skills on which Promens should concentrate its efforts (strategic assets), in order to anticipate the oil issue and build and sustain competitive advantages over the competition. [...]
[...] Presentation of the Promens Company 1. Promens' activity “Founded in 1984, Promens, the head-office of which is located in Kopavogur, Iceland, is a leading global plastics manufacturer operating over 60 manufacturing facilities in Europe, North America, Asia and Africa. The company manufactures a wide range of products, including packaging for food, cosmetics, chemicals and pharmaceuticals and serves multiple industries such as food processing, chemical and medical industries, as well as the automotive, heavy machinery and electronics industries. Promens incorporates production methods such as blow moulding, thermoforming and injection moulding as well as rotational moulding, of which the company is the largest manufacturer in the world. [...]
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