In this paper we choose a manufacturing organization to study an in-depth analysis on how Business Process Management helps the organization to integrate operational activities and supply chain. The objective of this research paper is to provide in-depth analysis on an organization's Business Process Management (BPM) activities. It aims to study the methods by which the organization supplies its products to the target market and how the supply-chain processes are integrated with BPM. The paper also focuses of discussing about four major areas of quality such as product, processes, people and promotion. In the end, this research paper also provides recommendations to improve the current BPM and supply chain processes.
Dr. Reddy's Laboratories is one of the largest pharmaceutical organizations in India. Established in 1994, Dr. Reddy's Laboratories have been providing innovative and affordable medicines to its customers across the world. With three major business lines such as pharmaceutical services, active ingredients and global generics and proprietary products, Dr. Reddy's Laboratories is known for trust and quality products. Having headquarters located at Hyderabad, India, Dr. Reddy's markets its products across the world (Dr. Reddy's, 2012).
[...] Key Areas of Quality: Product, People/Processes and Marketing Delivering quality products or services is very important for any company to retaining employees irrespective of the size or brand of the company. Companies need maintain quality majorly in three areas. They are product, people, processes and promotion. If a company maintains quality in these four areas, it can sustain in the market in the long-term. Producing quality product is the major priority for any organization. But it is not possible to deliver a quality product without quality people and production processes. [...]
[...] So, there is no doubt about delivering the quality product as for as Dr. Reddy's or its partners are concerned. Conclusion Dr. Reddy's Laboratories is one of the largest pharmaceutical companies in India with 3 major business lines. With the hierarchical organization structure, its strength is involved in partner network base, which are located across the world. These partners help Dr. Reddy's in taking care of several subcontracting manufacturing activities as well as the promotional activities of the products. Dr. [...]
[...] Applications like Enterprise Resource Planning Business Process Management have come into picture to ensure the quality processes while manufacturing the product. Today, all medium scale to enterprise companies have been using some of other ERP and BPM applications because they should be committed to deliver the quality products as per the guidelines of local authority bodies and international authority bodies. Without promoting the product, there is no use of producing a quality product. Yes, when a best product is developed, it has to be marketed so that it can reach wide range of customers across the globe. [...]
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