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Tutorials/exercises in Business strategy

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08 May 2012

Research methods for managers

Tutorials/exercises - 16 pages - Business strategy

The core problem in this case was related with a production planning again. How many S and how many P can I produce in order to maximize my profit with production's constraints like limited raw materials (USB ports), limited assembly hours and limited quality control hours. The main lesson...

06 Oct 2010

International Marketing - Bonne Maman's jam

Tutorials/exercises - 14 pages - Business strategy

Since its inception in 1971, the French jam manufacturer Bonne Maman, a subsidiary of Andros, has become one of the main jam brands in France, with about 35% market share in 2008-2009 fiscal year. Its main power is the product itself, prying on the French spirit of the homemade. The taste and...

06 Oct 2010

Marketing of the 21th century: EcoATM, the French recycling market

Tutorials/exercises - 20 pages - Business strategy

EcoATM is a very young enterprise with good respect of the environment. Their main idea is to develop in the United States for the moment an ECycling machine. It's a machine in which you can put your electronic wastes. In exchange it gives you money. You can choose to keep the money or to give it...

29 Jun 2010

The road ahead for Spanish cars

Tutorials/exercises - 4 pages - Business strategy

This article elucidates my internship in the Spanish company, Zanini. The internship was spread over a period of six weeks. This family business, located in Parets del Valles in Barcelona suburb, specializes in the development and manufacture of plastic components for the automotive sector....

28 Jun 2010

The role of the works council in the company's internal communications

Tutorials/exercises - 4 pages - Business strategy

The Works council was established in 1945 with the aim of involving the employees in the running of the company and establishing cooperation between employers and employees without undermining the authority of the entrepreneur, and thus increasing competiveness. The purpose of the works council...

21 Jun 2010

Electronic commerce in the European union: The case study of Premier tours ltd

Tutorials/exercises - 23 pages - Business strategy

Electronic commerce has emerged with the development of the new information and communication technologies, the Internet and the World Wide Web. This paper addresses the theoretical issue of the electronic commerce by introducing the main theoretical issues and summarizing the few literary...

06 Apr 2010

Reasons for doing qualitative research into strategic decision-making process

Tutorials/exercises - 7 pages - Business strategy

Strategic decision-making process is a crucial part of strategy formulation and implementation. However, most inquiries into strategic decision-making process use quantitative methods. Even if there have been calls for more qualitative method for decision-making research, most researchers still...

06 Apr 2010

A model of contingent governance choice and performance in business process outsourcing: the effects of relational and process uncertainty

Tutorials/exercises - 12 pages - Business strategy

Business process outsourcing (BPO) is rapidly emerging as an imperative for competitive success in modern organizations. This study characterizes contractual coordination, or the mutual exchange of rights, and procedural coordination, or the relational norms and processes that facilitate mutual...

25 Jan 2010

Business strategy: Great chance for McDonalds to invest and develop in Vietnam's fast food market

Tutorials/exercises - 30 pages - Business strategy

Experts believe that Vietnam is the potential fast food market, but the available systems of fast food restaurants have not met the customer's demand yet. So, it is a great chance for McDonalds to invest and develop in Vietnam. Therefore, a project to analyze the chances, risks, competitors and...

23 Nov 2009

Report on Vodafone's success strategy in Europe

Tutorials/exercises - 59 pages - Business strategy

Following the Schumann declaration (1950) the European Economic Community (EEC) or Common Market, of six nations was established by the Treaty of Rome in 1957. Since this time, the number of member states has increased to fifteen, and successive treaties have gradually strengthened the degree of...

13 Nov 2009

Analysis of Cadbury's marketing strategy

Tutorials/exercises - 18 pages - Business strategy

This paper examines the launch of Cadbury's Fuse Bar and delves into marketing strategy of Cadbury. I will analyze the chocolate market using two sources of information • Secondary data, which is using information someone already has found. For example the Cadbury...

29 Oct 2009

Determination of hire charges on mobile equipment of MSG (mechanical) for external business at Tata steel

Tutorials/exercises - 45 pages - Business strategy

The project is a study of the cost structures in steel manufacturing company. It has been found that the heavy equipments which are supporting the mechanical maintenance services in the process of steel production are not put to use at the optimum level and there is some idle capacity left after...

28 Oct 2009

A research study on chocolate consumption in India in relation to Cadbury and Nestle

Tutorials/exercises - 7 pages - Business strategy

The Indian chocolate industry produces over 30,000 tones of chocolate products in year. The most important players in the Indian chocolate market are Cadbury and Nestle, now Amul is also emerging as one of the major players in the market. Today Cadbury and Nestle cater to the majority of the...

29 Sep 2009

A study on Ikea's strategy

Tutorials/exercises - 18 pages - Business strategy

The main Ikea's service is to provide all consumer design furniture at a low price. IKEA entails a qualitative change by making design and practical products at the same price than the basic one. IKEA creates something new by creating new processes through innovative design, production,...

29 Sep 2009

The Granola project

Tutorials/exercises - 25 pages - Business strategy

The Lefèvre-Utile Biscuit Co. was a bakery and cookie manufacturer established in Nantes, France in 1846 by Jean-Romain Lefèvre. Today it is known as LU and is a part of Kraft Foods. The name LU comes from Lefèvre and his wife and who was also the first associate, Pauline Utile. Their initials...

29 Sep 2009

From Eurodisney to Disneyland Resort Paris

Tutorials/exercises - 24 pages - Business strategy

Walt Disney is a famous world with lots of imagination and lots of dreams. Everybody knows Mickey, and Snow White. Every child can tell the history of Peter Pan or of the Sleeping Beauty. Some of these famous tales were created by Walter Elias Disney the creator of Mickey. The same person had the...

23 Sep 2009

An analysis of the Indian retail industry

Tutorials/exercises - 63 pages - Business strategy

The Indian retail sector is witnessing tremendous growth with the changing demographics and an improvement in the quality of life of urban people. The growing affluence of India's consuming class, the emergence of retail entrepreneurs and a variety of imported products particularly in the food...

17 Sep 2009

A study on the titanium processing factory (Kerala Minerals & Metals Limited - KMML) in India

Tutorials/exercises - 26 pages - Business strategy

Kerala is a land enriched with heavy mineral deposits. The western side of Kerala has been in the healing touch of Arabian Sea and the southern part of the sea shore has the rare and rich deposit of minerals, stretched along with sea cost beaten tidal channels, that is between Kayamkulam and...

28 Aug 2009

The penetration of Hutch (now Vodafone) in the Indian mobile market and research on the users

Tutorials/exercises - 42 pages - Business strategy

Hutchison Essar is a part of the internationally acclaimed Hutchison Whampoa group, a diversified, multinational conglomerate with its origins dating back to 1828 in Hong Kong. The parent company, Hutchison Whampoa Limited, is a part of the Li Ka-Shing group of companies. It is...

28 Aug 2009

The operational methods of Pepsi Co in India

Tutorials/exercises - 20 pages - Business strategy

A century ago, the world would have never expected that the syrup that cured the stomach disorders would quench the thirst of millions of people in the form of aerated beverages. The soft drinks, which we normally consume in our daily life today, were initially developed, as syrup for cure of...

28 Aug 2009

DuPont Auto refinishes India Pvt Ltd

Tutorials/exercises - 23 pages - Business strategy

The automotive segment is bifurcated into OEMs and auto refinishes and is one of the fastest growing sub sectors in the Indian Industrial paint markets. The OEM market is the most predominant one where the action has been remarkable in the last few years, with almost all the major automobile...

25 Aug 2009

Retention of guest with reference to reservation system used by the front office of a hotel

Tutorials/exercises - 28 pages - Business strategy

The front office department is the nerve center of any hotel. It is the first view that the guest gets of the hotel and if this place does not create an impression on the guest, then nothing will. It is this department which welcomes the guest to the hotel and arranges for all the required...

25 Aug 2009

A study on the kinds of departments that form a hotel

Tutorials/exercises - 33 pages - Business strategy

The past, present and perhaps the future of the hospitality industry are closely linked. Today's lodgings are a result of many centuries of social and cultural evolution. Comfortable, sanitary and lodging once was considered the exclusive privilege of the wealthy, but with the rise of industry...

25 Aug 2009

An overview of Coca-cola and its work process

Tutorials/exercises - 18 pages - Business strategy

The U.S. market for non-alcoholic beverages is valued at over $160 billion annually. Within this market, soft drinks account for roughly 59% of sales. Fruit juices account for a further 26% of the market, while hot drinks and bottled water account for 9% and 5%, respectively. The US Gross...

25 Aug 2009

A study of the various departments in a hotel and the cooperation needed to run the hotel smoothly

Tutorials/exercises - 19 pages - Business strategy

A hotel is not just one department nor is it a place where things just happen. It is a collection of various departments working together to make the organization, as a whole, a success. What one must appreciate is the size of the hotels and what it takes to make them run smoothly. This study is...

25 Aug 2009

A study of the different departments in hotels

Tutorials/exercises - 38 pages - Business strategy

The British law has defined hotel as ‘a place where a bonafide traveler can receive food and shelter, provided he is in a position to pay for it and he is in a fit condition to receive it'. The main aim of the hotel is to provide food and shelter to the travelers for a price. Hotel industry...

25 Aug 2009

A look at the company Delphi

Tutorials/exercises - 21 pages - Business strategy

Peter Drucker called the Automobile Industry as "the industry of industries". During the last few years, the production and management systems have been revolutionized in the automobile industry. One of the major changes in the industry has been the opening up and growth of several emerging...

17 Aug 2009

Corporate Social Responsibility (CSR)

Tutorials/exercises - 19 pages - Business strategy

The history of corporate social responsibility is as old as trade and business itself. Business-related operations, for example, along with laws to protect forests, can be traced back to almost 5,000 years ago. When we look at history, we can see that in Ancient Mesopotamia around 1700 BC, King...

17 Aug 2009

Strategic planning and implementation

Tutorials/exercises - 9 pages - Business strategy

In today's industrial market, the level of competition is increasing by the day and along with it, the difficulty of survival. We are seeing the Darwin's theory of Survival at its best. If you are not the best and don't evolve according to your surroundings, you would not thrive the environmental...

18 Jun 2009

The role of advertising effectiveness in changing customer's perception in relation to LG and its competitors

Tutorials/exercises - 80 pages - Business strategy

Modern marketing calls for more than developing a good product, pricing it attractively and making it accessible. Companies must also communicate with present and potential stakeholders, and the general public. Every company is inevitably cast into the role of communicator and promoter. For most...