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31 Oct 2009
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Case study: Restructuring Exide

Case study - 8 pages - Business strategy

Exide is one of the major manufacturer in automotive segments, it faced financial crisis in the 1990's. Exide was on the verge of losing its leading position to its competitors. Exide was divided on the basis of distinct product line. This in effect led to demotions amongst some...

30 Oct 2009
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The BMW group - Surviving the bust

Thesis - 10 pages - Business strategy

As an economy expands the risk appetite of the people increases considerably. Although the automobile market has been witnessing boom there are isolated cases of failures. This report consists of nine sections and its aim is to learn more about the BMW Group...

30 Oct 2009
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Apple Inc: Building a corporation the Apple's way

Thesis - 10 pages - Business strategy

Apple Inc is famous for launching fast selling products. We have to see if Apple is really on the right track or if they will be seeing the trough of a business cycle sooner than later. First we will go over the Apple Inc Business functions, then we will look at where they are...

29 Oct 2009
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Determination of hire charges on mobile equipment of MSG (mechanical) for external business at Tata steel

Tutorials/exercises - 45 pages - Business strategy

The project is a study of the cost structures in steel manufacturing company. It has been found that the heavy equipments which are supporting the mechanical maintenance services in the process of steel production are not put to use at the optimum level and there is some idle capacity left after...

28 Oct 2009
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Emerging antibiotic resistance among the uropathogens

Essay - 6 pages - Business strategy

Urinary tract infection (UTI) is a frequently encountered condition seen in clinical practice. It is a broad term that encompasses asymptomatic bacteriuria and asymptomatic infection with microbial invasion and inflammation of urinary tract (Kunin, 1964) . While UTI affects...

28 Oct 2009
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A research study on chocolate consumption in India in relation to Cadbury and Nestle

Tutorials/exercises - 7 pages - Business strategy

The Indian chocolate industry produces over 30,000 tones of chocolate products in year. The most important players in the Indian chocolate market are Cadbury and Nestle, now Amul is also emerging as one of the major players in the market. Today Cadbury and Nestle cater to the majority of the...

28 Oct 2009
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A study on the Indian chocolate industry

Thesis - 19 pages - Business strategy

The size of the market for chocolates in India was estimated at 30,000 tones in 2008. Bars of moulded chocolates (like dairy milk, truffle, amul, milk chocolate, nestle premium, and nestle milky bar(comprise the largest segment, accounting for 37% of the total market in terms of volume. The count...

28 Oct 2009
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An overview of the Indian four wheeler industry in relevance to Maruti Udyog limited (MUL)

Thesis - 14 pages - Business strategy

The automobile revolutionary era in India started with the commencement of foreign collaborated establishments like Maruti Suzuki, Daewoo, Ford, Opel, Hyundai, etc. the old concept of Fiat and Ambassador which prevailed in India for about half a century is now virtually wiped off. The revolution...

28 Oct 2009
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Business strategy of Sahara Airlines in India

Thesis - 13 pages - Business strategy

Sahara has one of the largest infrastructures in the private sector in India. It has a workforce of over 6, 00,000 truly committed individuals. The company has never had any union related problems due to the fact, that there is no union in the Sahara Group. The organization has a unique...

28 Oct 2009
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A survey on customers to understand Standard Chartered bank's market penetration in India

Thesis - 6 pages - Business strategy

Primary data: The data has been collected with the help of a questionnaire with a view of obtaining the information on all the aspects relating to the banking industry in general and Standard Chartered specifically. Secondary data: This data has been collected through Internet analysis...

28 Oct 2009
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A study on branding with reference to laws of internet branding

Thesis - 8 pages - Business strategy

Time is money. And probably the quickest way to save time and create business, thereby generating income, is through e-commerce. But there is still a relevant question related to whether e-commerce business between consumer and the marketer would, in future, completely outplace the retail...

28 Oct 2009
doc

Coca-Cola's product marketing strategy

Thesis - 5 pages - Business strategy

The Coca-Cola Company: Who would have ever thought that what began as a local soda fountain curiosity on May 8th 1886, would become the world's favorite soft drink. From its simple beginnings, Coca-Cola has grown to be a part of life in cities and towns around the world. The Coca-Cola Company has...

27 Oct 2009
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Case study: Nokia

Case study - 5 pages - Business strategy

Nokia needs no introduction. Nokia, probably the largest manufacturer of cameras has held its leadership position in the cell phones industry as well. Nokia's constant innovation coupled with focus on user friendly technologies has helped secure leadership position in mobile communications....

27 Oct 2009
doc

Case study: British American tobacco company

Case study - 7 pages - Business strategy

Financial analysis usually deals with comparison of current year's performance with the previous year's performance. This is accomplished by mathematical tools known as ratios. British American Tobacco Company was formed as the result of a joint...

27 Oct 2009
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The strategy of investment and development of the French companies in Poland

Dissertation - 75 pages - Business strategy

This paper deals with the strategy of investment and development of the French companies in Poland. In a first part, the author discusses the theory of Foreign Direct Investment, more commonly called FDI: its different types and their alternatives, their motives, benefits and risks. In the second...

27 Oct 2009
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An overview of the off shoring concept

Thesis - 9 pages - Business strategy

Mindcrest, a Chicago based legal firm, had younger associates who wanted to do more challenging work rather than doing simple legal work related to research and routine legal affairs like filling of qualified domestic orders. And also clients were not ready to shed $ 200 for such...

27 Oct 2009
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SWOT analysis of Coca Cola and Pepsi Co

Thesis - 10 pages - Business strategy

The last time I saw the clash of the two soft drink giants was in the advertisements they promoted where each of them came out of their ethical way in promoting their products though the media for an international cricket tournament few years back. This paper doesn't involve the clashes but only...

27 Oct 2009
doc

An analysis on the merger of Reebok and Adidas-Salomon AG

Thesis - 6 pages - Business strategy

The sporting goods industry has seen many Mergers and Acquisitions(M&A) driven by the rising competition and industrial growth. In August 2005,Adidas-Salomon AG (Adidas),Germany's largest sporting goods maker announced acquisition of the US-based Reebok International Limited(Reebok) for $3.8...

27 Oct 2009
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Challenges that a company faces at the event of merger and acquisition

Thesis - 5 pages - Business strategy

Globally most of the companies started a new tendency of either combining firms or buying of one company by the other for obtaining additional benefits and technology. This is referred to as Merger and Acquisition. Their history helps to understand the evolution of the M&A's in the world. ...

27 Oct 2009
doc

Mechanisms involved in out-sourcing and off-shoring

Thesis - 8 pages - Business strategy

Many years ago companies used to buy other companies to extend their conglomerates which mean a large company can be formed by joining together different firms. Actually these companies or smaller firms which they used to buy were related to their business and most often they were the supplying...

27 Oct 2009
doc

Challenges faced in a foreign market

Thesis - 5 pages - Business strategy

The number of companies operating internationally is increasing at an alarming rate in the recent times. Due to high competition there is a larger task for the companies which are based abroad.They should analyze the advantages and disadvantages before entering the market. Culture, politics and...

27 Oct 2009
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Importance and need of creating a brand image

Thesis - 6 pages - Business strategy

Brand image is the impression in the consumer's mind of the brand's total personality (real and imaginary qualities) and brand image is developed over a period of time through advertising campaigns with a consistent theme, and it is authenticated through the customer's direct experiences. ...

14 Oct 2009
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The need of customer relationship management (CRM) to succeed in the world of business

Thesis - 26 pages - Business strategy

A woman once purchased a car, and several days before the scheduled delivery date, she got a call all from the sales manager at the dealership. Fearing the expected bad news about the potential delay in the delivery date, she answered the call with trepidation. To her surprise manager asked her...

14 Oct 2009
doc

Organized retail sector in India

Thesis - 17 pages - Business strategy

Retailing is defined as a definite set of activities or steps used to sell a product or a service to consumers for their personal or family use. It is responsible for matching individual demands of the consumer with supplies of all the manufacturers. Retail is India's largest industry, accounting...

14 Oct 2009
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The mindset of the people towards the concept of event management

Thesis - 10 pages - Business strategy

The present study has been undertaken to get the first hand exposure on the mindset of people towards the Event Marketing concept and their involvement in events, as and when they come across, if any. A questionnaire was designed keeping in mind the requirements for study & analysis of the...

12 Oct 2009
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Methods of decision-making

Thesis - 2 pages - Business strategy

All individuals make perceptions in their own way based on different individuals and assorted situations. A perception is defined as how people view others or objects by interpreting an impression to give meaning to their surroundings. Perception is the process of organizing ones sensory data. An...

12 Oct 2009
doc

Automotive industry

Thesis - 5 pages - Business strategy

The automotive industry includes the development, model, manufacture, marketing, and trade of motor vehicles. In the 20th century automobiles have increasingly developed the world and changed the way individuals do business and travel. Automotive fabrications are amongst the biggest companies...

12 Oct 2009
ppt

Entering the global market

Presentation - 7 pages - Business strategy

In today's world of business competition, entering a product into the foreign market is a great opportunity for a business to become highly successful. However, there are several aspects the company should consider before entering into the business world of exporting to foreign countries....

12 Oct 2009
doc

McDonalds - Strategic audit

Thesis - 5 pages - Business strategy

The case time setting is the year 2007. Headquartered in Oak Brook, Illinois, McDonald's common stock is publicly-traded on the New York Stock Exchange under the ticker symbol MCD. The mission statement: to be the world's best quick service restaurant (2). Being the best...

12 Oct 2009
doc

Starbucks - Going global fast: Case study

Case study - 4 pages - Business strategy

The international coffee market is a very competitive market. There are increasing numbers of competitors, such as full service restaurants and other coffee shops, entering the growing specialist coffee market in recent years. Starbucks must be aware of this strong competition all over the world...