Driving change in the merger: Renault - Nissan and Carlos Ghosn's leadership
Thesis - 6 pages - Business strategy
In 1999, the Japanese manufacturer Nissan was on the verge of bankruptcy with, all indicators flashing. The company faced recurring financial losses. Its debts exceeded 22 billion dollars and its stock market value is still plummeting. In addition, the company manufactures expensive cars and its...
Axa's business strategy
Thesis - 4 pages - Business strategy
Globally diversified and internationally reputed (strong brand; market share: 3% of the world insurance market), AXA is a leading global insurance (with a more than €90 billion turnover, 65 million customers worldwide, and 150,000 employees) and asset management (3rd largest asset manager in...
The European business environment, Renault-Nissan
Thesis - 2 pages - Business strategy
Renault-Nissan knows so many direct competitors. Indeed, it is within the same criteria as PSA, Fiat or Toyota. We shall now see below, what are the distinctive capabilities that allow Renault-Nissan to stand out and differentiate from others. For this, we must first review the internal diagnosis.
The changing distribution of Coca-Cola and Pepsi-Cola USA
Thesis - 10 pages - Business strategy
The market for soft drinks and Cola is seen to be engaged in almost a century of real war, particularly between two leaders in this sector: Coca-Cola and Pepsi-Cola. These two companies of American origin represent the epitome of the evolution of the firm. How then do we not use the competition...
Using Porter's five forces to understand Orange's strategy
Essay - 1 pages - Business strategy
In order to establish the quality of strategy of the Orange Group and what it can be in the future, the analysis of the five forces of Porter is essential. On examination it is possible to identify the key success factors of the sector and to know what elements are needed to master in order excel...
The possibility of creating a need
Thesis - 4 pages - Business strategy
Today, competition is getting very tough. Companies must therefore reach and differentiate themselves to attract a clientele that, over a period of time, has become increasingly volatile. The needs of individuals have evolved over time, in their physiological area and their safety needs....
Internal marketing: Dell and retention of executives
Thesis - 7 pages - Business strategy
The concept of internal marketing, under which the employee is considered a customer, emerged during the 1980s. In this context, any inability of the company to meet the expectations and needs of the customer was incurred due to the dissatisfaction of the latter, which affected the global...
Environmental analysis of toy manufacturers
Thesis - 3 pages - Business strategy
The toy market has undergone profound changes over the last twenty years. In fact, toys have become more complex: they contain more and more mechanical pieces, and technologies to make them are becoming more advanced. They are also often dependent on the influences of fashion and films. Moreover,...
Internet and recruitment
Thesis - 7 pages - Business strategy
In a global environment where technology is advancing, there are a lot of new players, the ICT (Information Technology and Communication), the intranet companies and the Internet. The evolution of technology has a significant impact on our lives every day. This is particularly true of Internet...
Art and culture in branding
Thesis - 4 pages - Business strategy
Art is the means used to produce an aesthetic creation. From the beginning of humanity, art has been the vehicle of thought, the vector of emotions. It is the graphic or sound understanding of the deep interior of our beings. Culture is defined as the data acquired and transmitted within a social...
Specialization or diversification: Choice of the ideal strategy to adopt for a company
Thesis - 6 pages - Business strategy
The subject of industrial economy describes the growth of businesses. Specialization reflects the desire of the company to limit its development to an area where it controls the bulk of its business or skills. This is the simplest and the most common strategy. This is a ploy adopted by a...
Analysis of the advertisement of Coca-Cola Light "The young woman and the Priest"
Thesis - 3 pages - Business strategy
Coca-Cola Light is a brand owned by The Coca-Cola Company. It is advertizes through visual media such as TV and the internet. Coca-Cola fans are frequent viewers of TV ads on the internet. The Internet ensures better retention than TV ads. Beside seduction advertising is more theatrical and is...
Understanding consumer behavior and its importance
Thesis - 5 pages - Business strategy
The classification of consumers is an important area of study in market research. Marketers have to classify them based on their age, social status, purchasing power, lifestyle, needs and aspirations. Among them, the most obvious segmentation is based on criteria of age and generation. These...
For those who enjoy economics
Essay - 17 pages - Business strategy
The success of a new business areas always require you to know what their business and will invest how to have a favorable opportunity. Form and stating your objectives in a detailed plan that it would be for you to orient business. These goals will only lead to you going to be the final...
Case study: Levis Strauss Signature
Case study - 4 pages - Business strategy
The denim apparel market since the year 1873 became a segment offering ideal conditions for the growth of Levis. The company derives maximum profit from its operations in the denim apparel segment. Based in San Francisco, the company employs 12,300 people and generates 64% of its net sales in the...
China: The eldorado of luxury
Thesis - 6 pages - Business strategy
“Five years ago, there were about 20 to 30 luxury shops here. Today everyone is here and their networks in continental China are becoming more and more significant," McKinsey management consultant Jacques Penhirin (partner of the McKinsey management consulting firm) told AFP. This is a...
The cemetery for dogs
Case study - 4 pages - Business strategy
Mr. and Mrs. Levesque wanted to start their own business by opening a cemetery for dogs in the Lyon region. The idea came to the couple after the death of their dog. The pet cemetery which is the burial ground for dogs and cats has been landscaped by a landscape architect. In addition, Mr....
Volkswagen - History and perspective
Thesis - 6 pages - Business strategy
Adolph Hitler took over Germany in the early 1930s. Those days, the German automobile industry had only expensive models of cars and an average German could not afford anything other than a motorcycle. Cars were rare and were reserved mainly for the army. At this juncture, Hitler called for a...
Sony - The leader in the video game industry
Thesis - 6 pages - Business strategy
When we look at the video game industry, we can see four major players. All of them are more or less interrelated. The producers of video consoles: the leaders in this market are Sony, Nintendo and Microsoft. The undisputed leader is Japan's Sony. Microsoft, the U.S. firm, has recently...
Case study: Samsung
Thesis - 4 pages - Business strategy
Between the years 1980 to 2005, Samsung entered the memory chips market and has quickly ascended to the position of market leader. This paper will analyze the factors behind this success and analyze how this position can be affected by recent market developments. A memory chip is a standardized...
Pepsi and Coca-Cola (Coke) war
Thesis - 4 pages - Business strategy
Coke and Pepsi have both have been the results of experiments conducted by creative pharmacists, John Pemberton and Caleb. D. Bradham respectively. Their creation has sparked off a rivalry between the two companies that has continued since the inception of both the companies. The rivalry between...
The e-CRM strategy
Thesis - 5 pages - Business strategy
The rise of the Internet has given rise to the existence of paperless client relationship, giving way to the e-CRM. This is a dual commitment towards efficiency and economy. While the client now enjoys multiple ways to interact with the company (letters, outlets, telephone platforms, the...
Tata's Nano
Thesis - 3 pages - Business strategy
The Tata Group is a powerful diversified Indian industrial conglomerate that is worth more than 28 billion dollars. The Tata Group is one of the largest private groups in India and is recognized world wide. The group includes many companies like Tata Motors, Tata Consultancy Services, Tata...
Business events
Thesis - 4 pages - Business strategy
The event, in marketing terms is a pretext used to advertise or change a course of action. It is characterized by the rupture it causes in a process, a habit which can then allow the beginning of a new communication strategy. In general, we can say that the event in its marketing approach is...
SWOT Analysis - Pepsico in France: opportunities and threats - published: 22/07/2010
Thesis - 3 pages - Business strategy
Since its introduction to France in the 1960's, PEPSICO has been steadily increasing its turnover on the French soil. The company has managed to integrate and carve a niche for itself in the market for soft drink. This market is valued at over EUR 4 millions. In spite of the rapid growth PEPSICO...
Call centers in France
Thesis - 5 pages - Business strategy
Call centers are platforms for managing a large number of incoming and outgoing phone calls through the telephone, either using an operator or through an automated system. The call center may be constituted by an undertaking for its own needs, but it is most often operated by professionals whose...
Case study of Twingo
Thesis - 8 pages - Business strategy
Renault's presence in the Japanese market dates back to the 1950's, where about 50,000 cars were sold. However, the import of cars to the Japanese market declined considerably during the 1960s. It was not until 1994 that Renault saw its sales increase in Japan with the signing of a contract with...
Customer loyalty: An axis of development of direct marketing
Thesis - 6 pages - Business strategy
Customer loyalty- new development opportunity for direct marketing: At the outset, it would be good to define or analyze at least two keywords of this concept. On one hand we have direct marketing, which is a technique of communication and sales with the aim of broadcasting a personalized...
Home Box Office (HBO): HBO strategy
Thesis - 8 pages - Business strategy
Home Box Office (HBO) is a U.S. television channel. It has served as a model for Canal (the French T.V. channel) in France, creating a culture of pay channels, placing the film at the heart of its bid. HBO focuses its programming and television broadcasting on a series that creates a new genre....
The failure of the introduction of Wal-Mart in Germany: Analysis and reasons
Thesis - 5 pages - Business strategy
In 1962, Sam Walton opened the first Wal-Mart Store in Rogers, Arkansas, in a rural area. After one year of operation, the store had sales exceeding one million U.S. dollars. With this success, the supermarket chain grew at an increasing pace. In 1967, there were 24 stores in eleven U.S. states...
