Brokerage is a service provided by specialized companies which allow putting in relation customers and specific products. Generally for financial products, brokerage companies are the authorized intermediary between both. To be clearer, brokers are stakeholders (Source: Doc-Etudiant, Quel est le rôle des courtiers dans un marché financier, 2010) which sell or buy product to the price retained by the customer; the aim being to make profits on the provision of each order, also in relation with the size of money orders.
Indeed, financial market is very complicated where everybody through the world can buy something coming from the other side of the world. To give a more precise image, it's merely a huge spider's web where the aim of the broker is to centralize the information to contact easier each party, the one who wants to sell and the other who wants to buy. Thus, stock market gets the reputation to be a specific place where you can make or lose money very quickly, where everything is possible. However, we know that it is insufficient to attract traditional people who don't desire to invest into the stock market because the risk of losing their money is high. Actually the worst enemy for investors is a miss of information. Indeed, all stock market flows depends on the real facts. In consequence, the faster the customers get the information, the better they will manage their portfolio of shares.
[...] Thus this way could to communicate easily and cheap. At the same time, to also answer to the companies which desire to invest and which are curious about this new service, we had already train people of our staff to ensure professional seminars. Indeed, before to invest a lot of money, I would like to know where this money is going on. And obviously, it is that they will do. So we still have to analyze how we are going to make these seminars, because we don't have the capacity to do it there. [...]
[...] Advertising and communication 1. Define your product or service Brokerage is a service provided by specialized companies which allow putting in relation customers and specific products. Generally for financial products, brokerage companies are the authorized intermediary between both. To be clearer, brokers are stakeholders (Source: Doc- Etudiant, Quel est le rôle des courtiers dans un marché financier, 2010) which sell or buy product to the price retained by the customer; the aim being to make profits on the provision of each order, also in relation with the size of money orders. [...]
[...] We estimate that our service is exactly what they need and explain why our company is going to work. So to be sure that our target audience will respond to our brand, we have to promote our brand by repetitive messages, and a good slogan which corresponds totally our image which is: “Trust brings wealth”. As I said before, our biggest issue is to convince our target audience about what we do and we purpose clearly and obviously the added value that we offer, so the best option for our advertising is to inform and in particular to demonstrate that our service of share of financial information is the best way to do business into the financial market. [...]
[...] Finally, at the same time that the TV campaign and specialized magazine advertising, we will communicate into the web, through professional social network as Viadeo and LinkdIn because it's here that we are going to well- targeted our prospects. The idea is to take the TV advertising and to adapt it to the web support. Moreover I said before, we have to ensure a good presence into them and so we have to dedicate some people who will communicate and answer to people about our company. They will have in charge the good brand image of our company on the web. [...]
[...] Thus this way could to communicate easily and cheap. However, the price of this media will depend on the success of our company, so it will be a variable cost. So, if I summarize the costs of our advertising campaign, we plan to spend 825 040€ into the TV media and 79 500€ into specialized magazine media. Moreover, we have the internet advertising but the cost will be variable. In consequence I suggest to forecast a budget of 50.000€ just to ensure. [...]
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