Corporate Social Responsibility (CSR)
Tutorials/exercises - 19 pages - Business strategy
The history of corporate social responsibility is as old as trade and business itself. Business-related operations, for example, along with laws to protect forests, can be traced back to almost 5,000 years ago. When we look at history, we can see that in Ancient Mesopotamia around 1700 BC, King...
Strategic planning and implementation
Tutorials/exercises - 9 pages - Business strategy
In today's industrial market, the level of competition is increasing by the day and along with it, the difficulty of survival. We are seeing the Darwin's theory of Survival at its best. If you are not the best and don't evolve according to your surroundings, you would not thrive the environmental...
The role of advertising effectiveness in changing customer's perception in relation to LG and its competitors
Tutorials/exercises - 80 pages - Business strategy
Modern marketing calls for more than developing a good product, pricing it attractively and making it accessible. Companies must also communicate with present and potential stakeholders, and the general public. Every company is inevitably cast into the role of communicator and promoter. For most...
Market share of Hutch (now Vodafone in India) in comparison to other telecom services in India
Tutorials/exercises - 31 pages - Business strategy
The Indian Telecommunication network with 69 million telephone connections is the fifth largest in the world and the second largest among the emerging economies of Asia. Today, it is the fastest growing market in the world and represents unique opportunities for UK companies in the stagnant...
Strategy trend analysis in Indian IT industry
Tutorials/exercises - 44 pages - Business strategy
India, the world's largest democracy with world's second highest population after China and 7th largest area is also one of the fastest growing economies in the world. India's richness and diversity of culture, geographic and climatic conditions, natural and mineral resources are...
Indian IT companies VS MNC's
Tutorials/exercises - 32 pages - Business strategy
Reaching global competitiveness is the number one challenge for corporate India. We now operate in a global regime of relatively free markets and borders , and there is no longer sanctuary for Indian corporate, be they public sector or private sector and we are very far behind. When we look upon...
Competitive research on market size of cigarette brands
Tutorials/exercises - 33 pages - Business strategy
The cigarette industry in India is dominated by 4 players - ITC, Godfrey Phillips, VST (also a BAT affiliate) and GTC. These four companies together control almost 99% of the market. The cigarette industry faces competition mainly from the unorganized sector 'bidi' manufacturers, who are...
A study on the competitive analysis in the telecom sector
Tutorials/exercises - 45 pages - Business strategy
Technological changes in the telecom and computers have radically changed the business scenario. In turn, the new demands of business have spurred many telecom based technological innovations. In order to exploit these innovations for competing in global markets, business community the world over...
An empirical study of the Scottish attitude towards mobile phone product and services
Tutorials/exercises - 44 pages - Business strategy
Vodafone Essar is a cellular operator in India that covers16 telecom circles in India .the name of the company ,the marketing brand used is simply Vodafone .its offers both prepaid postpaid GSM cellular phone coverage through out India and is especially strong in the metros. Vodafone Essar...
A study on the White Goods Corporates
Tutorials/exercises - 35 pages - Business strategy
Nowadays, it is fashionable to use the word strategy. We hear people talk about defense strategies, business strategies for the game (be it cricket or chess), personal strategies, religious strategies and the like. The word strategy means several things to several people at different point of...
A comparative study of services and prices between public and private sector broadband providers
Tutorials/exercises - 33 pages - Business strategy
The advent of the Internet has set in motion a fundamental shift in the way business is done these days. The global business is shifting dramatically from a self-centered approach to more and more outward customer oriented approach and Internet is the one basic reason behind this shift. The speed...
Effectiveness of online advertising
Tutorials/exercises - 28 pages - Business strategy
Internet is fast emerging as a powerful medium of advertising in the new millennium. With the number of Internet users increasing manifold, the new medium is viewed as the advertiser's dream. The Internet is the fastest growing medium in the 2000's with millions of users and an average...
L'Oreal's penetration into the Indian market
Tutorials/exercises - 35 pages - Business strategy
L'Oreal India Private Limited is a wholly- owned subsidiary of L'Oreal S.A. L'Oreal Leadership is achieved through cutting edge technology and a portfolio of unique and well- known brands that answer all beauty needs and are marketed in a variety of distribution channels...
A comparative study of Malaysian Airlines
Tutorials/exercises - 39 pages - Business strategy
Generally, a Market was the place where buyers and sellers gathered to exchange their goods. The concept of market is very important in the marketing. Market is an area for potential exchanges. It is the place where goods are bought and sold. It is an area where a force of supply (seller) and...
Analysis of software project time overrun
Tutorials/exercises - 38 pages - Business strategy
A project can be defined as a plan or proposal; a scheme or an undertaking requiring concerted effort. Software's are the programs, routines, and symbolic languages that control the functioning of the hardware and direct its operation. They are instructions for the computer. A series of...
Business analysis of Air Deccan (Now Kingfisher Red)
Tutorials/exercises - 45 pages - Business strategy
Air transport is the most modern, the quickest and the latest addition to the modes of transport. Because of speed with which airplanes can fly, travel by air is becoming increasingly popular Air Deccan is a unit of Deccan Aviation Private Limited, India's largest private heli-charter...
A study on the E-Brands and case studies of Amazon.com, Boo.com & Gap
Tutorials/exercises - 57 pages - Business strategy
Over the past few years, there has been an explosion in the online world - an explosion that is also a harbinger of how business will operate in the future. Supply chains are being rethought, products and services reconfigured, and business models revamped. As such, the Internet is having a...
Business community and automation of business processes
Tutorials/exercises - 36 pages - Business strategy
The goal of this study was to understand the needs of business community for the automation/computerization of business processes and the level of automation that exists in business. The data was collected using a structured questionnaire through a direct interview method. One hundred respondents...
A study on GE's business strategy
Tutorials/exercises - 40 pages - Business strategy
GE Lighting is a leading supplier of lighting products for global consumer, commercial and industrial markets. Products include incandescent, fluorescent, high-intensity discharge, halogen and holiday lamps, along with portable lighting fixtures, lamp components and quartz products. GE also...
Sensitivity analysis of the fertilizer industry
Tutorials/exercises - 71 pages - Business strategy
Crude Oil is one of the most important sources of energy for a country. The prices of crude oil depend on many factors like Supply restrictions by Oil producing nations, demand for oil, uncertainties like war in the middle east and also the stability of US Dollar, in which crude oil is priced....
The Alliance Theater : A case study
Tutorials/exercises - 54 pages - Business strategy
Team Alliance initial objective is to focus on the key points that would help us gain more knowledge regarding the motivations and decision-making processes of the Alliance Theatre's 18-35 year old target market. Currently, Alliance Theatre's patrons are composed of 35-50 years old, more females...
The SKF group
Tutorials/exercises - 110 pages - Business strategy
The SKF Group is the leading global supplier of products, customer solutions, and services in the business of rolling bearings and seals. SKF Group's main competencies include technical support, maintenance services, condition monitoring and training. The Group also holds an increasingly...
The ITC group in a growing FMCG sector
Tutorials/exercises - 50 pages - Business strategy
Well-established distribution networks, intense competition between the organized and unorganized segments characterize the FMGC sector. It is expected to grow by over 60% by 2010. That will translate into an annual growth of 10% over a 5-year period. It has been estimated that FMCG sector will...
Bandwidth discovery: A demand side analysis of the bandwidth requirements of India's IT and ITES sectors
Tutorials/exercises - 45 pages - Business strategy
Frost & Sullivan is an international market-consulting firm headquartered at Palo Alto, CA and with offices across the globe. The focus of work done at Frost & Sullivan is to interact with clients, understand their requirements and use the relevant domain expertise to develop innovative growth...
Material management, concept and handling in Parle India
Tutorials/exercises - 39 pages - Business strategy
Material handling is a vital component of any manufacturing and distribution System and the material handling industry is consequently active, dynamic, and Competitive. Material handling is an important practical consideration in the design of new manufacturing and distribution systems, and...
Evolution of mobile commerce
Tutorials/exercises - 50 pages - Business strategy
How shall we define “mobile commerce”? Simple definitions of the term are emerging in the industry, but most tend to serve the commercial interests of those who coin them. Thus for some mobile commerce is purely concerned with shifting existing online shopping services onto cell phones,...
Supply chain management, concept and its uses
Tutorials/exercises - 40 pages - Business strategy
Supply Chain Management has dominated our lives, our thinking and our actions for almost half a decade now. From logistics to materials management to supply chain management, the evolution has been slow and stead. The decade of the 90's has been the most turbulent leading to large-scale adoption...
A study on jeans: A C Nielsen USA
Tutorials/exercises - 51 pages - Business strategy
Jeans are trousers traditionally made from denim, but may also be made from a variety of fabrics including corduroy. Originally work clothes; they became popular among teenagers starting in the 1950s. Historic brands include Levi's, Jordache and Wrangler. Today jeans are a very popular form...
All you wanted to know about Six Sigma
Tutorials/exercises - 39 pages - Business strategy
Six Sigma can be used to create a brand new business process from ground up. Six Sigma strives for perfection. It allows for only 3.4 defects per million opportunities for each product or service transaction. Six Sigma relies heavily on statistical techniques to reduce defects and measure...
The changing face of consumer behavior in response to organized retail markets in India
Tutorials/exercises - 33 pages - Business strategy
The retail sector in the developing countries is witnessing a huge revamping exercise as traditional markets make way for new formats such as departmental stores, hypermarkets, supermarkets and specialty stores. Rated the fifth most attractive emerging retail market, India is being seen as a...
