Caleb Bradham, who was a pharmacist, found the Pepsi-Cola in 1898 in New Bern, North Carolina. It was initially known as "Brad's Drink" and later named Pepsi-Cola in 1903. Pepsi-Cola started its sale in UK in 1953 and ever since there is no looking back. In the United Kingdom, it has grown to become a significant and influential market leader. Pepsi Co UK & Ireland (PUK) provides employment to over 5,500 people across the UK today and believes in being known, not just for the financial results they generate but also for the imprint they leave on society as a whole.
'Pepsi Max' the most popular Pepsi drink across the world was first launched in the UK. Since its launch there has been a number of special limited edition Pepsi flavors released in the UK, which include: Pepsi Max Twist - cola with a twist of lime, and Pepsi Cino - cola infused with the flavor of cappuccino. Britvic Soft Drinks Ltd. manufacture, bottle and distribute all Pepsi-Cola products in the UK and Ireland. Their sugar free drinks account for more than 50% of all their carbonated soft drinks sales in the UK.
Pepsi believes in responsible marketing and signed up to the Union of European Beverages Association (UNESDA) code, a self-regulatory code restricting advertising to children in 2006. Known for its world class advertising Pepsi-Cola ads featuring memorable jingles, music and football celebrities of international and local appeal are enjoyed year after year around the world.
From Michael Jackson to Tina Turner, Rod Stewart, Robbie Williams, Pink, Beyonce and the Black Eyed Peas the brand has worked with some of the biggest music stars of the day since the 1980s. It has an equally strong heritage with football, and has featured some of the world's top players in a series of advertising campaigns from David Beckham to Thierry Henry and Ronaldinho.
Richard Evans is the President of Pepsi Co UK & Ireland, during his 20 years with Pepsi Co; Richard has built up an impressive track record across a range of Pepsi Co products, markets and operating models. Pepsi Co believes sustainable farming is the only way to grow. In the UK, they rely on the high quality oats, apples and potatoes produced at over 350 farms to make their great tasting products. Walkers Crisps, Copella Apple Juice and Quaker Oats are all made from British produce from British farms.
For over 25 years Pepsi Co has been investing in the future of UK farms and farmers. According to them they want to make sure that UK farmland remains productive for future generations of farmers and that's why they are aiming for '50 in 5' - to reduce their water use and carbon emissions by 50% in five years. Farming innovations like 'i-crop' will help them meet their ambitious targets. They are looking to working with many other companies and organizations to develop sustainable agriculture and champion change other than the farms they already work with.
[...] For over 25 years, PepsiCo has been investing in the future of UK farms and farmers. The company believes sustainable farming is the only way to grow. In the UK, it relies on high quality oats, apples and potatoes produced at over 350 farms to make its great tasting products. Walkers Crisps, Copella Apple Juice and Quaker Oats are all made from British produce from British farms. Weaknesses: ➢ Although PepsiCo UK has a much broader product base that includes beverages, foods and snacks, it is still particularly dependent on carbonated beverages which has accounts of causing various health hazards and are generally considered to be harmful to the body. [...]
[...] manufacture, bottle and distribute all Pepsi-Cola products in the UK and Ireland. Its sugar free drinks account for more than 50% of all its carbonated soft drinks sales in the UK. SWOT Analysis Strengths Weaknesses Strong Focus on Innovation Overdependence on Carbonated Soft Market Leadership Drinks and convenient snacks Should be able to sustain its acquisition spree Stiff competition Opportunities Threats Growing Demand in diversified Market Currency Exchange Risk Improved business and workplace Declining Demand for Carbonated Soft reputation Drinks Environmental and health hazards Strengths: ➢ When it comes to international presence, PepsiCo UK easily trumps other local makers. [...]
[...] In addition 32% of its 80 UK Directors are women. Threats: ➢ There is always a risk factor involved as currency exchange rates can make or break existing market demand and also affect the overall product. In an effort to insulate itself from market forces, PepsiCo has invested $ 29.3 million in farms in China and has hired 12,000 contract farmers in India for growing potatoes on 16,000 acres of land to retain the market status and quality .However, due to constant fluctuation in the currencies, the company needs to struggle its way through for ROI. [...]
[...] ' 1960 Expansion in the product line with Diet Pepsi and purchase of Mountain Dew 1965 Pepsi-Cola Company merged with Frito-Lay, Inc. to become PepsiCo, Inc 1986 PepsiCo was reincorporated in the state of North Carolina 1980 PepsiCo began to expand its distribution in Europe 2010 Made market presence in Europe through acquisition of Russian juice and dairy product brand Wimm-Bill-Dann Foods The company is working on countering the workforce shortfall, a threat that the company believes it will likely face by 2040 where a shortfall of 24 million in the workforce is estimated. [...]
[...] It needs to have a mandate on such practices to help in the positive progress of the company. ➢ According to recent reports of 2011,PepsiCo UK and Ireland has made slow progress to meet its own targets on providing healthier food and drink products in the UK following difficulty in consumer spending, as admitted by the company. ➢ It is at risk to lose out on major market segments due to non- compliance with the timelines made like that of children's lunchbox and breakfast ranges, which were to meet OFCOM's Nutrient Profile model and also one of the most eagerly awaited snack ranges for school children. [...]
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