Consult more than 13796 documents with no limitation. our subscription opions

Management

See all documents

980 results

16 Feb 2011

The communication campaign of Schweppes

Case study - 4 pages - Management

When considering the product of Agrum Schweppes', the question before us is: Why does the product meet difficulties and how do we raise the issue? Following this study, we come to the conclusion that Schweppes is an internationally known brand, recognized by its taste, and study its strength...

16 Feb 2011

Ergonomics as a participative step

Case study - 8 pages - Management

Over the last twenty years, there has been a host of literature and several studies on participatory ergonomics. In our view, this situation stems from at least three reasons. There was a change in society and in organizations promoting participation. On the other hand, as was proven...

16 Feb 2011

The Hydro Quebec company and organizational changes

Case study - 4 pages - Management

The Hydro Quebec Company is owned by the Government of Quebec. It is responsible for the generation, transmission and distribution of electricity in energy sources of Quebec. Its headquarters are located in Montreal. Hydro Quebec was born in 1944; its goal was to serve the Montreal area by...

16 Feb 2011

The reduction of the variability of the behaviors: Case study of the hotel industry

Case study - 8 pages - Management

This document develops and presents the organizational model within the Novotel London Tower Bridge. During the preparation of this work, we spoke with Mr Fontagne, Assistant General Manager of the company, and have subsequently decided to study more precisely about the role of this...

16 Feb 2011

Strategic management of De Beers

Essay - 18 pages - Management

In 1888, De Beers Mine appeared following the emergence of global monopoly of De Beers over 90% of the prevailing world market for rough diamonds for over a century. In 1933, Ernest Oppenheimer founded the Diamond Corporation Ltd., which includes most of South African producers and the Central...

16 Feb 2011

Review of "Thinking communication" by Dominique Wolton

Book review - 10 pages - Management

Communication is one of the strongest symbols of the twentieth century. Its ideal is to bring people, cultures and values at the heart of the European democratic model. Moreover, the success of communication is such that many people combine media and new technologies. But are they right? Does...

16 Feb 2011

Pettigrew and operational changes

Essay - 4 pages - Management

Most large companies currently operate in rapidly changing environments. This observation led organizations to examine the levers that could speed up or slow down the deployment speed of change within it. We'll see which are the concepts of Andrew Pettigrew in the field of...

16 Feb 2011

Theoretical and practical study of CRM strategy in Societe Generale Algeria

Dissertation - 69 pages - Management

Traders have always tried to enhance the wealth represented by their customers. The market was large with a strong demand, and it was enough to offer a good product to be sold easily. Today, competition and supply are such that the buyer moves from one provider to another, because they are forced...

16 Feb 2011

Chester Barnard: Theory of the leadership

Book review - 5 pages - Management

Introduction Chester Irving Barnard is an important author in the field of Management Science. Although his theories are not often used they are significant for this area. His theory of the organization is an innovative concept which integrates the functions of the management that...

16 Feb 2011

Is internationalization a form of survival for large distribution?

Dissertation - 59 pages - Management

In the early 1960s, the Fordist economic system emerged in France, especially through takeovers of U.S. multinationals in French companies and the reconstruction effort after the war. The market is huge and the development of the supermarket is inseparable from the rise of consumer society. The...

13 Feb 2011

iPad, the new star product of Apple's strategy to reach China's market

Dissertation - 10 pages - Management

This is a study about the international marketing of Apple for the product I Pad in China. This analysis is divided into three parts. The first one deals with the environmental scanning of the brand. We initially propose a presentation of the company, and then present a strategic...

13 Feb 2011

Marks & Spencer Case Study

Case study - 5 pages - Management

The hardest part for a modern business is to create a brand which is known, trusted and admired by the nation. It is a process which can take decades to get right. However, we have to keep in mind that the brand image can be destroyed in a matter of days. Currently, the company...

09 Feb 2011

Brand Management: Louis Vuitton

Case study - 5 pages - Management

Louis Vuitton was founded in the XIX century as a packing-case making firm. These packing cases were very useful because at that time people used to travel a lot for a long duration that lasted several months, and even several years. Packing cases of those times represent suitcases on castors....

07 Feb 2011

Managing work, family and life

Thesis - 10 pages - Management

With the ongoing languished economy and many businesses attempting to ‘do more with less', a growing research showed that arrangements of flexible labor in the form of flex-time and compressed workweek, etc., when appropriately implemented, can benefit both the organization and the employees...

07 Feb 2011

Analysis of leadership styles

Thesis - 9 pages - Management

Leadership, without doubt, is one key element to a group's long-term success of achieving objectives in today's business, this paper aims to outline the literatures of leadership goals and engaging leadership style and discussing their relevance of organization context as well, followed by an...

07 Feb 2011

Analyzing the strategies of a transnational company in a host country- Case of Toyota Motor Corporation

Thesis - 10 pages - Management

To further illustrate the key points of international business management, this paper aims to demonstrate how to prepare the situational analysis for a transnational company by establishing Toyota Motor Corporation's business in United States, one of its host-country nations, as an example....

07 Feb 2011

Brand examination: Case of Australia Post

Thesis - 5 pages - Management

Established in 1809, Australia Post now operates in three major areas: ‘letters and associated services; retail merchandising and agency services; and parcels and logistics' (www.auspost.com.au). One of the visions of Australia Post is to be dedicated to offering quality parcels and mail...

07 Feb 2011

Inter-cultural management: Case of L'Oreal

Case study - 9 pages - Management

L'Oreal is a family company founded in 1909 by Eugene Schueller. At the time, it was known as ‘Societe Française des Teintures Inoffensives pour Cheveux'. Schueller gradually convinced the Parisian hairdressers to buy his products, with the help of some sales representatives. ...

07 Feb 2011

Marketing management and strategy: A case study of the Nestle sub-brand, Nespresso

Case study - 20 pages - Management

Nestlé is a global company which recognizes that in order to be a successful company, one has to be competitive and cost efficient. The company put its customers first, and plans to create long lasting relationships with them, creating a luxurious exclusive experience for their coffee...

06 Feb 2011

Chemical Bank: Implementing the Balanced Scorecard

Thesis - 13 pages - Management

In 1993, Chemical Bank and Hanover Corporation concluded a merging process. The new larger banking company was better-positioned to compete with other major players in the market. Michael Hegarty, the head of the Retail Bank Division of Chemical Banking Corporation, wanted to transform...

06 Feb 2011

Tata Motors: Current and new business strategies

Essay - 11 pages - Management

With USD 8.8 billion revenues in 2007-08, Tata Motors is the largest Indian automobile company; it holds a very good place on the Indian market because it is the leader in commercial vehicles and among the top three in passenger vehicles. The company is also the world's fourth largest...

06 Feb 2011

SWOT Framework: Overview

Thesis - 7 pages - Management

An organization often analyzes the following: How to develop a product, complete a project and solve a problem. The question then arises: How to carry out the above actions? The first step is to set a goal then define the objectives, constraints and finally describe the limits of the action (What...

03 Feb 2011

Organizational Development: Motivation through financial and non-financial incentives

Case study - 7 pages - Management

Nowadays, salary and non-financial incentives constitute part of the methods that companies and managers use to motivate people. Through the study of different theories of motivation and needs, we explain the most important catalysts of motivational behavior. There are no doubts that all...

03 Feb 2011

U.S Management & Leadership: Jack Welch's Leadership

Case study - 4 pages - Management

There are no doubts that Jack Welch, former Chief Executive Officer of General Electrics (GE), is internationally reputed for his extraordinary leadership style and business acumen within one of the most powerful American companies, more precisely, General Electrics. He definitely transformed GE...

27 Jan 2011

The communication of Renault Trucks

Case study - 8 pages - Management

In the current competitively cutthroat market scenario, any company hoping to sustain itself in the long run has to constantly adapt to the changing needs of the market. Competition is increasingly fierce in every sector with globalization playing no small part in this trend. Of course, while...

27 Jan 2011

How is the supply chain positioned within the organization?

Case study - 3 pages - Management

The supply chain refers to all the physical or information flows and processes involved in the provision of the products to the customer. In other words, the supply chain comprises of all links in the logistics process. We must distinguish the supply chain of the company from the supply...

27 Jan 2011

FIAT launches a iPhone application for the FIAT 500

Case study - 1 pages - Management

Italian car manufacturer, Fiat is launching a novel mode of communication in collaboration with Six and Co. for the launch of its new car - the Fiat 500. This is actually a reinvention of an older model. The Fiat 500 is now accessible via an iPhone application. Fiat has used Six and Co...

27 Jan 2011

Execution of a public relation plan for Adidas

Essay - 4 pages - Management

The company, ComCom is an agency of council in communication which was established in 1992 and worked mainly with famous brands of sports. The work consisted of developing the public image of what is being chosen and to create a relationship of trust, of regard and adhesion on the behalf of this...

27 Jan 2011

Chester Barnard's theory of authority

Book review - 2 pages - Management

Chester Barnard's text regarding the theory of the authority is part of his 1938 work that is titled 'Functions of the Executive". This sets out a theory of organizations and the functions of an executive within an organization. His theory is based on a set of managerial...

27 Jan 2011

The opposing strategies of H&M and Zara: 'No Communication' versus 'Masstige'

Case study - 6 pages - Management

According to the information on the internet, only garments would soon no longer be sufficient for the market. Thus the major textile companies have engaged themselves in decorating/home decors. Indeed, in 2009, H&M launched its furniture department with the best set of linens. On this particular...