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23 Sep 2011
doc

Johnson & Johnson: US vital for long term sustainability

Market study - 10 pages - Business strategy

Largest OTC healthcare drug manufacturer in United States Largest OTC healthcare distributor and manufacturer in United States, with market share of 18.1% in 2010. The company offers consumers pharmaceuticals and medical diagnostic devices across 60 countries worldwide. Medical...

23 Sep 2011
doc

Nikon's growth in the UK market

Market study - 10 pages - Business strategy

As a part of its global expansion plans, Nikon established its UK (United Kingdom) office in the year 1979 at Surrey. This was also seen as a precautionary move to establish its presence in the European market and check the growth of its competitors (like Kodak and Fuji) in these markets. Since...

23 Sep 2011
doc

Nikon : A market analysis on its Global Operations

Market study - 7 pages - Business strategy

Nikon Corporation is one of the leading companies in the world in the field of optics and imaging. It currently holds the second rank in the areas of photolithography and semiconductor fabrication. It is headquartered out of Tokyo, Japan. The company was founded on 25th July, 1917 when all three...

23 Sep 2011
doc

Fiat - A stable and a favorite car-maker in the UK

Market study - 10 pages - Business strategy

Fiat is an Italian automobile manufacturing company that was established in 1899 in Torin, Italy. It is an acronym for Fabbrica Italiana Automobili Torino in Italian. The world's ninth largest carmaker has revenue more than 35 billion euro. Other than automobiles, the company also manufactures...

23 Sep 2011
doc

Yamaha: Dominant market penetration,United Kingdom

Market study - 10 pages - Business strategy

Leading motorcycle manufacturer and distributor in United Kingdom. Largest motorcycle producer and distributor in United Kingdom, with volume share of 16.5% in 2010. The company offers motorcycles, outboard motors, ATVs, personal watercraft, snowmobiles, boats, outdoor power equipment and race...

23 Sep 2011
doc

KFC : analysis of its Global Operations

Market study - 7 pages - Business strategy

"KFC, Known as Kentucky Fried Chicken is based out of Louisville, Kentucky, US. Harland Sanders came up with the idea of Fried Chicken in 1930 and the company was incorporate in 1952. Even after his death in 1980, Colonel Sanders continue to remain a major part of the promotions and advertising...

21 Sep 2011
doc

Pepsi - UK

Market study - 10 pages - Business strategy

Caleb Bradham, who was a pharmacist, found the Pepsi-Cola in 1898 in New Bern, North Carolina. It was initially known as "Brad's Drink" and later named Pepsi-Cola in 1903. Pepsi-Cola started its sale in UK in 1953 and ever since there is no looking back. In the United Kingdom, it has grown to...

21 Sep 2011
doc

Coke - UK Operations

Market study - 10 pages - Business strategy

Coca Cola, the American non-alcoholic beverages company which was founded in 1892 has a huge market in the United Kingdom. The largest manufacturer, retailer and marketer of soft drinks were found by Asa Chandler. The company is known as Coca-cola Great Britain (CCGB) in the UK. It is responsible...

21 Sep 2011
doc

Cartier in the UK and across the globe

Market study - 10 pages - Business strategy

One of the most revered names in jewelry, Cartier Monde (French for "World") is also the world's largest luxury jeweler, operating nearly 200 retail stores in over 125 countries. The famed watch and jewelry House of Cartier, one of the most recognized brands in the industry, was founded in...

21 Sep 2011
doc

Cruises - All Over Europe

Market study - 10 pages - Business strategy

Compared to other continents, Europe is relatively small. It makes sense to explore it by sea as much of its outer boundaries is enclosed by water. Europe in all its glory is more manifest this way, in water or ashore. The golden domes of Istanbul, the fjords of Norway, the inscrutable Sphinx-...

21 Sep 2011
doc

Unilever UK

Market study - 10 pages - Business strategy

Boasting annual sales of nearly ?2.4 billion, after the US, the UK is the second largest Unilever country. Around the UK, it has annual sales of almost £900 million, employing 2,000 people at 11 locations. While there are 400 brands globally, UK has over 35 brands covering food, home and personal...

21 Sep 2011
doc

Zara's US Operations

Market study - 10 pages - Business strategy

Zara, a flagship venture of Spain-based Inditex, started its US operations in 1988. Zara USA Inc. is based out of New York and retails men's and women's clothing. The company has now grown to own 49 stores spread across the east and west coast of USA. The once labor-intensive US apparel...

21 Sep 2011
doc

Yahoo! - Connecting USA and the World

Market study - 10 pages - Business strategy

Yahoo! Inc., the dream child of two Stanford PhD graduates David Filo and Jerry Yang, was incorporated in 1994. The word Yahoo! has been derived from the name of a character from Jonathan Swift's "Gulliver's Travels". Yahoo's growth in the 90s was meteoric, and continually...

21 Sep 2011
doc

Air France-KLM in the US and worldwide

Market study - 10 pages - Business strategy

1919 witnessed the maiden flight of Koninklijke Luchtvaartmaatschappij for The Netherlands and Colonies or the KLM as it is popularly known. Years down the lane, in 1933, the civil aviation industry saw the merger of five French airlines, Air Union, Air Orient, Societe Generale de Transport...

21 Sep 2011
doc

Airbus -US and World Market

Market study - 10 pages - Business strategy

When American aircraft manufacturers were lobbying to prevent Airbus' entry into the American market, George Warde, a former president of American Airlines was appointed by Airbus to promote its fleet in America. By 1978, Eastern and Pan American World Airways, Inc. had decided to include the...

21 Sep 2011
doc

Cartier in the US and beyond

Market study - 10 pages - Business strategy

One of the most revered names in jewelry, Cartier Monde (French for "World") is also the world's largest luxury jeweler, operating nearly 200 retail stores in over 125 countries. The centerpiece of Vendome Luxury Group PLC--the London-based luxury goods subsidiary of Compagnie Financiere de...

21 Sep 2011
doc

GlaxoSmithKline in the US and beyond

Market study - 10 pages - Business strategy

The foundation of today's leading research-based pharmaceutical company was laid by individual entrepreneurs of the 1800s. GlaxoSmithKline was formed on 27 December 2000, by the merger of Glaxo Wellcome and SmithKline Beecham. Headquartered in the UK, the company is one of the...

21 Sep 2011
doc

Motorola USA: Carving a Niche and Surviving Adversities

Market study - 10 pages - Business strategy

The name "Motorola" has been synonymous with innovation for quite some time now. Motorola Solutions Inc., formerly known as Motorola Inc., founded in 1928, is headquartered in Schaumburg, Illinois, and provides products and services to educational segment, government, retail, health care,...

21 Sep 2011
doc

Toys "R" Us: Storch Strategizes to Torch Competition in the US

Market study - 10 pages - Business strategy

Toys "R" Us Inc., founded by Charles Lazarus in 1948, is one of the leading retailers of toys, games, electronics, sporting goods, baby products, children's apparel and juvenile furniture. With its headquarters in Wayne, New Jersey, and over 1600 stores worldwide, Toys 'R" Us has been the...

21 Sep 2011
doc

Chanel - Global Operations

Market study - 7 pages - Business strategy

Chanel S.A., fondly known as Chanel is a privately owned fashion brand. It was founded by Gabrielle "Coco" Chanel in 1909. Company is headquartered at Paris, France and is present in more than 310 locations worldwide. The annual revenue as recorded in 2010 stands to be ?1.809 billion.The company...

21 Sep 2011
doc

British Airways - Global Operations

Market study - 7 pages - Business strategy

British Airways (BA), a flagship carrier airline in the UK, was created in 1974 and is headquartered in Waterside. It was privatized in February 1987 and is the largest airline in the UK based on fleet size, international destinations and international flights. BA's - British...

21 Sep 2011
doc

Hilton hotels: Hospitality across the world

Market study - 7 pages - Business strategy

Over the past few years, Hilton Worldwide has been donning the mantle of the most stylish, forward thinking global leader of hospitality. Associated with inaugural balls, Hollywood award galas and premier business events, Hilton Worldwide has been offering accommodations and other leisure...

21 Sep 2011
doc

Cartier's global operations

Market study - 7 pages - Business strategy

The famed watch and jewelry House of Cartier, one of the classiest brands in the industry, can trace its origins back to 1847, when Louis-Francois Cartier opened a small jewelry store in Paris. Over the years, the brand has evolved to become the official jeweler of the Royal courts of England,...

21 Sep 2011
doc

Gucci International

Market study - 7 pages - Business strategy

The first thing that comes to one's mind on hearing the word "Gucci" is likely to be the double-G motif on a Gucci leather handbag or a wallet. This logo, coupled with the bold red and green bands on suitcases, satchel, wallets, and bags, has become one of the most copied trademarks in the...

21 Sep 2011
doc

British Petroleum: The Global Oil Giant

Market study - 7 pages - Business strategy

BP, or, British Petroleum as the world knows it, is one of the giants in the oil industry. Initially known as the Anglo-Iranian oil company, BP took on the name of British Petroleum in 1954. Apart from selling fuel and lubricants for transportation, BP also provides petrochemicals and energy in...

14 Mar 2011
pdf

Competitive Advantage of France in Haute Couture

Market study - 10 pages - Business strategy

What does "Haute Couture" mean? "Haute couture" is a French term, which means high fashion. This expression refers to the elegance and taste of clothing (P. Paccaud, 2004). France - and particularly Paris - can be considered the birthplace of fashion. It is the largest...

16 Feb 2011
doc

The plus size apparel market in the U.S.

Market study - 5 pages - Business strategy

The rise in the occurrence of obesity in the United States might provide a new business opportunity to clothing brands. From infant car seats to doorways and even coffins, there are countless consumer products that are being made to expand and widen to accommodate more people who are on...

16 Feb 2011
doc

French large companies in the automobile sport

Market study - 8 pages - Business strategy

This is a summary on French companies in the fast paced world of motor sports. These companies include the likes of the Renault, Peugeot and Michelin. The Renault RS01 appeared at the Grand Prix of Great Britain in1977 with Jean-Pierre Jabouille driving. Initially, the Formula 1 project was...

27 Jan 2011
doc

The low-cost airline industry

Market study - 5 pages - Business strategy

In this paper we will analyze the airline sector using various theories and tools to examine it. As part of our strategic focus, we will first study the overall market and then, by using the example of Ryanair, look at the features of a low cost airline. The passengers of the airline...

27 Jan 2011
doc

The luxury industry

Market study - 31 pages - Business strategy

Petit Robert defines luxury as "lifestyle characterized by large expenditures for purchases of goods by unnecessary taste for ostentation and the greatest welfare." In light of this definition luxury is something expensive, superfluous and ostentatious. The common characteristics of these...