As an introduction to this subject, we can emphasize on idea of 'a job for a life'. It doesn't exist anymore in the modern days. In fact, securing employees loyalty is an essential priority of companies. It allows the company to be competitive. There are many means to secure the employees loyalty. Firstly, we will explain the things that should be done before establishing a loyalty strategy. Next, we'll examine examples of different strategies to secure loyalty. Finally, we'll take the case of two companies which have developed Quick and AFD Technologies. Managers have to listen to the employees in a company. They have to get information from the employees and to report it to the HRM in order to constantly improve working conditions. They also have to communicate with the HRM on the needs, performance, evolution, problems and suggestions from employees who are under their responsibility.
[...] The payment strategy Payment is a factor which encourages employees to stay in the firm. This firm can build its own payment strategy according to the modification of three points First, direct payment is an essential point. It is composed of the base salary, individual and collective group bonuses. The salary basis is calculated thanks to the classification scale. The firm can choose to increase those salaries is changing this scale. Bonuses reward employees' performance, for example a bonus based on objectives is paid to the employees when they reach a certain amount of determined turnover. [...]
[...] A pleasant working environment The new generation of employees attaches lots of importance to the environment in which they work. The presence of a dynamic works council is a real positive point in a firm. The organization of thematic events, the creation of sports and cultural clubs can help retain staff loyalty More and more leading firms invest in the well being, the comfort of their employees; we can mention the PSA firm which has created a “city inside the firm” meaning that there are childcare centers, sports clubs and dry cleaners. [...]
[...] Managers have to listen to the employees in their life inside the company. They have to get information from the employees and to report it to the HRM in order to constantly improve working conditions. They also have to communicate with the HRM on the needs, performance, evolution, problems and suggestions from employees who are under their responsibility. Like in all processes, there is a procedure to follow to establish a loyalty strategy. First, you have to inform your HRM and to validate the decision with him. [...]
[...] If it's necessary (depending on the interview), trainings are offered to the manager. The result of this loyalty policy is very positive because: • 70% of managers began as a team member • 97% of restaurant managers and 71% of managers were promoted internally. AFD Technologies is a software engineering company. In 2005, the staff turnover rate was 30%. Thus in 2006, AFD decided to establish, a lot of guidelines to secure its employees' loyalty. Setting up of a survey to measure the dissatisfaction level among consultants. [...]
[...] There are a lot of means to secure employees' loyalty. Firstly, we will explain what are the things to do before to establish a loyalty strategy. Next, we'll detail examples of strategies to secure loyalty strategies. Finally, we'll take the case of two companies which have developed this point: Quick and AFD Technologies. I. Before establishing loyalty strategies A company has to analyze the employees' behaviors by making an internal survey which report data on: • anticipate departures • The turnover of the staff • absenteism • The assessment of the appraisal interview By putting all those elements together, the company would be more aware of a potential problem. [...]
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