Reaching global competitiveness is the number one challenge for corporate India. We now operate in a global regime of relatively free markets and borders , and there is no longer sanctuary for Indian corporate, be they public sector or private sector and we are very far behind.
When we look upon the fantastic and gigantic histories of the above companies , it simply says everything about itself. Something very different from others and far-thinking than the ordinary ones. Everyone made themselves a space in the global business and some even became monopolist. But when look towards our Indian companies, do we feel they really have a footprint on globe? They have substantial resources, capital, human power, government support , but what lacks them to be as a company like MICROSOFT.
Globalization is the new buzzword. Every leading corporation today talks about participating in the global economy. Yet , we do not have a single brand with a global footprint.
Can India's status as an economic superpower materialize in the absence of global brands? Can we have global brands without having a global footprint? Can we have a global footprint without building a world-class proposition? Can we have a world class proposition without building companies with world-class competencies?
Microsoft Corporation (NASDAQ: MSFT, SEHK: 4338) is an international computer technology corporation with 2005 global annual sales of close to $40 billion USD and about 64,000 employees in 85 countries and regions which develops, manufactures, licenses, and supports a wide range of software products for computing devices. Headquartered in Redmond, Washington, its most popular products are the Microsoft Windows operating system and the Microsoft Office suite of productivity software, each of which has achieved near ubiquity in the desktop computer market.
[...] While on one hand it has become a ‘cash cow' for the Indian firms, on the other hand it acts as a stumbling block for companies like Talisma and ITTIAM when they go to sell products. But when it comes to high-end consulting and productized solutions, Indian firms have a daunting task ahead in terms of shedding the ‘cost-effective services' image. “Indian firms don't have sufficient brand equity in high-end consulting, but then if we look at the MNC subsidiaries in the country, they are all employing Indian professionals,” says Gopalakrishnan. [...]
[...] After the market saw a flood of IBM PC clones in the mid-1980s, Microsoft used its new position, which it gained in part due to a contract from IBM, to dominate the home computer operating system market with MS- DOS. The company later released an initial public offering (IPO) in the stock market, which netted several of its employees millions of dollars due to the ensuing rise of the stock price. The price of the stock continued its rise steadily into the early 2000s. [...]
[...] Wipro, along with other Indian IT Services Companys like Infosys and TCS, are spearheading India's booming Business Processing Outsourcing(BPO) sector. Wipro Limited achieved a PCMM Level 5 and SEI CMM Level 5 certification as an IT Services Company in 1995. History Wipro was set up in the backdrop of the small town of Amalner in Maharashtra in 1945. Primarily an oil factory, the chief products were Sunflower Vanaspati and 787 laundry soap by-product of the Vanaspati operations). The company was called Western India Vegetable Products Limited, with a modest presence in Maharashtra and Madhya Pradesh. [...]
[...] The Indian IT companies did some on site body shopping, small low-end projects and some project work, done remotely. On the other hand, the global MNC's, till 2001, had a good going. They had pretty much a monopoly on things like outsourcing, Intellectual Property in IT industry, consulting, etc. They did a lot of big projects and had long-term relationships with clients. There was limited price competition between them as each one had its own niche. So, for the big projects there was hardly any competition for them and the margins were also high. [...]
[...] The Windows changeover was frequently referred to in the industry as "the head-fake" In the ensuing years, the popularity of OS/2 declined, and Windows quickly became the favored PC platform also marked the founding of Microsoft Research, an organization in Microsoft for researching computer science subjects, and Microsoft Visual Basic, a popular development product for companies and individuals. 1992–1995: Domination of the corporate market The Microsoft sign at the entrance of the German Microsoft campus, Konrad-Zuse-Str Unterschleißheim, Germany. Microsoft became an international company with headquarters in many countries. [...]
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