"Porsche is a German company that holds investments in the automotive sector. The company is headquartered in Zuffenhausen, in Stuttgart, Baden-Württemberg. It is jointly owned by the Piech and Porsche families, and Qatar holdings through the Qatar Investment authority.
The company was founded in 1931, an Austrian engineer, Ferdinand Porsche. In August 2009, Porsche SE and Volkswagen agreed to merge and consequently, in 2011, they formed the Integrated Automotive Group. The company currently produces Carrera, Boxster, Cayman sports cars, the Cayenne sports utility vehicle and Panamera. The company also comprises several subsidiaries and other operating divisions like Porsche Consulting, Porsche Engineering, Porsche design group, Mieschke Hoffman and Bertandt.
The company has been offering consultancy services to several other car manufactures like Audi, Mercedes, Opel, Daewoo, and so on. One significant initiative was that the company helped in the design of Harley-Davidson for its 60 degree water cooled engine and gearbox used in V-Rod motorcycle. Some of the company's remarkable initiatives include signature designs that feature air-cooled rear-engine configurations that are rarely found in other car manufacturers. Their models also appear well-balanced in their appearance and stylish. After tasting successes in motor racing, with its Porsche 550 Spyder, the company ventured into an air-cooled sports car called Porsche 911. Porsche also drew inspiration from Toyota and learnt its production methods. In 2004, Toyota began assisting Porsche in the line of hybrid technology.
As a globally-reputed manufacturing company, Porsche is built with strong ideals. The company's values and philosophies and to constantly stretch its own boundaries makes it committed to continual improvement. There are a host of hybrid proposals, green initiatives and sustainable practices adopted by the company so as to capture the untapped markets and gain foothold in diverse areas. This quality makes its vehicles long-lasting and they also meet standards in terms of quality and safety. As a result, the high performance meets practicality, thus bringing out dynamics with comfort and style. With its global presence and wide reach, the company is definitely moving ahead in the right direction.
The company also does its bit for the environment and is highly aware of the need to protect it. Some initiatives include the introduction of the direct fuel injection, hybrid drives in the Cayenne model, and lightweight construction that proves to be good for performance and the environment. In the first quarter of 2011, the company's profits before tax doubled to almost $740 million and made it one of the most profitable carmakers in the world. As sales volume began to add up, the company began expanding its sales and marketing operations."
[...] ➢ Changing consumer preference and perception: Luxury goods market has low customer retention rates attributed to changing customer preference and perception about brands. ➢ Porsche Risk Map (2014) Disclaimer: The risk map is prepared on our assumptions and is not taken from any public announcement or article. Source: Porsche Annual Report (2013) Corporate Social Responsibility-Society-customer integrated brand positioning Before 1994, majority of corporations started enhancing shareholder value to enhance long term sustainability. This was necessary due to fierce competitive pressures, price sensitive marketspaces and availability of scarce capital (Takala & Pallab p. [...]
[...] The company plans to accelerate its dealership network in Asia (particular China) by 30% in next 5 years (2018). Porsche will also be increasing its footprint into core markets i.e. North American dealership network to grow by in next 4-5 years (2017-2018). Thus, overall Porsche is aggressively focusing on new Asian markets along with aggressive investment into research & development to improve fuel consumption and long-term customer engagements. It is further shifting towards digital marketing channels such as online and social media (one- fifth of ad spend on these platforms) to enhance brand equity. [...]
[...] Porsche Automobil Holding SE is traded on Xetra stock exchange; with the enterprise offering cash dividend of €2; with five year growth of in 2014 (www.bloomberg.com). ➢ Society: Majority of companies post scientific management has reduced emphasis on in-house and outside human capital as machines (Smith, 2003). The knowledge era emphasized the human capital importance for improving cutting edge technologies to enhance competitive advantage (Smith, 2003). Empowering the Future, corporate responsibility program launched in China in 2008. The company donated 0.5 million Euro to UNICEF towards earthquake victims. [...]
[...] The company further, plans to enhance dealership network in US and Germany by and China by 30% in next 5 years (2018). Porsche is steadily shifting focus towards sedan and SUV based luxury automobiles from its traditional coupe and roaster product portfolio. In 2014, the newly launched compact tailor made SUV “Macan” is stipulated to witness strong volume sales of 63,000 units worldwide (Datamonitor, 2014). Reduce dependency on traditional style, design and culture and adopting changing technologies and consumer preferences is one of the key competitive advantages of Porsche. [...]
[...] In July 2012, remaining majority stake of was acquired by Volkswagen AG for initial capital investment of £ 3.6 billion. The company was incorporated by Ferdinand Porsche in 1931. Porsche Financial Performance (2010-2013) million Assets sales Sources: Volkswagen Interim Reports (2014) and Porsche Annual Reports ( & 2010) For fiscal year ending December 2013; Porsche generated net revenues of € 14.3 billion, with year-on-year growth of (Annual Report, 2013). Majority of its flagship brands witnessed strong double digit volume sales growth i.e Cayenne and Boxster On the other hand, the company witnessed strong demand across its Americas markets (United States Canada LATAM along with few core European markets (911 model in Germany Switzerland slightly offset by decline in Italy and France Net margins stood at (2012: 13.3 primarily attributed to improved geographical footprint; slightly offset by increase in personnel 12.5 and material expenses. [...]
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