The toy market has undergone profound changes over the last twenty years. In fact, toys have become more complex: they contain more and more mechanical pieces, and technologies to make them are becoming more advanced. They are also often dependent on the influences of fashion and films. Moreover, the market has suffered the invasion of Asian manufacturers, who have changed the situation by offering lower quality toys at lower prices. These new players are formidable competition for European manufacturers.
[...] Power of suppliers: Dependence of manufacturers relative - Have subsidiaries to subcontractors. Threats of potential entrants: - Barriers to entry (advertising Subcontractors who start their own budget) businesses - Customer loyalty (ISO) Protection of technologies. Competitive intensity: Highly competitive market, with a Differentiation, reduce fixed tendency towards concentration, costs, Growth rate of 10% in Europe, Innovation Minimum turnover of 300 million to Protection of technologies. enter the market, Strong product differentiation, Very high fixed costs Power of State: Quota Policy. [...]
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