Air transport is the most modern, the quickest and the latest addition to the modes of transport. Because of speed with which airplanes can fly, travel by air is becoming increasingly popular
Air Deccan is a unit of Deccan Aviation Private Limited, India's largest private heli-charter company. With experience and reputation of Deccan Aviation, Air Deccan, the low cost, no frill brand ,was started by Capt. Gopinath, today the Managing Director of Air Deccan, inspired by South West Airlines of America low fare airlines and big success story in aviation industry with an idea to provide total connectivity to all parts of the state, covering even smaller regions.
Air Deccan began its operations on 25th of August,2003 with two ATR 42-320 aircraft. Since then there has been tremendous growth in all dimensions with the implementation of modern technology and systematic and continuous introduction of modern generation aircrafts. Today Air Deccan operates over 54 flights daily to18 destinations across the country. The airline's position of strength is in rock bottom rates and the sole reason for this growth is their effort of providing service of high standards to the customers. The Staff plays a vital role in rendering the finest service from the time one book one's ticket to the time one leaves the airport. It is the staff of Air Deccan who has achieved this success.
Their service to the customers comes from within. Researches have shown that employee satisfaction has great effect on their job performance. Hence Air Deccan is striving to achieve success through higher employee satisfaction which leads to higher productivity.
The study conducted on Job Satisfaction would give the management the knowledge of various factors to be improved on to increase the employee's job satisfaction. The study was conducted using a Questionnaire. Further the study showed that the employees are dissatisfied with the benefits and salary they received. It also indicated that company's communication network has to be improved .etc which are discussed in detail.
[...] Network - Air Deccan large network includes places which are tourism spots, business hub and pilgrimage spots attracting all kinds of customers Remote connectivity: Air Deccan's large network connects metros and smaller cities alike. Networks connect areas which are not connected by other airlines or transportation mode which gives them access to larger market there by pooling in large number of customers. Fleet :Air Deccan's fleet consists of only two types-ATR 42-320 and A320 facilitating of easy switch over to different routes , avoiding wastage of company resource on getting skilled labors and equipments needed for the aircraft helps it to serve better. [...]
[...] Air Deccan Business strategy is simple .Provide services at low cost which helps the company grow , increasing its market size which further helps to bring down the cost of service having economies of scale. The service and simple procedures at Air Deccan has brought in customers in large number. Air Deccan concentrates at a wider market and so provides wide range of services to customer, to choose the one which suits them, like they have 4 different distribution channels on-line booking, tele- booking, travel agencies and ticketing counters fro the convenience of the customer. [...]
[...] In such situations if the delay is more than 2 hours Air Deccan tries to inform the passengers through all possible means and if the delay is more than 2 hours at the request of customers, Air Deccan refunds the entire amount of fare, or will arrange for the transport for the same destinations on an another Air Deccan flight with available seats. Air Deccan Airlines will not begin the boarding process before confirming the flight departure, i.e a chance of no flight delayed at the gate for two or more hours. [...]
[...] Air Deccan has got an excellent management which consists of people experienced from other airlines like Jet Airways, Sahara Airlines, Indian Airlines . and a team of young and energetic employees with less or no experience with lot of new ,innovative ideas, and new technology's knowledge. This Experience and new and fresh ideas will together make Air Deccan realize its dream. Air Deccan follows ‘Lean and mean staffing' which help them in keeping the costs low. They go in for job enrichment where ever possible for maximum utilization of the manpower Value added services: In the long run of success, the value added services they provide to customers play an important role. [...]
[...] WORKING TITLE study on Job Satisfaction of Employees at Air Deccan Statement of the Problem The Airline industry in India is going through a critical phase. It faces serious challenges in economic slowdown since 2002. Only those airlines with strong fundamentals and the conscious of quality and excellence will survive. Most companies have today realized the importance of satisfied employee's in this rapidly changing global scenario. They have realized that money is not the only factor which makes the employees contribute to the company, but lot more depending on preference of the employees. [...]
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