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29 Jun 2011
doc

Is Wal-Mart good for America?

Essay - 2 pages - Business strategy

With over 5000 stores worldwide and 100 million shoppers per week in the United States alone, Wal-Mart is one of the largest corporations in the world. And with its astounding efficiency, profit margin, and customer base, it is also an extreme example of the free market system, and for that...

27 Jun 2011
doc

Cola War: Coke vs. Pepsi

Essay - 8 pages - Business strategy

Industry competition has given rise to extensive market efforts by companies to sustain their position by gaining an edge over competitors. Industrial trend helps company to set standards and design a strategy for the accomplishment of goals. Multiple set of strategies are devised in accordance...

27 Jun 2011
doc

Beyond the Borders

Essay - 9 pages - Business strategy

Lars Inman needs to turn RLK Media around in twelve months. With no marketable product on the table, his only option is to get their new iVid gadget in the market. He is faced with the decision whether to in-source or contract out its software development. This paper explores the different...

27 Jun 2011
doc

Online Music Distribution - Case of iTunes Music Store

Case study - 7 pages - Business strategy

Technology is changing almost every facet of what we do in our lives. Personal computers (PC) have invaded our homes and offices in a big way. Gone are the days when the PC was relegated to word processing, technical software code writing, mathematical calculations and such. These days, the PC...

14 Jun 2011
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Walmart Overseas: An analysis

Essay - 13 pages - Business strategy

The idea behind what would become Walmart was a store that would offer a large variety and volume of products offered at low prices, everyday. Sam and J.L. Walton, the founders of Walmart, believed that American small towns would benefit from a large retail shopping center because of the everyday...

06 Jun 2011
doc

Analysis of team charter

Essay - 2 pages - Business strategy

Groupthink is essential to productivity in the workplace. By implementing workgroups or a team building conducive atmosphere, the simple brainstorming one person would do on his own can blossom into new, innovative ideas that can be achieved only by working together. When a team is first...

06 Jun 2011
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Importance of personal values

Essay - 2 pages - Business strategy

Personal values are not only apparent, but also essential in business and personal life. Everyone has a core set of values, and while they differ from person to person, they often focus on such things as respect, honesty, community, accountability, justice, loyalty, and trust. The importance of...

30 May 2011
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Business Strategy: HTC Corp in 2009

Case study - 4 pages - Business strategy

After a its success in ODM[1] and mobile operator business[2], HTC decided to sell handsets under its own name in 2007. Despite having a very innovative product line resulting from substantial R&D expenses, HTC had not yet established a distinctive brand value. To reduce costs and build its...

30 May 2011
doc

Business Strategy: Domino's Pizza International Inc.

Case study - 4 pages - Business strategy

Thomas S. Monaghan began Domino's Pizza with one store in Ypsilanti, Michigan in 1960. To better serve his largest customer segment, i.e. University of Michigan students who were reluctant to go out for a pizza when preparing for exams, Monaghan began delivering to the customer's door....

11 May 2011
doc

The marketing strategies of organic fast food

Thesis - 22 pages - Business strategy

This paper focuses on the recent changes encountered in the fast food industry. Fast food restaurants are slowly changing their marketing strategies in order to meet new consumer attitudes and behaviors. The recent environmental issues and obesity problems are worrying consumers and therefore,...

10 May 2011
doc

Business Project: Champagne Armand de Brignac

Thesis - 11 pages - Business strategy

Armand de Brignac is champagne produced by the award-winning Cattier family, which has owned and cultivated vineyards in the Montage de Reims Terroir in the French Champagne region since 1763. Armand de Brignac Brut Gold is pressed from a perfectly balanced blend of three distinct vintages of...

03 May 2011
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Sanofi-Aventis: Merger strategy

Thesis - 6 pages - Business strategy

This case study allows us to analyze the implementation of a strategy of merger. Firstly, it permit us to observe what the external factors are that can lead companies to merge, then it highlights the risks inferred internally by such a strategy and lastly it gives us some ideas on how these...

15 Apr 2011
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Porter's five forces contribution to the SWOT model

Thesis - 5 pages - Business strategy

The SWOT model, abbreviation of “strengths, weaknesses, opportunities and threats", is a strategic tool, defined in 1971, for helping a company to analyze its internal context (strengths and weaknesses) and its external context (opportunities and threats), which have an impact on its...

12 Apr 2011
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Strategic Case Study: Amazon

Case study - 5 pages - Business strategy

Since its creation in 1995, Amazon has become an international brand. The company is actually one of the most recognized brands in the world and was the number one global online service in 2003. It was first a online seller of books then it progressively diversified to selling music, movies,...

28 Mar 2011
pdf

A Ferrero group: Strategy analysis of Kinder

Case study - 10 pages - Business strategy

The Ferrero Group is a company of Italian origin the founder Pietro Ferrero of which was a chocolate maker-pastry cook to Alba, a village of Piemont in the North of Italy. This company created in 1946 specializes itself in the candy and the chocolate factory. It expansion is really do in 1949 in...

22 Mar 2011
doc

Case L'Oreal - 'Synergie and Belle Couleur'

Case study - 10 pages - Business strategy

The company L'Oreal describes the story of a French family business which has become the world's number one cosmetics manufacturer. It is a multinational, which continues to remain the market leader by investing in research and development to offer innovative products and recovers its...

22 Mar 2011
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Strategic Marketing: Case of Dr Pepper Seven Up, Inc. - Squirt Brand

Case study - 8 pages - Business strategy

SSquirt is a carbonated soft drink that belongs to Dr Pepper / Seven Up, Inc. It is one of the leading brands that dominate market shares in the soft drink segment in the USA. Squirt is one of the best selling brands among citrus flavored drinks and its sales volume tends to stagnate faced with...

22 Mar 2011
doc

Strategic Management: Royal Dutch Shell

Case study - 10 pages - Business strategy

Shell is one of most globally renowned companies in the energy industry. The current environment requires the company to get involved in the creation of future solutions to meet the increasingly growing energy demands. So, Shell guides its strategy towards innovation and technology to meet this...

14 Mar 2011
pdf

Swarovski and the social media

Case study - 7 pages - Business strategy

Today, there are, on the one hand, the traditional media which use a transmitter that broadcasts a single message to targets audiences, and on the other hand, social media which include everyone, which is both the broadcaster, and the target. “Social Media is the democratization of...

14 Mar 2011
pdf

Competitive Advantage of France in Haute Couture

Market study - 10 pages - Business strategy

What does "Haute Couture" mean? "Haute couture" is a French term, which means high fashion. This expression refers to the elegance and taste of clothing (P. Paccaud, 2004). France - and particularly Paris - can be considered the birthplace of fashion. It is the largest fashion center of the...

07 Mar 2011
doc

Dubailand Case Study:Would the Pharaohs have dared?

Case study - 8 pages - Business strategy

Dubai is one of the seven Emirates that constitute the UAE - United Arabic Emirates - located between the Persian Gulf and the Oman Gulf on the Arabic Peninsula. Dubai is neither the capital nor the most populated Emirate, but it is the most popular and well known. Its fame is due to the media...

07 Mar 2011
doc

General Motors - Strategic management plan

Case study - 8 pages - Business strategy

The development of the automotive industry is probably the biggest revolution of the twentieth century along with Internet and telecommunications. Motor cars were invented in 1769 but we had to wait until 1890 to hear about the word "automobile". Since then, many car companies were born; cars...

07 Mar 2011
pdf

AMD: A Customer-centric approach to innovation

Case study - 9 pages - Business strategy

This report focuses on the microprocessor manufacturer AMD's current and future positioning on the processor market. It first analyzes AMD's prospective growth: Could the company's success in servers be leveraged to other segments? Then, it analyzes the competition with Intel: will...

07 Mar 2011
pdf

Limited perspectives for electric cars: Auto industry facing new challenges

Case study - 12 pages - Business strategy

The Earth is warming up. This assessment has been highlighted by numerous scientists for several decades and is currently one of the main concerns all around the world. Even if the causes are not objectively acknowledged, the fact is unquestionable: During the 20th century, the average...

06 Mar 2011
pdf

Sampling issues in Business Statistics

Case study - 7 pages - Business strategy

Data collection is an essential part of the decision making process. In order to avoid subjective variables in the process, it is essential to gather objective information on which the decision will be based on. Sampling is one of the methods that enable to collect data. The aim of this method is...

03 Mar 2011
doc

Nature of tourist lodgings

Case study - 4 pages - Business strategy

Accommodation is the central element of a trip and varies according to customers' needs and the nature of the product. There are different accommodations, reservation mechanisms, and choices in terms of accommodation to suit the customers' needs. France offers varied accommodation in the...

28 Feb 2011
doc

Organizational Development and Change Management: Case of Lenovo

Thesis - 5 pages - Business strategy

In today's ever changing business environment, it is essential for leaders at all levels to acquire the knowledge of organizational development as well as how to manage change in a strategic manner. In the long history of corporate change management, some seasoned predecessors wisely pointed out...

21 Feb 2011
doc

Strategic Marketing Plan: Case Zara

Case study - 16 pages - Business strategy

Founded by Armancio Ortega, the first Zara shop was opened in downtown Coruna in Spain in 1975. With this brand, he wanted to create stylish clothing inspired by the great fashion houses but at affordable prices. The brand proved to very successful and led to the creation of the company Inditex...

20 Feb 2011
doc

Philip Morris International's global strategy: Comparative cases of French and Chinese market

Thesis - 22 pages - Business strategy

In 1954, the US Tobacco company Philip Morris started to develop its sales activities overseas by choosing an accessible market not so far from USA by creating an affiliate society in Australia. In 1955, PM Overseas was born and was established as an international division. Today, Philip Morris...

20 Feb 2011
pdf

Wal-Mart's offer to Massmart - Porter's Five Forces and other relevant forces

Case study - 7 pages - Business strategy

Wal-Mart is thinking of implanting itself on a new continent: Africa. On November 29th, Wal-Mart offered $2.4bn for a majority stake to the South African retailer Massmart. We are going to assess the potential entry of Wal-Mart in South Africa through Porter's five forces and other relevant...