Market study in Business strategy

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22 May 2012

Vivarte group- Implementation on Chinese market

Market study - 20 pages - Business strategy

The report objective is to define the marketing plan to realize the best development as possible of Caroll in this country.That's why we are going to use the following steps in the executive summary, to preconize the best strategy to enter Chinese fashion dress market, and how to create a strong...

09 Mar 2012

International marketing report: Burberry

Market study - 35 pages - Business strategy

For the purpose of this report, the analysis of the product element of the marketing mix will incorporate the analysis of the product itself and its design, brand, packaging and positioning across international markets. Positioning - In this case, positioning can be...

06 Dec 2011

Strategic growth for Unilever

Market study - 14 pages - Business strategy

Unilever's debut as a company began in 1930, however its history dates back much earlier, to the late 19th century. Its origins began with a partnership between British soap maker Lever Brothers and the Dutch margarine producer Margarine Unie. Oils and fats were essential raw...

29 Nov 2011

Advertising and communication - published: 29/11/2011

Market study - 11 pages - Business strategy

Brokerage is a service provided by specialized companies which allow putting in relation customers and specific products. Generally for financial products, brokerage companies are the authorized intermediary between both. To be clearer, brokers are stakeholders (Source: Doc-Etudiant, Quel est le...

28 Nov 2011

Dyson market entry in South Korea

Market study - 10 pages - Business strategy

As we seen in the First Dyson Business Report, Dyson is already exporting its product successfully in 49 countries with an increased turnover of 23% within the last year. These high results are due to the international expansion and multi-million-pound investment in research and development....

18 Nov 2011

Carlton Polish Co.

Market study - 9 pages - Business strategy

There are different ways to calculate a company's value. The first method is to use the balance sheet of the company to estimate the value of a company using the DCF approach. Another method is concerning the competition analysis. By looking at similar companies in the same activity sector...

17 Nov 2011

Presentation of Puma and PPR groups

Market study - 45 pages - Business strategy

The PPR group was pleased to announce that after the expiry of the additional acceptance period of its voluntary public takeover offer for Puma it had become the majority shareholder with a 62.1% stake in Puma.  1962: Creation of the PINAULT company Acquisition of companies in the...

02 Nov 2011

Ebay's strategy in China: Alliance or Acquisition?

Market study - 7 pages - Business strategy

In 1990's, many companies invested in the internet, the dotcom companies, because they thought it will generate a lot of profits quickly and will help in expanding their businesses. For them, internet represented a new market and a new economy. So, lots of companies were created around the world...

26 Oct 2011

Burberry: An analysis of its brand building, positioning in the UK market

Market study - 10 pages - Business strategy

"Burberry has been a precursor of fashion in UK (United Kingdom). The company has changed the structure if the fashion industry and was among the few who ushered in the idea of functional luxury. The brand has enjoyed a lot of success in the European market by introducing a lot of changes in the...

25 Oct 2011

Audi: An analysis of the trends in the automobile market and revamp in the company policies to capture the UK markets

Market study - 10 pages - Business strategy

"The German car production firm produces the Audi brand of cars. Based in Ingolstadt, Germany, the company is one of the premier car manufacturing units in the world. Right from sports cars to luxury car models, the company has been making great strides globally. It has established its markets in...

25 Oct 2011

Huawei: An Analysis of the company's strategies and success in UK market

Market study - 10 pages - Business strategy

"Huawei has been a success in the UK (United Kingdom) market, but has not left the kind of impression that it has left in some of the other markets. Huawei has been at the forefront of constant innovation and new product design. The entry of the company in the UK market was marked by the year...

25 Oct 2011

IKEA UK : Study on the journey of the company in UK Market

Market study - 10 pages - Business strategy

"IKEA arrived in UK in the late 80's and it is said that with the exception of Abba and Volvo, this is perhaps the third most predominant area where Sweden left its mark. It opened its first store in UK at Warrington, in 1987. Unlike other international brands which target the capital for opening...

24 Oct 2011

Volkswagen USA: Will product diversity help Volkswagen UK overcome the adversities it has been facing?

Market study - 10 pages - Business strategy

"Among the many car manufacturers who have created a buzz with their many models, German car makers occupy a special place in the world. One of the German manufacturers, who has managed to carve a niche for itself, is Volkswagen. Volkswagen of America, (VWoA) as it is known, is the North...

24 Oct 2011

AXA Group - An Analysis on the 9th largest financial provider in the world, its acquisitions and Global Operations

Market study - 7 pages - Business strategy

"The Global Financial provider provides financial services throughout the world. It deals in various forms of insurance like life, health, etc. It also provides investment management solutions. Strictly speaking, the company operates in five departments. They are Life & Savings, Property...

24 Oct 2011

Burberry : An analysis of the fashion giant's history and growth globally

Market study - 7 pages - Business strategy

"Burberry is one of the most trusted brands in the world in terms of the fashion and apparel industry. In many ways, the brand is a precursor of haute-couture in the world. It redefined fashion at a time when clothing was just about the practical applicability, rather than being a style statement...

24 Oct 2011

Porsche: A study on the rise of its brand identity and providing various services for the global circles

Market study - 7 pages - Business strategy

"Porsche is a German company that holds investments in the automotive sector. The company is headquartered in Zuffenhausen, in Stuttgart, Baden-Württemberg. It is jointly owned by the Piech and Porsche families, and Qatar holdings through the Qatar Investment authority. The company was...

11 Oct 2011

Danone's UK Operation and Market Position

Market study - 10 pages - Business strategy

"Danone SA, incorporated on February 2, 1899, is a French-based company engaged in food processing activities. The Company's UK unit operates in four business lines, including Fresh Dairy Products, Waters, Baby Nutrition and Medical Nutrition. In Europe the Company's main markets are France,...

11 Oct 2011

Heineken - Analysis of its UK Operations

Market study - 10 pages - Business strategy

"Heineken UK is United Kingdom's leader in beer and cider business. It is an operating company under Heineken N.V. which is the world's largest brewer. Heineken UK was formed in 2008 when the parent company acquired the UK business of Scottish & Newcastle PLC. The company employs around...

10 Oct 2011

Caterpillar - Growing in the US Market

Market study - 10 pages - Business strategy

"Caterpillar is headquartered at the US and its business is growing in American region. Three new facilities have been added in the US. The capital expenditure as planned for the year 2011 is $3 billion with more than half of which is planned for the US market. As the economic environment is...

10 Oct 2011

Calvin Klein - Market study of US operations

Market study - 10 pages - Business strategy

"Calvin Klein's love for fashion was seen at a very early age when he started taking interest in sketching and sewing. Born on 19 November 1942, after graduating from the Fashion Institute of Technology in New York, he began working as a trainee making coats in European style of fashion. However,...

10 Oct 2011

Estee Lauder Companies, Inc. -Creating Fashion for the world

Market study - 7 pages - Business strategy

"The Estee Lauder Companies Inc. (Estee Lauder) is one of the leading manufacturers and marketers of fragrance, skin care, makeup and hair care products in the world. The group employs more than 31000 professionals in the fields of R&D, marketing, finance, retailing, etc. The group is headed by...

10 Oct 2011

Calvin Klein : Analysis of its Global operations

Market study - 7 pages - Business strategy

"Calvin Klein was born on 19th November, 1942. His love for fashion was inherent as he started initially with interest in sketching and sewing at a very young age. After his graduation from the Fashion Institute of Technology in New York, he began working under Dan Millstein. He had worked for...

10 Oct 2011

Decathlon Group: Sports Megastore

Market study - 7 pages - Business strategy

"Decathlon is a major French sporting goods chain store, with stores located throughout the world. It started with a shop near Lille, France in 1976. The retailer stocks a wide range of sporting goods, from tennis racquets to advanced scuba diving equipment, usually in large superstores....

07 Oct 2011

Avon - Global operations

Market study - 7 pages - Business strategy

Avon Products, Inc. (NYSE: AVP) is a US cosmetics, perfume and toy seller with markets in over 140 countries across the world and sales of $10.9 Billion worldwide as of 2010 with net income of $609 Billion and employing a workforce of 44000 personnel. Avon Product is a multi-level marketing...

26 Sep 2011

SWOT Analysis - Veolia

Market study - 10 pages - Business strategy

The core business of Veolia is of course the distribution of drinking water. The company offered various services in the area of water that flowed from this craft. With the acquisitions of competitors and suppliers (horizontal strategy), the company has consolidated its position in the water...

26 Sep 2011

Kodak - Market scenario in the US

Market study - 10 pages - Business strategy

Eastman Kodak Company (Kodak), incorporated in 1901, is engaged in the sale of imaging products, technology, solutions and services to consumers, businesses and professionals. Kodak's products also include prepress equipment and consumables; imaging sensors; workflow software and services;...

26 Sep 2011

Kodak - Market study on its Global reach

Market study - 7 pages - Business strategy

Kodak is a leading digital imaging technologies provider in the world. The company serves the photographic and graphic communication markets through its range of imaging products and services. Kodak operates its business through three segments, namely, Film, Photo finishing and Entertainment...

26 Sep 2011

Diesel - redefining fashion for the US

Market study - 10 pages - Business strategy

Diesel has been redefining the world of fashion in the American market for quite sometime now. The entry of Diesel into the United States of America was a bit late when compared to its entry into the other peripheral markets. This can be attributed to the fact that the USA (United States of...

26 Sep 2011

Diesel - A study on its Global Operations

Market study - 7 pages - Business strategy

Diesel has been a brand that has been synonymous with fashion over the years. It is basically an Italian design company that is based out of Breganza (Italy), but has its market presence throughout the world. It has redefined the meaning of fashion aiming the generations of youngsters. The...

23 Sep 2011

Subway - UK Operations

Market study - 10 pages - Business strategy

Subway, an American restaurant franchise that primarily sells submarine sandwiches and salads, opened operations in the UK in 1996. In 2001, the company reached the 50th store mark and by 2010 it had become UK's most successful seller overtaking its chief fast food rival McDonalds in the number...

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