The aim of our proposal is to attract new customers and adapt C2D to the new market industry. C2D likes all companies in the world needs to adapt itself everyday to stay competitive in the actual market. The company image is important now more than ever and each company must find new markets to keep growing. Nowadays, computer technology evolves so fast that a lot of product can rapidly become obsolete. It has been proved that after only one year a computer has lost 45% of its original value. Creating a second-hand service for can attract a new category of customers such as young customers or low wages customers. Today everybody needs a PC from the child who wants to learn to the retired person who wants to try. By opening a second-hand space in your stores you can hope to sell new products to people that first came in just to buy second-hand items. You'll target new categories of customers such as elderly people or people that need a PC but don't want to pay too much. To implement that new activity you need to free space in your warehouses. How will you do that?
You need to review the management of your stock so that a product only stays a couple a months in the warehouse before being sold. All unsold items can't stay and waste space because if you lose space you lose money! It's very important to always be aware of items that are in stock. Each customer that comes in one of your stores hope to find and come back home with the item he expected to buy. We can't make customers wait after they bought an item.
[...] Today everybody needs a PC from the child who wants to learn to the retired person who wants to try. The Second hand items market is a huge market that will increase in the next few years. A new second-hand service: By opening a second-hand space in your stores you can hope to sell new products to people that first came in just to buy second-hand items. You'll target new categories of customers such as elderly people or people that need a PC but don't want to pay too much. [...]
[...] To realise this deliverable we need 2 persons, it will be during 1 month and it will cost 45.000 dollars. In parallel, we propose to organize a sale promotion to sell out the old products which are still in the stock. Second deliverable : Creation of a second hand service This service will be created to develop second hand market in the enterprise. Customers bring back their useless or old products to the shop, but not necessarily old products, but maybe a product which was bough 6 or 8 months ago to benefit from the new technology. [...]
[...] So we propose to install a service where your clients can put their old computers. In order to intice them to recycle their useless computers, you can propose them a discount on a next purchase in your company. As a matter of fact, Hydro Ottawa, the second largest municipal electricity distribution company in Ontario, has developed a program named PowerWISE which consists notably in giving money in exchange of they old refrigerators. But this action was limited to the one thousand first fridges. [...]
[...] In that case a Non Governemental Organization will come to take it in order to send it to countries in need. ( red line) 9 Estimated increase of delivery-installation service The objective of the third deliverable is to create a service of delivery-assistance for computers, or internet connetion. We will estimate the potential market, to define the needs in term of employees and transport first year second year third year fourth year fifth year customers assistance service expectation Image of ecology To define the fourth deliverable, we will estimate the potential market which will generate by a better ecological implication of the company. [...]
[...] Clients may be given two possibilities: - Buy a new product thanks to the discount that the company will attach to the customer. - Or just leave the old device , in the hope that customers will look around the shop to buy a new product. For the second hand products, there are three possibilities: - Products will be repaired and sent as a second hand product - Products will be recovered, if products are too old or technician seems this product is up to date. [...]
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